Category: Publicity

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.


Why such a shift to video?
So what’s so great about video content? Well, the reasoning has to do with its ability to captivate an audience on two playing fields. Where text only has the ability to capture our attention via visuals and is forced to rely heavily on punctuation, word choice and visual cues to convey a message, video has the ability to appeal both visually and auditorily. Although adding sound and movement may seem like a minor shift, according to Medium, an average viewer is able to remember 95% of a message when it is watched, whereas only 10% when read. This huge margin of retention rate plays a significant role in this shift to video, but it isn’t the only reason.
According to a study shared on Wyzowl, the average attention span of an individual has significantly dropped. What was once 15 seconds has now dwindled down to a measly 8.25. Dwindling attention spans have been recognized already by ad agencies across the world causing 77% of them to view video ads as an essential business moving forward into this digital era. As new technologies emerge, the more options advertisers will have when it comes to video advertising.


How can I apply this?
Video campaigns aren’t going anywhere, so how can you effectively apply them to your business? There are many platforms where video campaigns can be utilized, but this list highlights the best of the best and goes over ways to truly optimize both your campaign and your viewer’s experience.

YouTube
With 2.3 billion users per month and $19.7 billion in revenue in 2020, according to BusinessOfApps, Youtube is the front runner of this evolving marketing tactic. Both creating original content for YouTube and running video advertisements are effective ways to expand your consumer reach and brand awareness via video campaigns.

A. Original Content – Creating original content is already a difficult enough task for most, however, properly optimizing your content is another beast. Detailed below is a list of tactics you can use to take full advantage of what YouTube has to offer in regard to future video campaigns.

a. Promote Interaction – At the end of each video invoke the viewer to do something. A simple “Click here to learn more” hyperlink can do the trick and, depending on your goal, can be adapted to virtually anything. Notifications, such as cards, should also be used throughout the video to promote interaction as
well as hold viewers’ attention.


b. Visuals, Visuals, Visuals – One of the key components to optimizing your YouTube
videos is to have an eye-catching thumbnail. According to a study done by BestSeoCompanies, “88% of thumbnails


c. Promote Subscriptions – Obviously the more subscribers you obtain the better, so simply reminding viewers at the end of your videos to subscribe, and supplying a hyperlink to do so, creates the opportunity to increase your following.


d. Partner Up – Collaboration promotes a synergistic outcome for both parties and allows new horizons to be introduced via new viewers. Partnering with companies or individuals with similar personalities and audiences leads to the best outcomes for both parties.


B. Advertisements – YouTube offers a wide selection of ads for advertisers to choose from. Each ad choice depends on the budget and goal of the advertisement so it’s important to consider how you want to reach and impact viewers.
in 2020 were colorful and averaged more views than thumbnails with a more
minimalist color scheme.”


a. Skippable In-Stream Ads (TrueView Ads) – Because they can be skipped, it’s critical these ads grab and hold the viewer’s attention while still informing them about your product or service. These ads can vary in length from as short as 12 seconds to as long as 3 minutes. Payment for the ad only occurs if the viewer interacts with it or watches more than 30 seconds of it.


b. Un-skippable In-Stream Ads (Pre-Roll Ads) – Up to 15 seconds long, these advertisements offer a great way to quickly promote a brand. A call to action is important in order to generate more leads to a website. Bumper ads are another form of un-skippable in-stream ads that are six seconds long and could leave viewers interested in learning more.


c. Video Ad Sequencing – This more extensive type of ad allows advertisers to tell a story through a series of videos strung throughout one or multiple YouTube videos. This type of storytelling often leads to more engagement from the viewer. According to AdPresso, this type of advertisement has been shown to produce a 107% higher ad recall and a 134% higher purchase intent when compared to the other types of ads.


d. Youtube Ad Extensions – Ad extensions offer a call to action, usually in the form of a “Learn More” banner alongside a video ad. By implementing this, you offer a simple way for the viewer to learn more about your product or service. This type of ad generally leads to more interaction from viewers due to its simplicity.

