Social Media

March 29, 2023

If You Want Your Publics to Relate to You Here’s What You Should Be Doing

It’s no secret that social media plays a vital role nowadays in brand messaging. Earned and bought media look different than they used to—largely due to the introduction and growing influence of this ever-evolving form of media. At first glance, jumping into this digital space can be daunting and feel like a huge undertaking. However,… Continue reading

Social Media

influencer marketing, PR publics, public relations, social media
March 21, 2023

The importance of video content for public relations

As public relations professionals, we are in the storytelling business. As storytellers, we should always be looking for the most engaging and influential tools and mediums to disseminate our story and its key messages to our audiences. Undeniably, video has been rising in popularity as THE medium for message deliverance as the technology behind video… Continue reading

Social Media

importance of video content in PR, public relations, video content and PR, Video content benefits, Video content best practices, Video content costs
March 1, 2023

The Ins and Outs of LinkedIn’s Follow and Connect Buttons

If you have spent much time at all on LinkedIn over the last few years, you may have noticed that when viewing profiles, there are actually two main call to action buttons that may be displayed on a profile. The default is “connect,” but many find it beneficial to utilize the opt-in option of displaying… Continue reading

LinkedIn, Social Media

LinkedIn, LinkedIn Follow vs. Connect, LinkedIn insights, social media, social media insights
January 24, 2023

What Would a Twitter-less World Look Like?

Written by Bridget Beach With half of Twitter’s staff gone, several crises stemming from its (brief) verified account for eight bucks experiment, and several bugs and software issues just a short time after being purchased by Elon Musk, the future of Twitter is looking rather bleak. These recent events have many, including me, pondering what… Continue reading

research, Social Media

pr, public relations, social media, student pr firm, the future of twitter, twitter, twitter and Elon Musk, twitter and the future, twitter today, twitter-less world, twitterless world
November 18, 2022

Taylor Swift’s biggest Easter egg hunt

Written by Grace Kennedy If the news escaped you, Taylor Swift has released her newest album, “Midnights.” As a “Swiftie,” I cannot be impartial about my love of blondie’s latest album. However, I CAN analyze a piece of next-level PR work that has surrounded “Midnights’” release. I have not been the first to praise Swift’s… Continue reading

Branding, Case Study, Public Relations, Social Media, strategy

Case Study, Midnights, pr, public relations, social media, social media strategy, Swift and PR, Swiftie, SwiftTok, Taylor Swift, Taylor Swift PR
September 16, 2022

Perceived authenticity and your blurry iPhone 8

Written by Grace Kennedy If you have a TikTok account, then you have likely seen disparities in video quality and production value as you swipe from one video to the next. Creator Britney Broski posts from her toilet on an iPhone, while Disney puts out beautifully shot masterpieces. Despite low production quality, Broski has seen… Continue reading

Engaged Learning, Social Media, Technology

authenticity, public relations, social media, student pr firm, tiktok
February 25, 2022

Social media isn’t as bad as you think…

Written by Megan White It’s common how often we hear that social media is ruining us. We’ve been told that’s its ruining our minds, perceptions of one another, and our overall selves. But what if I told you we may simply not be utilizing it properly? Let’s talk about it. Lush Cosmetics is a brand… Continue reading

Social Media

benefits, public relations, social media
April 9, 2021

Extra Extra, Read All About It: The Importance of Staying in the Now

By: Emily Schaper Being a Part of the Table We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media… Continue reading

Advertising, Blog, Branding, Content Marketing, Engaged Learning, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, research, Social Media

innovative public relations, LinkedIn, public relations, skimm, student firm, student pr, student pr firm, studentblog, UCM Public Relations
March 9, 2021

Oh, the People You’ll Meet!

By: Maxlyn Wilbanks When you first think of public relations, what do you think of? When I began my degree, I thought of all the negative aspects of PR and wasn’t sure it was the right choice for me. However, as I am about to graduate from UCM, I have realized how much my perspective… Continue reading

Blog, Content Marketing, internship, Media Relations, networking, PR Involvement, PR Tips, Public Relations, Social Media, Team Work

#UCMIPR, covid19, innovative public relations, people, student pr firm, studentblog, vaccine
March 5, 2021

TikTok and The Race to Join Emerging Social Platforms

By: Faith Ford TikTok, is a massively popular app that lets users create and share videos up to 60 seconds long. At least that’s the Dictionary.com definition of the content creation app that started to gain social media users’ attention around 2018. So how did TikTok get to where it is today? And what does… Continue reading

Blog, Branding, Content Marketing, Internal Communications, Media Relations, networking, PR Involvement, PR Tips, Public Relations, Publicity, Social Media, Technology

#StudentBlog, #UCMIPR, innovative public relations, newage, smplatforms, social media, student pr, student pr firm, tiktok, TikTok Content, UCM Public Relations