Team Work
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Research is Boring, Time-Consuming and Absolutely Critical to Your Success
By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define… Continue reading
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Networking: The Gift that Keeps on Giving
By: Sydney Halas In college, time seems to fly quickly. One moment you are moving into a dormitory room for the first time, and the next, you are a senior, hopefully, well-prepared to embark on your professional career. Like many students, I was lost as a freshman. I entered school with an undecided major and… Continue reading