TikTok
analyzed from the most popular videosDespite its relatively new conception, TikTok has become one of the most regularly used and visited social networks of this generation. With over 1 billion active users per month, according to WallroomMedia, TikTok is also one of the fastest-growing social channels this decade. Brands on TikTok can easily blend in with every other creator on the app which, in turn, helps with brand exposure. Videos highlighting important elements of an organization’s product/service while remaining consistent with trends on TikTok are the most effective in creating exposure.

Instagram Reels
Similar to that of TikTok, Instagram Reels can be used to create a variety of content strategies. By properly applying Instagram Reels, a brand has the ability to diversify its Instagram posts, leading to not only more impressions, but new ones, expanding brand awareness. IG Reels can be used as a “bridge” to your Instagram profile, ultimately leading a potential consumer to your homepage.

Twitter
With a video length limit of 2 minutes and 20 seconds and a daily user base of 166 million, according to Hootsuite, the proper application of Twitter’s video capability has the potential to greatly increase brand awareness. Twitter’s latest update also included the addition of “Fleets.” Similar to that of both TikTok and Instagram Reels, Fleets allows the user to post short videos that are then placed at the top of your follower’s feed. This addition can be used to highlight important dates, upcoming releases or sneak peeks in regards to your brand.

How I Used my Strategic Planning Skills to Plan Life After Undergrad

By: Senior, April Wood

As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)? 

The truth is – I’m still looking. But I’d love to share my thought process so far.

In figuring this out, I decided to approach it with the wisdom I have gained from the UCM PR Program and its professors. I formed a rough vision of my ideal life. I took note of the values and morals I held. I also focused on what made me happy. 

I asked myself questions; What do I enjoy doing? Where do I enjoy being? Who do I want to spend my time with? What do I want my work life balance to be like? What job will challenge my knowledge and experience with all of my favorite skills?

The answer is: I’m only 22.

If my life is in the form of the ROPE process, I’m still in the research phase. I’m in the bulk of that work now, and in one of the busiest times of life. 

I’m reaching the verge of the objectives phase. 

Values that solidified during the research and analysis stage will be present throughout the entire rest of the process.

Below is just a little more insight into my journey specifically and how I applied my skills gained during my undergraduate years in planning my future. 

I enjoy embracing a challenge, but I love embracing one of my own creation. 

Having control over my schedule is also a must I flagged. I need the flexibility due for several reasons. I enjoy learning, planning, and analyzing.

More and more, It seemed like starting a small business could be a solid goal for me. I’ve decided to tentatively embrace the idea – pending A LOT of time and work. 

I’ve begun researching flipping houses as one potential small business idea. It’s a business concept that has always fascinated me. I enjoy creating and designing, I’m not afraid to pick up a tool, and I have a wealth of business, finance, and strategic communications knowledge.

I have experts and mentors to support me, a network of connections I have spent my young adult life cultivating, and I will soon have a Public Relations and Strategic Communications degree with a minor in Finance. I have a solid foundation of knowledge of how a business runs, how to make financing decisions, how to communicate to an audience, and how to develop a brand. 

This plan is obviously going to take years of learning and saving.

What am I doing now to progress towards my goal?

Right now, I’m working to further develop my skills and gain as much knowledge and experience I can. I believe in life-long learning, which makes me versatile and driven. After graduation, I’ll aim to find a job opportunity to continue learning while saving money. 

Ultimately, I just want to have a happy and secure life. If I can do it by running my own business, great, if I fail – it’s not a waste. Part of being a lifelong learner is never failing to learn something from a success or mistake. 

So, this is what I HOPE to do with my degree – at some point, and maybe not forever. I’m just eager to see what life has to offer.

How Do We Solve Mental Health in Public Relations?

