Technology

February 16, 2023

ChatGPT: What is it?

ChatGPT is an artificial intelligence generator that serves as a conversational search engine and creator. It’s extensive and expanding capabilities are saving people time, energy, and money. I asked ChatGPT, “What are you?” It responded, “I am a language model developed by OpenAI, designed to generate human-like text based on the input provided to me.… Continue reading

A.I., Content Marketing, Technology

A.I., ChatGPT, ChatGPT and marketing, innovative pr, marketing, public relations
September 16, 2022

Perceived authenticity and your blurry iPhone 8

Written by Grace Kennedy If you have a TikTok account, then you have likely seen disparities in video quality and production value as you swipe from one video to the next. Creator Britney Broski posts from her toilet on an iPhone, while Disney puts out beautifully shot masterpieces. Despite low production quality, Broski has seen… Continue reading

Engaged Learning, Social Media, Technology

authenticity, public relations, social media, student pr firm, tiktok
September 10, 2021

How I Used my Strategic Planning Skills to Plan Life After Undergrad

By: Senior, April Wood As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)? The truth is – I’m still looking. But I’d love to share my thought process so far. In… Continue reading

Blog, Crisis Communication, Media Relations, Mental Health, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Team Work, Technology

#InnovativePublicRelations, advertising, branding, innovative pr, innovative public relations, IPR, pr, public relations, senior, social media, strategic communication, strategic planning, student pr firm, studentblog, studentblogger, twitter, undergrad
March 5, 2021

TikTok and The Race to Join Emerging Social Platforms

By: Faith Ford TikTok, is a massively popular app that lets users create and share videos up to 60 seconds long. At least that’s the Dictionary.com definition of the content creation app that started to gain social media users’ attention around 2018. So how did TikTok get to where it is today? And what does… Continue reading

Blog, Branding, Content Marketing, Internal Communications, Media Relations, networking, PR Involvement, PR Tips, Public Relations, Publicity, Social Media, Technology

#StudentBlog, #UCMIPR, innovative public relations, newage, smplatforms, social media, student pr, student pr firm, tiktok, TikTok Content, UCM Public Relations
February 23, 2021

Research is Boring, Time-Consuming and Absolutely Critical to Your Success

By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define… Continue reading

Blog, Engaged Learning, Media Relations, networking, PR Tips, Public Relations, research, Team Work, Technology

#PRBlog, #Research, DiGiornoPizza, PR students, public relations, scottpaul, student firm, student pr, student pr firm, studentblog, Success, twitter
February 9, 2021

The Social Media Benefit in the Public Relations Industry

By: Sebastian Szczurowski While it seems like social media has been around for a very long time, it has actually only been popular for barely a decade now. With the steady rise of social media over the past few years many companies have been able to strengthen their position in the marketplace by using it… Continue reading

Blog, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Public Relations, Social Media, Technology

#PRIndustry, #socialmedia, #StudentAgency, #StudentBlog, #UCMIPR, brand, PR students, public relations, student pr firm, UCM Public Relations, UCM social media
February 2, 2021

Staying Connected: How to Network Like a Pro

By : Emily Schaper When it comes to opening new doors and opportunities, networking should be a top priority. It’s not just about trading information, but establishing long-term relationships with mutual benefits. Networking, however, may not be at the top of everyone’s to-do list. People may find it time-consuming, awkward, or out of their comfort… Continue reading

Blog, Engaged Learning, Internal Communications, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Team Work, Technology

#Networking, #PRBlog, #StudentAgency, forbes, network, professionaldevelopment, Professionalism, research, student pr firm, studentblog, tip
April 24, 2019

Sentiments of a College Senior

By Meredith Trapper As graduation quickly approaches, I cannot help but reflect on my time here at UCM and the defining moments that brought me to where I am today. Everyone has a reason for why they picked the degree they did, but for me, there were many reasons and many people. — I thought… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
April 19, 2019

Feeling lost at school? We’ve all been there!

By Maddison Armbruster If you’re anything like me, I felt incredibly lost freshman year. I had no idea what I wanted to major in or what I wanted to do with my life. After some time, I selected public relations as my major and began to find a path post-graduation. However, there are a few… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
April 12, 2019

College Graduates, How Do You Make a Resume That Stands Above the Rest?

By Amanda Walls From someone who is weeks away from college graduation and hunting for a full-time job, trust me, finding a position you are happy with is difficult! Landing that position is even more challenging. Here are some tips on how to create a resume that stands above the rest. Short, but… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology