research

January 24, 2023

What Would a Twitter-less World Look Like?

Written by Bridget Beach With half of Twitter’s staff gone, several crises stemming from its (brief) verified account for eight bucks experiment, and several bugs and software issues just a short time after being purchased by Elon Musk, the future of Twitter is looking rather bleak. These recent events have many, including me, pondering what… Continue reading

research, Social Media

pr, public relations, social media, student pr firm, the future of twitter, twitter, twitter and Elon Musk, twitter and the future, twitter today, twitter-less world, twitterless world
November 29, 2022

Big Time Rush breaks out of the box

Written by Lindsey Gillespie “To be put in a box”: to surround (someone or something) and make movement difficult, according to the article, “What do people mean when they say “don’t let people put you in a box’?” from the website Quora. We often hear about people who believe they have been “put in a… Continue reading

Case Study, Entertainment PR, Public Relations, Publicity

Big Time Rush, BTR, BTR case study, Entertainment, Entertainment PR, innovative public relations, Music and PR, Nickelodeon, out of the box, pr, public relations, student pr firm
November 18, 2022

Taylor Swift’s biggest Easter egg hunt

Written by Grace Kennedy If the news escaped you, Taylor Swift has released her newest album, “Midnights.” As a “Swiftie,” I cannot be impartial about my love of blondie’s latest album. However, I CAN analyze a piece of next-level PR work that has surrounded “Midnights’” release. I have not been the first to praise Swift’s… Continue reading

Branding, Case Study, Public Relations, Social Media, strategy

Case Study, Midnights, pr, public relations, social media, social media strategy, Swift and PR, Swiftie, SwiftTok, Taylor Swift, Taylor Swift PR
October 12, 2022

Public relations vs. marketing: Why men choose marketing over public relations

Written by Michael Lewis You probably worked with a public relations (PR) professional who was a woman. Sure, there are some men in the field, but for the most part, the majority are women. Statistics show that women hold anywhere from around 60% to 70% of public relations jobs, depending on the source. It’s known… Continue reading

Public Relations, research

innovative public relations, McNair, McNair Research Project, Men in Marketing, Men in PR, pr, public relations, research, student pr firm
September 2, 2022

Research is power

Written by Gracie Ratterree Every person has that moment in their life when they have to make a pivotal career decision. Without adequate information, anxiety builds up, and fear may ensue. All of the what-if questions start racing through your mind. Questions like, “what if I don’t have enough experience?” or “what if I’m choosing… Continue reading

Engaged Learning, research

agency tour, innovative public relations, public relations, research, student pr firm
October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading

Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research

#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, advertising, Apple, branding, content, crisis communication, facebook, innovative pr, innovative public relations, IPR, marketing, networking, pr, PR students, public relations, social media, student pr firm, tips, twitter, ucm
April 9, 2021

Extra Extra, Read All About It: The Importance of Staying in the Now

By: Emily Schaper Being a Part of the Table We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media… Continue reading

Advertising, Blog, Branding, Content Marketing, Engaged Learning, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, research, Social Media

innovative public relations, LinkedIn, public relations, skimm, student firm, student pr, student pr firm, studentblog, UCM Public Relations
February 23, 2021

Research is Boring, Time-Consuming and Absolutely Critical to Your Success

By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define… Continue reading

Blog, Engaged Learning, Media Relations, networking, PR Tips, Public Relations, research, Team Work, Technology

#PRBlog, #Research, DiGiornoPizza, PR students, public relations, scottpaul, student firm, student pr, student pr firm, studentblog, Success, twitter