By: Elizabeth Ewell

Mental Health Issues have become one of the leading common deaths in America. Mental health is often a topic that is shunned or embarrassing to discuss.  Some take mental health issues as a joke, and some are not afraid to speak out about the issue.  Still, there are more who pay no attention to mental health and do not take it as serious as it should be.  The respect level for those who are aware that they have a mental health issue is also low. 

I myself have struggled with my mental health this semester, which is not something I would have been comfortable sharing a year or so ago.  I often overwork myself and am, frankly, hard on myself. I am a go-getter, independent, and a perfectionist.  I have worked my way through college all four years, and at one point worked three jobs to sustain and reach goals I had set for myself.  I was involved in a lot of activities on campus and often spread myself too thin.  I felt as though that if I said no, I was hindering myself or missing out on great opportunities, when the truth was I did more than enough with what I could handle throughout my last four years.  I was blessed with opportunities of a lifetime, held high positions in organizations, and made lifetime connections with professionals and peers through the work I did on campus. 

However, I spread myself too thin again this semester, and have honestly found myself struggling to keep up with schoolwork and my actual job.  Personal issues have also caused tremendous stress on me, and I felt super overwhelmed. I got to a point where I needed a break, or I was going to have a mental breakdown.  I had not focused on myself and had not been properly taking care of my mental wellbeing.  I was mentally and physically exhausted.

Public Relations was listed as the sixth most stressful career in America according to Career Cast. 

In a recent article written by Paul Sutton, Five Solutions to Stress, Anxiety & Depression, in Public Relations 60% of PR professionals say they are ‘stressed’ or ‘very stressed’ at work.

‘Thirty percent (30%) of public relations professionals have also expressed that they are somewhat happy at work or not happy at work.’ (CareerCast) 

Why are so many unhappy in public relations? 

Glean info details that PR professionals are stressed because of “tight deadlines, unreasonable clients, a constantly changing media landscape, confrontational reporters and a cynical public. The challenge of proving the benefits of PR to clients and corporate managers can also cause anxiety.” 

Many also expect public relations to give an exact result, like advertising, which is not the case. The misunderstanding of public relations causes a lot of conflicts which causes stress. 

Public relations courses require a lot of critical thinking, focus, time, and research, to plan and execute work, just like a PR professional job.  If you do not follow these strategies to meet  deadlines, you will not be successful in PR.  Due to my mental health suffering, I was not doing any of those things, causing me to fall behind badly on my work.  Had I not been honest with my professor, it could have hindered my entire semester. 

How can we solve these issues?

Speak Up 

What if I had not spoken up?  I would have had many missed assignments in the grade book, a failing grade, or worse I would have failed the course which would’ve hindered me from graduating in the fall.  The first step is acceptance with ourselves and acknowledge that you may be suffering from some sort of mental issue.

Next, talk to your employer about your health, and be open and honest.  Your employer cannot fire you for expressing the stress you may have due to the job, or because you may not be mentally healthy at the moment.  You should express concern if you receive judgment on your mental state of mind.  Your well-being is not humorous and should be important to your employer.  Telling your truth to your employer will help you in the end. 

Ask for Help 

Seek help from a professional.  Sometimes your job might even compensate you for your visit. Professionals could teach you how to cope with working under pressure and minimizing stress for yourself with your job.  In the field of public relations, no day is the same and you often are thrown curveballs; knowing how to deal with stress is important to be happy in this career. 

Be Honest and Don’t be Afraid to Take Breaks

Again, be honest about your health, speak about your issues and take a break or vacation from work, if in dire need.  Taking breaks can bring peace to your life and help you think clearly. Many jobs will allow you to take a temporary leave of absence for a certain period of time. This break can give you the peace of mind you need to get back in action and start “killing it” in your career. 

Normalize Mental Health in the Workplace 

Employers should make sure mental health is an important topic to discuss openly with their employees. 

Today many employers bring in professionals on mental health and host workshops on the issue. Knowing your organization cares about the mental wellbeing of their staff can make it more comfortable for an employee to discuss their health to their employer.  If your organization does not openly discuss mental health, maybe suggest some of the ideas above to create awareness of the issue in your workplace. 

Say “No” 

Be okay with saying no to additional tasks because of stress.  If you cannot handle additional work, it’s better to not do the work than to do work wrong or not of good quality.  Instead, ask for smaller roles until you feel stable enough to handle your regular full workload. 

Public Relations is a demanding, but exhilarating job, so making sure you take care of your mental health is a major priority to be successful in this career.  Do not be afraid to use your voice, because your health matters!

TikTok and The Race to Join Emerging Social Platforms

By: Faith Ford

TikTok, is a massively popular app that lets users create and share videos up to 60 seconds long. At least that’s the Dictionary.com definition of the content creation app that started to gain social media users’ attention around 2018. So how did TikTok get to where it is today? And what does it mean for the future of social media, especially in the public relations, marketing and advertising industries? 

History 

TikTok, described as one of the fastest-growing social media platforms of 2020 – and all time, began as an app that most people had recognized as Musical.y after an acquisition in 2017 by a Chinese company called ByteDance. Due to this merger of brands, the app specialized in dancing clips which led to viral trends of dance-offs, lip syncs, and extensive use of hashtag challenges. The app today has grown into a hotspot for influencer marketing and as a medium for brands to use when sharing their messaging. In just four years, the social media site has reached 150 countries, has 2 billion downloads, and 1 billion active monthly users. All this activity puts TikTok ahead of business favorites like Facebook and Instagram

Growing Hesitations 

While TikTok has shown its tremendous growth and strengths within its use as a marketing and communications hub for businesses, the app has faced crises that have jeopardized usage rates in the business world. The biggest issue facing the platform is privacy. 

Concerns about privacy have been under the lens of the Department of Justice and Federal Trade Commission and were even highlighted in a late summer move toward a possible nationwide ban on the social networking site, and other actions by individual businesses. 

In a July NBC news article, reporter Kevin Collier states that, “The bank Wells Fargo told its workers to delete the app. Amazon ramped up the scrutiny of TikTok on Friday after a leaked internal email said company employees needed to remove the app from their phones. Amazon later clarified that no such edict had actually been issued.” 

It seems hard to imagine that employee internal conflict with this app would reflect positively on the company, when the company starts to use it for its own purposes, as employees are a primary public to keep in mind.

However, the hesitations to use the app for public external messaging also becomes easier to understand. Why would a business invest in positions to research, analyze and create when there’s a possibility of the app being removed from your consumers? 

With regard to these concerns, it seems that TikTok has outgrown its “he who cannot be trusted” description, as more and more businesses join the viral experience. 

Considerations for Businesses 

Of course, businesses shouldn’t just join in on the site just for the numbers and its popularity. There has to be some reason for their use or else the messaging seems forced, is lost, and won’t reach their intended audience. This is where PR comes in. Remember: “What or how you do something is not as important as the WHY.” 

So what does this mean for companies wanting to use TikTok as a social media platform? 

Do your research. Know who your audience is and what they are looking for. If you are a Senior Living facility, for example, trying to reach 65-year-olds, TikTok is probably not the place to reach your primary audience. 

Be engaging. The whole point of social networking sites is to connect you with people. The ability to engage with your audience will give you a better idea of who they are, what they are looking for, and their personality. The extra effort of responding to comments, “dueting” challenges that have helped your brand, and being conversational with influencers is valuable for your brand on the platform. 

Be aware. Look for opportunities that seem organic and authentic for your company. Is there a trend that fits your new launch? Act on it! TikTok trends move quickly, so being aware of the app’s climate is important to being up-to-date and creating new and unique ideas. 

Other Emerging Social Sites 

TikTok grew – fast. It was important for businesses to be aware of its presence, even if they were choosing not to be as active on the platform as their employees. While there still may be reservations about the site, here are some social media sites that public relations, advertising, and marketing professionals should keep their eyes on:

Clubhouse 

Twitter Spaces 

Caffeine 

Instagram Reels

Houseparty 

Social media, including TikTok, can be a powerful tool for businesses wanting to reach their audience. However, if you are considering including it in your communication strategy, don’t forget to do your research, and most importantly, don’t forget to answer the “Why?” if you want to maximize its effectiveness. 

Sources: 

https://blog.hubspot.com/marketing/new-social-media

https://revive.digital/blog/most-popular-social-media/

https://www.nbcnews.com/tech/security/tiktok-privacy-threat-sure-so-are-most-your-sma rtphone-apps-n1233625 

https://digitalmarketinginstitute.com/blog/the-rapid-rise-of-tiktok

Staying Connected: How to Network Like a Pro

By : Emily Schaper

When it comes to opening new doors and opportunities, networking should be a top priority.  It’s not just about trading information, but establishing long-term relationships with mutual benefits.  Networking, however, may not be at the top of everyone’s to-do list.  People may find it time-consuming, awkward, or out of their comfort zone.  This can be understandable if you already have a lot on your plate and the last thing you want to do is make small talk with strangers.  Although, if you don’t take the time to prioritize networking throughout your career, you may miss out on some once-in-a-lifetime opportunities.

Now, you may be wondering how to become an effective networker.  Keep these tips in mind and you’ll be expanding your professional network in no time!

Find Your Networking Style

Now, you may be wondering how to become an effective networker.  First, you need to determine what style works best for you.  If you are energized by being around people, for example, you could network at a large social gathering instead of just one-on-one.  Be aware, however, Covid-19 may alter these plans.  Organizations are utilizing Zoom, so if you happen to enjoy engaging with others online, this could potentially help a lot.

Network Outside the Box

Second, don’t be afraid to network outside the box.  Think of events and organizations to attend that you otherwise wouldn’t consider.  Sometimes, being able to volunteer around people of similar interests is enough to advance your career.  It’ll show you really value helping others and have a passion to learn new skills/abilities.  

Do Your Research

Don’t forget to do your research before you connect with someone.  It’ll help the conversation flow better if there’s a base understanding of their interests, education, work history, and more.  Plus, it’ll show you genuinely care and respect the other person.  They’ll remember that about you later on.

Don’t Forget to Follow Up

Next, always follow up.  The time you invest in speaking with someone won’t benefit your personal and professional development if you fail to follow up afterward.  This can easily be done by utilizing social media platforms, such as LinkedIn.  Just sending short, personalized messages helps differentiate you from other individuals.  According to Deena Baikowitz, chief networking officer and co-founder of Fireball Network, “The worst networking mistake you can make is not trying at all.”  

Pass It On

Last, but certainly not least, don’t be afraid to pass it on.  If you have the opportunity to help someone who has taken time to reach out to you, act upon it.  Your referral has a lot of power and can help them land a job.  You were once in their shoes and what goes around comes around.

Utilizing these tips will set you apart from others in the long run.  Remember, if you’re not stepping out of your comfort zone, then you’re not growing.  Now’s the time to reach out and stay connected.

Resources

https://www.forbes.com/sites/biancamillercole/2019/03/20/why-networking-should-be-at-the-core-of-your-career/?sh=1c2d1e181300

https://www.michaelpage.com.au/advice/career-advice/career-progression/benefits-networking

https://www.topresume.com/career-advice/importance-of-networking-for-career-success

How COVID-19 is Causing Event Planning Evolution

By: April Wood

I hate to begin a blog post by talking about how COVID-19 has changed the communication industry, but to write a blog about “normal times” feels disingenuous. Public relations and other communication departments are rapidly adapting to communicating at a time of uncertainty and illness. A particularly challenging aspect of public relations during the pandemic has become apparent to me in the last few months: event planning. All of the relevant skills remain, and a new set of often unintuitive skills is becoming necessary for many event planners.  

