Category: Publicity

• October 15, 2021

  Lights, Camera, Action: Video Conversions in 2021

  The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. […]
• September 10, 2021

  How I Used my Strategic Planning Skills to Plan Life After Undergrad

  

  By: Senior, April Wood As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)?  The truth is – I’m still looking. But I’d love to share my thought process so far. In […]
• March 23, 2021

  How Do We Solve Mental Health in Public Relations?

  

  By: Elizabeth Ewell Mental Health Issues have become one of the leading common deaths in America. Mental health is often a topic that is shunned or embarrassing to discuss.  Some take mental health issues as a joke, and some are not afraid to speak out about the issue.  Still, there are more who pay no […]
• March 5, 2021

  TikTok and The Race to Join Emerging Social Platforms

  By: Faith Ford TikTok, is a massively popular app that lets users create and share videos up to 60 seconds long. At least that’s the Dictionary.com definition of the content creation app that started to gain social media users’ attention around 2018. So how did TikTok get to where it is today? And what does […]
• February 2, 2021

  Staying Connected: How to Network Like a Pro

  

  By : Emily Schaper When it comes to opening new doors and opportunities, networking should be a top priority.  It’s not just about trading information, but establishing long-term relationships with mutual benefits.  Networking, however, may not be at the top of everyone’s to-do list.  People may find it time-consuming, awkward, or out of their comfort […]
• January 27, 2021

  How COVID-19 is Causing Event Planning Evolution

  

  By: April Wood I hate to begin a blog post by talking about how COVID-19 has changed the communication industry, but to write a blog about “normal times” feels disingenuous. Public relations and other communication departments are rapidly adapting to communicating at a time of uncertainty and illness. A particularly challenging aspect of public relations […]
• January 27, 2020

  5 Ways PR Blogs help Professionals Stay on Trend

  

  By Shelby Bueneman   Podcasts have become increasingly popular. You can listen to them on Spotify, on the app itself and on Apple music. With such a wide variety of podcasts it can be difficult to find the right one that will benefit you. For public relations professionals there are five basic podcasts to listen […]
• April 24, 2019

  Sentiments of a College Senior

  By Meredith Trapper As graduation quickly approaches, I cannot help but reflect on my time here at UCM and the defining moments that brought me to where I am today. Everyone has a reason for why they picked the degree they did, but for me, there were many reasons and many people. — I thought […]
• April 19, 2019

  Feeling lost at school? We’ve all been there!

  By Maddison Armbruster If you’re anything like me, I felt incredibly lost freshman year. I had no idea what I wanted to major in or what I wanted to do with my life. After some time, I selected public relations as my major and began to find a path post-graduation. However, there are a few […]
• April 12, 2019

  College Graduates, How Do You Make a Resume That Stands Above the Rest?

  By Amanda Walls   From someone who is weeks away from college graduation and hunting for a full-time job, trust me, finding a position you are happy with is difficult! Landing that position is even more challenging. Here are some tips on how to create a resume that stands above the rest.   Short, but […]