Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. …

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How I Used my Strategic Planning Skills to Plan Life After Undergrad

By: Senior, April Wood As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)?  The truth is – I’m still looking. But I’d love to share my thought process so far. In … Continue reading How I Used my Strategic Planning Skills to Plan Life After Undergrad

How COVID-19 is Causing Event Planning Evolution

By: April Wood I hate to begin a blog post by talking about how COVID-19 has changed the communication industry, but to write a blog about “normal times” feels disingenuous. Public relations and other communication departments are rapidly adapting to communicating at a time of uncertainty and illness. A particularly challenging aspect of public relations … Continue reading How COVID-19 is Causing Event Planning Evolution