As Important as Ever

  1. Writing and Design – The tone of writing you use and the style of design you implement depends on your audience. These are foundations of public relations. Writing and design will always be necessary skills in this field, even and especially in event planning. If you do not communicate your event and its intentions well, no one will participate. 
  2. Contingency Planning and Being Flexible – It is inevitable that something will go wrong the day of your event. Take time BEFORE the event to create a list of things that might possibly go awry and devise a contingency plan for each of them. If and when something doesn’t go as expected, you have a solid plan for how to handle it that can be tailored to fit the issue perfectly. A crisis that could spiral out of control is stopped with minimal damages. 
  3. Organization – Planning for a virtual event still requires careful organization using traditional event-planning measures. Guest lists need to be compiled, invitations sent out, registration organized, plans established and executed, and so much more. Do not assume that you can just hop in on a call and your event will go off without a hitch. That would be like assuming that if you give everyone a time and place to meet that the event will just happen naturally. “Planning” that way will only lead to disaster. 
  4. Event Scripting – I’ll admit that this one is more of a grey area. It is an old skill applied in a new way. Usually, you would have an itinerary in the program you hand out at the event that outlines the order of events, in addition to a more in-depth one that lays out the timeframe of each section of the event. When live video enters the mix, however, it gets a bit more complicated. Depending on the type of event,  you may want to play a number of videos, present a PowerPoint, and also have some live content. Your files need to be clearly named and ordered and a script should be developed to tell you exactly what order they are played and at what times. Delays in getting videos or presentations started will delay your whole event and throw off the schedule for the night. 

Skills of Emerging Necessity 

  1. An In-depth Knowledge of Your Broadcasting Program of Choice – The program you choose to host your meeting is a critical component of the event-planning process. It is like selecting your venue and support staff for an in-person event. Choose one that you are familiar with, has a good reputation, and is user-friendly. If you are not particularly adept at technology, take an online course on the program or try it out in advance to experiment and get comfortable with its use. Take the time to learn the program and host a dry-run with your fellow planners to locate any potential problems and resolve them before the event. 
  2. Troubleshooting – Be prepared to handle technical difficulties if they arise the day of the event. These problems will likely be both on the host’s side and on the virtual attendees’ side. This means doing research beforehand on possible technical issues and their solutions as well as having someone available on event day to monitor the chat, email, and social media pages for attendees who may report issues. They can only be swiftly resolved if they are swiftly identified. When it comes to event planning, today’s public relations professionals must  learn how to provide technical support in addition to their usual skills.

This is clearly not a comprehensive list – I’ll leave that for the academics -, but it serves to give you a realistic picture of what you can expect to undertake in order to get your event off the ground. 

5 Ways PR Blogs help Professionals Stay on Trend

By Shelby Bueneman

 

Podcasts have become increasingly popular. You can listen to them on Spotify, on the app itself and on Apple music. With such a wide variety of podcasts it can be difficult to find the right one that will benefit you. For public relations professionals there are five basic podcasts to listen to that will help them grow their skills and their business. Listening to these podcasts will help them stay on top of trends, revamp their creativity, find ways to be a better leader, keep up with the actual PR industry and benefit from writing tips. 

 

Stay on Top of Trends

 

Public relations professionals need to keep up to date on what is trending within their business area, nationwide, and globally. Keeping up with different trends allows PR professionals to see how their target audiences are affected and how they react to the trends. They can use this to their advantage to reach their publics more efficiently. For news podcasts I ,recommend NPR News Now by NPR and Global News Podcast by BBC. Both of these podcasts are updated daily and are fact based with some occasional humor.

