By Sarah Schroll
Each day, 1.5 billion viewers watch an hour or more of videos on YouTube. Over the last five years, YouTube has increased its viewership ten-fold and the different kinds of content has expanded. Because of this, companies are contacting popular YouTubers to showcase and promote their products as social media influencer relations has increased in importance. Below are a few ways that YouTubers have changed the game for public relations.
- PR Haul Videos
A trend with more popular YouTubers is having videos where the YouTuber strictly opens products that were sent to them from companies. With many of these videos reaching a million or more views, companies are seeing the value of sending an item to a YouTuber with the channel content in mind. This gives the company the potential of not only getting screen time for their products but also gives that YouTuber the opportunity to make a future video using their product.
- Trying products sent from companies in a video
Many companies have found it beneficial to send new products to YouTubers because it gives them visibility and credibility that advertisements and paid sponsorships do not. In the PR Haul video that is pictured above, YouTuber Tati opens a product that was sent to her by L’Oreal Cosmetics and says “I think I need to do a video on this actually, not sponsored, just sent to me.” Two weeks after the haul video was posted, Tati made a video using the product.
- First Impressions, Favorites and Haul Videos
These are videos that have little to no sponsorship attached. This style of video gives the impression that the YouTuber is providing their honest opinion of the product. If this product is liked by the YouTuber, it can be a powerful component in the consumer’s decision to buy. This is a doubled–edged sword, however, because many YouTubers will discuss products that they didn’t care for as well.
One of the oldest ways that companies have showcased their products on YouTube is through sponsorships. This could be showcasing products in a video and having a link to the product in the description or simply stating that the video is sponsored in the title. Sponsorships are mutually beneficial to both parties as both receive revenue from the collaboration. The content of these videos tend to have more of an advertisement feel and some people may not find it appealing.
By Jayla Kearney
“We gave the internship to someone else with more experience.” I was stunned to hear those words from a recruiter last year. How could someone already have two years of related experience as a college student? I thought I was on the right track but little did I know, I could have been doing much more.
In public relations and many other fields, it is difficult to obtain a job post-graduation without experience. Employers expect you to already have some type of experience in your field in order to prove that you have built the right skills. Even some internships require you to have experience.
So, how do you build a portfolio of work when the majority of jobs require you to have at least two years of experience?
Here are some ways to gain PR experience in college:
- Internships: Internships are among the most common opportunities to develop valuable job market skills. Depending on where you live, there are an abundance of internship opportunities in the public relations field. Try getting multiple internships under your belt before graduation. The more you do, the more contacts you make and the more experience you gain. Internships are also a great way to learn what activities and sectors are most interesting to you. In addition, they can be a valuable learning experience.
- Volunteer: Do you want to work for a particular company? See if there are any events or projects in which you can voluntarily get involved. Many companies post volunteer opportunities on LinkedIn. Here is an example from a nonprofit organization needing a social media plan: Social Media Plan for Family Promise of Hawaii (Remote). Volunteering stands out on a resume and catches the employees of that company’s attention.
- Blogging: Blogging is something anyone with a computer can easily begin doing. Blogging is valuable because it shows potential employers that you have writing skills and they learn what you are passionate about. It can also be an opportunity to showcase your expertise or intelligence about a particular topic. In addition, it helps develop a personal brand.
- Campus involvement: If you’re not already involved on campus, you should seriously consider branching out. Join any organization that interests you! The organization may even need someone to do their public relations and social media management. In addition to joining PR/communications organizations such as Public Relations Society of America and the International Association of Business Communicators, you can become the PR/marketing chair for your fraternity/sorority or any organization that plans events.
- Student Jobs: Ask around. There may even be real PR jobs for students available. At the University of Central Missouri, we are lucky to have Innovative Public Relations as a student-led agency that gives us real world experience. In addition, check with the theater department, television station or any office on campus for available publicity or social media positions.
- Build connections with a variety of people: Anyone can be a valuable connection, not just recruiters. Talk to your peers from different majors as well as your own. You may be able to help each other out when an employer is looking for another assistant or intern.
- Pitch yourself: When you cannot find anything that interests you, create your own opportunities. Come up with a list of duties and pick an on-campus organization or a company that can benefit from having a PR Intern. Some small or local organizations may not have a specific person to do their public relations. Ask them about it! It could be a great start for your career. Also, follow professionals on Twitter and people with whom you would like to work. Often, companies and even musicians have gone to Twitter asking for PR professionals.
If you or anyone you know would like to apply for Innovative Public Relations for Fall 2017, navigate to the “Join Our Team” tab.
By: Elizabeth Fisher
LinkedIn is one of the most popular social media platforms among business professionals, but many people do not know how to use it to its fullest potential. Here are some helpful hints to making your LinkedIn account stand out from the crowd:
- Use photos to make your profile more attractive
- Include a business professional profile photo and cover photo on your profile. The photos should represent you, but also in a professional manner.
- Use this photo to feature your personality and style.
- Use LinkedIn to feature organizations and job experience not included on your resume
- When future employers visit your LinkedIn account they do not want to see the same experience featured on your resume. Create a LinkedIn account that features your personality and qualifications.
- Connect with individuals with whom you are currently connected
- Professionals you have worked with in the past are perfect individuals to connect with because you already have an established a connection.
- These individuals will be more likely to make a connection with you and help to build your LinkedIn profile.
- Connect with individuals with whom you wish to establish potential connections
- Do not be afraid to connect with potential employers. This will show your enthusiasm for a job or for their company.
- Connect with people who are connected with your friends. Having a mutual common ground will most likely lead to a connection.
- Do not send the general ‘add me’ message
- Create and customize your own message when connecting with professionals.
- By creating your own message, it shows individuality that will stand out to employers.
- Continue interacting with individuals with whom you are already Linked
- Making connections is important, but maintaining connections is equally important.
- Like a connection’s posts or congratulate them on a career milestone. This will help build stronger relationships with your connections.
- Use LinkedIn to search for potential employers
- Employers will remember your face from LinkedIn, especially if you create a message of your own when requesting a connection.
- Connect with company profiles you are interested in and relevant industry profiles
- When you connect with company profiles it allows you to network and build trust with that company.
- Download the LinkedIn app
- This will help you stay connected so that you will receive messages and notifications that you may receive on your LinkedIn account.
- You can even read company profiles and resumes directly from your mobile device.
Linked Up Life
- Create and share posts
- Posts can show off your personality that cannot be seen within your content.
- Sharing posts can create great networking opportunities!
By following these key points, you can ROCK the LinkedIn world!
By Megan Myers
Whether it’s your freshman or senior year of college, you may still be unsure about which public relations career path you should follow. You might be fortunate and have a passion for one field over another, which will make finding your PR field of choice much easier. However, for most PR students, all they know is that they have a passion for PR and need a little extra help determining which direction to go. Just like how your personalities must complement each other in a personal relationship, you have to fit and mesh your personality to work well within a company and career.
You may have taken personality quizzes before such as the Myers-Briggs Type Indicator, to gain insight about yourself. Some careers or company cultures may be better suited for different personalities. Knowing who you are and how you work can help you determine which PR fields may be a good fit for you.
In case you haven’t taken a personality test before, 16Personalities offers a quick and easy way to gain insight about some of your traits. The test will sort you into one of four personality archetypes, which include diplomats, analysts, sentinels or explorers. If you don’t already know your archetype, you can take the test and use these suggestions to consider your fit with potential PR careers.
Being a diplomat, you are considered adaptable and manageable because you work well in a group setting. Your features include compassion, recognition, and artistic abilities. Diplomats would fit better in the PR fields of agencies, non-profits and corporate organizations with a creative/fun cultures, such as Google, Nike, or Netflix. Diplomats’ cooperative and imaginative nature means they will be an asset to any team and have creative ideas and solutions.
As an analyst, you are firm and self-reliant. You take it upon yourself to do a job with little to no questions. You rely on your research and are there to get the job done. Analysts would fit better in corporate and academic PR fields, such as writing for a company like Cerner or for a college or university. Their strategic mindset makes it easy to be the strategist for a campaign or foresee the long-term effects that may occur in campaign implementation.
Being a sentinel, you need order and organization in your life. You love a good challenge, but like to stick to the rules when it comes to creativity. People in this category are considered to be achievers. Sentinels would fit better in governmental, medical, and financial PR fields. This could include working with county government organizations, lobbying or working for a major corporation such as State Farm Insurance. Their meticulous nature means that they would fit well in a managerial position in any field, focusing on achieving goals and objectives makes them great at moving up the ladder.
Explorers have the most exciting and outgoing personalities. These types of people are sharp-witted; they are the go-to person during a crisis situation. Explorers would fit better in the PR fields of event planning, crisis management or consulting firms, such as O’Neill Marketing & Event Management Company or Edelman. Their ability to connect with their surroundings and ability to think on their feet makes them perfect for situations that are high pressure with lots of moving parts.
Now that you understand which category you fit into, you are better equipped to choose the path you should take in your PR career.
By Haley Gleason
After reading the title of this post, I’m sure you’re thinking, “I can communicate just fine with people.” However, you may not be as effective as you think. The world is constantly changing around us, and the same goes for the ways in which we communicate. As future business professionals, we must take the necessary steps to stand out from the crowd, and being exceptional communicators is a great way to do it. With that in mind, here are a few tips to improve your communication skills.
1. (Actually) Listen to others
Hearing what people have to say is something we do on a daily basis. However, are we truly listening? Many of us take listening for granted, believing we are good listeners simply because we hear others. Yet many people they feel as if they are not receiving the full attention of those they converse with. According to Chip Rose, a professional mediator, “We all use language to communicate, to express ourselves, to get our ideas across, and to connect with the person to whom we are speaking. When a relationship is working, the act of communicating seems to flow relatively effortlessly. When a relationship is deteriorating, the act of communicating can be as frustrating as climbing a hill of sand.” Personal and professional relationships alike require both parties to listen effectively. Therefore, it is important to take steps to avoid disruptions, such as our phones, background noise or even our own thoughts.
Bearing this in mind, consider making these personal adjustments as necessary to be a more effective listener:
- Face the speaker and use eye contact.
- Use body language and gestures.
- Keep an open mind.
- Don’t interrupt. Listen to everything others have to say before you provide feedback.
- Ask questions to ensure you understand what others are saying.
2. Provide valuable feedback
Providing valuable feedback goes hand-in-hand with listening. You can only truly provide valuable feedback if you listen to what a person has to say. It is not always easy, but it is obtainable with conscious effort. One aspect to consider that is very important in providing feedback is patience.The point of providing feedback is to improve and/or satisfy the person you are talking to, which is best accomplished by exercising patience and conveying your support. Being honest is another important part of good feedback, but note that you are often not going to get your point across by being critical or harsh, as this behavior often causes people to become guarded or hostile. Again, exercise patience and provide feedback in a positive, supportive manner.
Feedback also requires constant attention and timeliness. This is especially true since methods of communication have changed. Feedback is more relevant when provided as soon as possible, and modern technology enables near instantaneous responses. Make an effort to utilize your resources and provide feedback in a timely matter when it is needed the most.
3. Break down boundaries
Sometimes, poor communication skills may make you feel as if you’re on a deserted island, attempting to send a message in a bottle which no one ever receives. In a way, you may have unknowingly placed yourself on that deserted island by not breaking down boundaries with whom you are trying to communicate with.
The first step to break down these boundaries is to put yourself in someone else’s shoes. Try to understand where their opinions and ideas are coming from. This does not mean you have to always agree, but gaining an understanding of their stance can help you move forward to communicating effectively.
The next step is to be fearless. Don’t be afraid to talk to others and ask questions. Talk to people you normally wouldn’t, like people in other departments and different seniority levels. If you are an entry level employee, break the norm and go engage with a manager or executive. That is your opportunity to learn from them and grow in the company.
As described in an article on Fortune.com, breaking down these boundaries can help you secure nigh unlimited potential in the workplace. This potential will not only help you grow as an individual, but also as an unstoppable business professional.
4. Embrace change
Change can be a difficult concept to wrap your head around, especially because we often become comfortable in our abilities and current situation. However, it is important to remember that change is an important part of stimulating personal growth. To help embrace change, get rid of the negativity in your life, such as the self-doubt that takes over in uncomfortable situations. Develop the confidence to break down boundaries. Have the strength to actually listen to people. Be patient, honest and timely in providing feedback. With the help of these tips, you can set yourself on the path to becoming a great communicator.
By Blake Hedberg
You have done all the necessary research, crafted an excellent cover letter, branded yourself with an excellent resume and survived the strenuous interview process. The company you hope to work for finally gives you that long-awaited phone call – you have landed your first internship. However, this is no time to relax. Plenty of hard work and learning opportunities await.
For most students, the process of finding and securing an internship is a daunting task. The amount of research, time and effort that goes into the process can be extensive. Some students put the process off until their senior year (do not wait this long). For those who have gone the extra mile to be placed in an internship program, your journey is off to a fantastic start.
You are about to embark on the beginning of your professional career, and you’re ready to begin your first day as a professional. Before you do, here are a few tips for maximizing your internship experience.
1. Embrace hierarchy with a smile
Let’s get this out of the way from the beginning: As an intern, you might have to perform trivial tasks at one point or another. Photocopying, coffee runs and things of this nature are not uncommon for interns. Get over it.
You are there to help the business by any means necessary – do this with the biggest of smiles. You must understand that there is a hierarchy at the company you are working for and everyone has been in your shoes sometime during their careers. Employers will remember you better if you perform any task with enthusiasm. Doing these small tasks will demonstrate your ability to listen and work effectively. This will, hopefully, lead to better assignments in the future.
2. Don’t be afraid to speak up, ask questions
An internship is an incredible opportunity for learning, personal growth and development. You are expected to be asking questions. After all, you are there to learn, aren’t you? Don’t hesitate to pull your employer off to the side and ask them something when you are uncertain. Make sure the time is convenient for them, however, and they will likely be happy to give you some guidance. Asking questions is a necessity in getting the most from your experience. If you do not ask about it, they will assume you already know it. The more questions you ask, the more knowledge you gain.
3. Get to know anyone and everyone
From the other interns, to the CEO, to the janitorial crew; get to know the people around you. You never know who might be able to help you with something down the road! Participate on company softball teams, go out for drinks with your internship team, stay after events and chat with fellow employees.
Go above and beyond the hours you are expected to work and establish relationships with co-workers. Your work will become more meaningful that way. Networking does not have to stop once you have landed an internship. In fact, it is just now beginning. Keep building that professional network. It will pay off when you are looking for your first job.
4. Be willing to learn
Having the right mindset in any workplace is extremely beneficial. Taking a positive approach with an open mind will definitely impress of your employer. Not all internships are the same and you may have unique opportunities that go beyond your job description. Be ready. Take in as much as you possibly can from whatever you are doing. You will appreciate that you did after the internship has concluded.
No one likes a know-it-all. If you walk around and act like you know everything and that the employer has nothing to teach you, this will resonate with them in a negative way. Accept when someone is offering to teach you something, no matter what that may be.
5. Sell yourself
When it comes to internships, there is also a more competitive angle that is often forgotten. As you make friends with the other interns at the company you must not forget that, from an employer’s perspective, you are competing against one another. Whether you realize it or not, your employer is grading each intern with the possibility of hiring one or two of you at the end of the process.
You must be able to work and get along with others, but make sure you are selling yourself and reinforcing why you should be considered for employment post-internship. You need to outperform the other interns in your program. Yes, this is somewhat of a bleak realization but is in fact a representation of the real business environment. Leave no doubt in your employers mind that you are the candidate they should pursue.
By Brittany Green
When Twitter was first launched, people were uncertain how successful it would be. Now in 2016, there are millions of users and more than 500 million tweets sent out every day. People are using Twitter to find news, share information and connect with people and businesses around the world. It has become a very powerful tool, not only for social purposes, also to help businesses market their brands.Some of the most successful companies use Twitter because it allows them to reach a large audience, interact with them quickly and keep them updated with content information.
Chipotle is a great example of a company that efficiently uses Twitter to interact with it’s audiences. According to a 2011 Nation’s Restaurant News Study, 90 percent of the company’s activity on Twitter is responding to customers through @mentions. Chipotle currently has 743,000 followers that it can interact and share content with. That is certainly amazing, but also something that, in principle, any business can do. If you’re interested in using Twitter to build your brand, here are some tips to help you get started.
Use the search feature
One of Twitter’s most powerful tools is the search feature. It can operate as a “global human search engine” of sorts and allows people to find others on Twitter with relevant information to share. Researchers also can look to see which topics are trending to stay informed and gauge audience interests. Hashtags (#) can help people immensely when searching. Just put a “#” in front of a topic and a lists of relevant tweets will appear. This can save you a lot of trouble and makes it very easy to search.
Know your audience
It is VERY important to know your audience. This will help you communicate clearly and make information relevant to them. If the content is not interesting, they will quickly move on to the next thing that interests them. The search feature can be very useful for learning about your
target audiences. It can tell you what is trending and their opinions on what’s going on. Another option is to look at various profiles and start collecting information. What are their interests and opinions? When are they active? Who do they follow? Which demographic groups do they belong to? These details can help give you an edge when creating strategic messaging for your audiences.
Customize the profile page
This plays a BIG role in visitors’ decisions to either read your content or move on. If your page is boring and doesn’t attract visitors, they probably aren’t going to follow you. The profile page should grab the visitors’ attention and convey who you are and what you’re about. While customizing the profile page, perhaps the most important decision is choosing a good avatar, as it will appear next to every tweet that is sent out. Make it something recognizable and eye-catching. Brand logos often fit well here since they are usually designed with these ideas in mind. An attractive banner image is a nice touch as well, and don’t forget to include links to your other social media accounts and/or website in order to create deeper engagement.
Tweet interesting content
This one may seem obvious, but bland content is still a common mistake that plagues the social media of many businesses. The Twitter feed is built around scrolling endlessly through a series of short posts. To escape the monotony, many people just scroll until something grabs their attention. Content should be fun, interesting and useful. Common themes or ideas in your content can help to establish your brand identity and keep readers coming back. Interesting, personal content is what separates your brand from everyone else, so use it to your advantage.
Engage with other accounts
Engaging with other accounts, particularly those within your industry/field, can be highly beneficial. Building relationships can help to build your reputation, grow your brand, increase awareness, provide sources of interesting content and keep you informed. This can also keep you informed about what your competitors might be doing and the state of the market.
More and more businesses are using Twitter as a professional communication platform, and if you follow these tips, yours can be one of them. On that note, remember to follow Innovative PR on Twitter and Facebook.
By Hank Kellerman
You’ve seen it in cartoons: A freshly baked pie is steaming hot and placed on the window sill to cool. The tantalizing aroma begins to drift around the house and finds a hungry character. With a quick flick of it’s cherry scented finger, the character slowly floats up a bit and begins to follow the wonderful smell.
Simply put, this is a great example of inbound marketing. In recent years there has been an explosion of inbound marketing across all types of businesses, but more specifically smaller businesses. Inbound marketing is the process of developing online content that is compelling, informative and fulfills your audience’s hunger for the product or services they want or need. Inbound marketing focuses on bringing customers to you versus having customers go out looking for them. This can be done in a multitude of ways, but some of the more common methods include blogs, social media discussions, forums and SEO optimization.
Before you jump head first into the rapid currents of inbound marketing, strap on some water wings and follow these guidelines for developing an inbound marketing strategy.
Develop Buyer Personas
How do you know and write for your audience? If you just write about topics without the proper research, you could fail to reach your desired audience. One tool that can help you create some excellent audience-specific content are your buyer personas. Buyer personas provide the inside scoop about what your customers are like. They can tell you numerous demographic and psychographic details such as their age, income, hobbies, day-to-day activities and more. Developing buyer personas enables you to accurately create specialized online content to address questions and topics focused to your customers.
SEO and Keywords
Most people know it is extremely difficult to show up on the front page of Google. Google uses digital spiders to crawl across the Internet and search for the most relevant content on that matches the needs of the search query. To get on the front page, your content must be optimized for search engines by using keywords.
There are a multitude of tools that can be used to find keywords, including the Google Adwords Keyword Planner and Long Tail Pro. These tools help you search for relevant keywords with regards to your topic and also can show you things such as how often a certain word is searched every month, its keyword competitiveness and other sites that use this keyword. If you find the right keyword and include it in your content’s titles and main body paragraphs with great surrounding content, your page will be much more likely to rise from the depths and find itself on the first page of Google search results.
