Case Study

November 29, 2022

Big Time Rush breaks out of the box

Written by Lindsey Gillespie “To be put in a box”: to surround (someone or something) and make movement difficult, according to the article, “What do people mean when they say “don’t let people put you in a box’?” from the website Quora. We often hear about people who believe they have been “put in a… Continue reading

Case Study, Entertainment PR, Public Relations, Publicity

Big Time Rush, BTR, BTR case study, Entertainment, Entertainment PR, innovative public relations, Music and PR, Nickelodeon, out of the box, pr, public relations, student pr firm
November 18, 2022

Taylor Swift’s biggest Easter egg hunt

Written by Grace Kennedy If the news escaped you, Taylor Swift has released her newest album, “Midnights.” As a “Swiftie,” I cannot be impartial about my love of blondie’s latest album. However, I CAN analyze a piece of next-level PR work that has surrounded “Midnights’” release. I have not been the first to praise Swift’s… Continue reading

Branding, Case Study, Public Relations, Social Media, strategy

Case Study, Midnights, pr, public relations, social media, social media strategy, Swift and PR, Swiftie, SwiftTok, Taylor Swift, Taylor Swift PR