 

Revamp Creativity

 

Having a creative mind is important for PR professionals. It’s how campaigns and other communication strategies are created. PR professionals should keep their mind flowing with these different podcasts. The Accidental Creative by Todd Henry is a great podcast that showcases different speakers, artists and thought leaders. In this podcast Henry points out different ways to be happy, healthy, and creative, not only at work but in life. 

 

Find Ways to be a Better Leader

 

I previously attended a conference where it was noted that leadership does not only come from those with higher up positions. Leaders are found throughout the whole company. This sentiment is shared through different podcasts such as Leadership and Loyalty by Dov Baron and This Is Your Life by Michael Hyatt. Baron talks about leadership by using honesty and emotional intelligence. This provides a more insightful way to connect with those you oversee or those with whom  you work closely. Hyatt’s podcast is more about helping those with fast-paced lives lead with confidence. 

 

Keeping up with the PR industry

 

While it is important to stay on top of current trends, it is also important to stay on top of what is currently happening in the PR world. With so many new ways to keep track of everything it is helpful to have  much of you need to know wrapped up in an episode. You can follow The Spin Sucks Podcast by Gini Dietrich and Inside PR podcasts to keep up with the PR world. Both of these podcasts follow the inner workings of the PR world and talk about current trends within it. 

 

Writing tips

PR professionals are constantly writing and there is always room for improvement. While professionals usually use AP style, these podcasts can provide a bit more of a fresh narrative. Check out Writing Tips by Brian M. Taylor and Copy that Pops by Laura Peterson, M.A.E.D. for inspiration. Both of these podcasts has some humor to them so you won’t snooze on your way to the office. 

With the PR world always changing, listening to podcasts is one of the easiest ways to stay in touch. They are great to listen to on your commute to work or even when you are unwinding from a long day in the office. Happy listening! 

Sentiments of a College Senior

By Meredith Trapper

As graduation quickly approaches, I cannot help but reflect on my time here at UCM and the defining moments that brought me to where I am today. Everyone has a reason for why they picked the degree they did, but for me, there were many reasons and many people.

I thought I knew exactly what I wanted to do when I came to UCM in 2015. However, I quickly realized I had absolutely no clue. I somehow found myself sitting in class thinking about the things that I enjoy the most in life: interacting with people, writing, giving presentations, problem solving, and having not one day be alike. I love always being on the move and challenging myself in every opportunity. Knowing that, I wound up sitting in Dr. Tricia Hansen-Horn’s office trying to understand what on Earth this degree called Public Relations was all about. Little did I know, that Public Relations is all of those things I loved and so much more.

Thank you, Dr. Hansen-Horn, for always taking time to talk through things with me. I will forever be grateful for the life advice you give and for challenging me to do things I never thought myself capable.

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From that conversation on, I was sold. Not only do I love everything about the degree I am pursuing, but I love the people within the program. I have never related better to a group of people than I do with those in my program. Prior to starting the program, all my friends were in my sorority, and I never really tried to make friends within my classes. However, that quickly changed as I became more involved in Public Relations.

Thank you Kylee Julian for being the friend I never knew I needed and for pushing me out of my comfort zone to opportunities like Innovative Public Relations (IPR) and studying abroad in Australia with the PR program. You are a true life-long friend that I know will continue to push me out of my comfort zone for many years to come.

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Innovative Public Relations has been one of my favorite memories while in college. Not only did I receive real-life experience, but I made friends and memories along the way that I will hold with me forever. My teams and I have accomplished work I can be proud to show off and did so in a fun and exciting way.

Thank you Blake Hedberg for turning me into that nerd who is truly excited to go to a class. You have been a great mentor and someone I respect immensely. 

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Lastly, thank you to Dr. Horn, Dr. Hansen-Horn, Professor Heapes, and Professor Mullins for not only pushing me to be the best version of myself, but for going above and beyond the call of duty. Thank you for always making time to help with classes, internships, jobs, and so much more. I am so fortunate to have professors that not only want you to succeed in their class, but want to set you up for success in the future. You all make me proud to be graduating from UCM’s PR program, and I know many others in my shoes feel the same way.

Feeling lost at school? We’ve all been there!

By Maddison Armbruster

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Image credit: hubspot.com

If you’re anything like me, I felt incredibly lost freshman year. I had no idea what I wanted to major in or what I wanted to do with my life. After some time, I selected public relations as my major and began to find a path post-graduation. However, there are a few more things I’ve learned during my time at UCM I couldn’t resist sharing. Follow these tips and you too can benefit!

 

Show Up

Attend class and ask questions and actively listen to lecture and discussion. Attend events that are going on around campus. It’s a part of putting yourself out there and meeting new people. There are plenty of opportunities to learn something new outside of the classroom or participate in a new, fun experience.

 

Introduce Yourself

It is so beneficial to take the time to introduce yourself to your fellow classmates and professors. It allows you to make connections and practice your networking skills. It’s also the start of creating and building relationships with those around you in your major. This is crucial when the time comes to search for your first job after graduation. These individuals can help guide you to the right location. It cannot hurt to connect to future colleagues early.

 

Utilize Resources

Take advantage of the resources that are available to you. There are so many different offices on campus that you can benefit from. Become a better writer through the Writing Center or take a break at The Mule Post in between classes. Everything from meeting with your advisor to heading over to the Career Services Center to make sure you are interview ready, this campus can help prepare you for life after college.

 

Get Involved

Remember college is not all about school. It’s also a great time to try out different clubs and organizations on campus, regardless if they pertain to your major or not. This is a great way to give yourself a mental break and remind yourself to have fun on campus. You can expand your network, meet new friends, and gain invaluable experience!

 

Opportunities are everywhere and can benefit you in a number of ways. Make the most of your time on campus by getting involved and stepping out of your comfort zone!

 

College Graduates, How Do You Make a Resume That Stands Above the Rest?

By Amanda Walls

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Image credit: clipart-library.com

 

From someone who is weeks away from college graduation and hunting for a full-time job, trust me, finding a position you are happy with is difficult! Landing that position is even more challenging. Here are some tips on how to create a resume that stands above the rest.

 

Short, but sweet.

A general rule for college graduates, keep the resume one page only! Sure you have work experience, but it is unlikely that the person who is hiring for the entry-level position in which you are applying wants to read a book about your work experience. In fact, the average time a recruiter spends looking at a resume to decide if it is relevant is 10 seconds. Keep it brief, but keep it relevant. A lengthy, wordy resume is much more likely to get tossed aside than a resume that is well organized and to the point.

 

Cater to each position.

No two resumes that you send out for job applications should be the same. Your resume should be edited so that your work experience directly relates to the job you are seeking. Better yet, use some key terms that the job description uses, the person reading your resume will notice! It is also important to put the most relevant job experience first. If a professional glances at your resume, the first things they should see are your name, and your most relevant experience. That way, they immediately know this applicant has the experience they are looking for.

 

Add some personality!

Reading the same document over and over is tedious. That is basically how hiring committees feel when they are exposed to several generic resumes. It is important to include some personality, without overdoing it. Add a pop of color, a unique layout or an attention grabbing introduction to set your resume apart from the others. Make certain your resume is still clean and professional, but show the employer how you stand out! This will help the employer have some sort of memorable takeaway from your resume.

 

Go beyond the resume.

If you are in any industry where you create some type of content, it is obvious that just simply writing about it isn’t enough. Visuals are important, so consider creating an online portfolio. Your portfolio should follow the general theme of your resume, while showing off all of your created content. Dropping a link to your portfolio on your resume is an easy way to show the employer that you are organized and mean business!

 

Ready to make a show-stopping resume? Follow this link for some great guidelines and ideas to get you started https://zety.com/blog/public-relations-resume-example