Content is Key
This phrase has been uttered by marketing and public relations professionals millions of times. It also has never been so true. Creating compelling content that is relevant to what your consumers are searching for is only the beginning. For a successful inbound marketing strategy, your content has to be better than great. It has to be amazing.
Anyone can write a blog post about how to rebrand a business, but it takes a talented individual to write an in-depth, informative and star-studded post. You need to create content so great that other sites want to back link (the process of other sites linking to your post or site) to it. This also aids in the chances of your site being found organically by search engines. Search engines will view your site as having more credibility with more back links and, in turn, will lead to your site appearing higher up on search engine results pages.
How Do You Put This All Together?
Grab your mixing bowl and get ready to bake that aromatic fruit-filled pie that will have your audience flocking to your content. Do your research. Developing buyer personas, finding relevant keywords and writing amazing content all take time and effort. Spend the time to develop these three items and get ready to watch your consumers come to you. The world of marketing is changing rapidly, and the power of the Internet makes it is much easier for your consumers to find you on their own time than it is for you to reach out to them. So what are you waiting for? Start doing your research and that content-rich pie sitting in the window will be too irresistible to pass up.
by Evan Whittaker
Personal branding is an important part of your success in the public relations industry. As with any profession, you are competing with a multitude of other individuals who posses many of the same skills that you do. So what sets you apart? Often it’s your personality, experience and professionalism. Unfortunately, these facets can be difficult to convey without meeting your intended audiences in person. But there is good news. A personal website is a fantastic way to showcase personality before meeting a potential client, interviewer or hiring professional.
Where to start
While creating a website can certainly seem like a daunting task, there are numerous tools at your disposal that can simplify the process. Gone are the days of slaving over a Notepad document to modify and insert line after line of HTML code. Instead, various platforms exist to take care of the heavy lifting and have your site up and running in a matter of hours.
The tried and true website creation software, WordPress boasts more than 11 years of experience on the web. With thousands of plugins and templates available for free, WordPress offers users tons of options for customizing the appearance and functionality of their sites. In addition, WordPress is one of the best blogging platforms on the web, allowing for seamless integration of your blog into your website. For more information, visit .
If you’re looking for a great combination of function and ease-of-use, Squarespace is another great place to start. Its website editor is deceptively simple for how powerful it is. Nearly everything you do on Squarespace is visual instead of text or code, making it an ideal choice for those who prefer a point-and-click interface for creating content. While its features are more limited than those available through WordPress, the gorgeous layouts and animations and simple designs make up for its shortcomings. Anyone interested in Squarespace should check out the website.
If you’re wary about using either of the above platforms but still want to create your own website, Wix might be the choice for you. Wix utilizes a drag-and-drop interface for website creation, which makes it incredibly easy for users to create a custom website. However, as this article from Biju Creative points out, Wix’s simplicity is a double-edged sword of sorts, as much of the customization options and features you might find with other platforms aren’t available. Still, for those looking for a quick and painless solution for a basic website, Wix shouldn’t be overlooked. Visit Wix to learn more.
What to include in your site
Your website is a reflection of you. What you include in your site should give visitors a professional impression of who you are and what you do. While there are numerous things that you can include in your site, here are a few solid options for content you should consider making available to visitors:
- A profile or ‘about me’ section with details about your experience and interests
- A portfolio or showcase of your previous works
- Your personal blog, which can serve as a sample of your writing style and interests
- Your resume, which can be made available for download for prospective employers
- Your contact information
by Ambria Paul
Often when someone thinks of a public relations internship, they might envision an agency, firm, or corporate office setting. However, I took a unique route with the opportunity to intern at the Chick-fil-A Lee’s Summit location, which paved the way for my summer hands-on experience. An active PR team can help any organization. Knowledge gained about tailoring PR strategies to align with what is seemingly a “different” internship approach is beneficial.
New opportunities, new promotions
I was granted this opportunity because restaurant had a desire for new promotion strategies. The owner created this internship for me, as other Chick-fil-A chains do not typically hire PR interns. With such a unique opportunity, I was able to use my PR skills in a non-traditional way.
Chick-fil-A’s back office quickly became my new home and the owner and manager of the restaurant were the main points of contact. As employees referred to me as “the intern,” little was known of the specific duties I performed. My three key responsibilities were:
- consumer relations
- social media management
- strategic event planning
I was able to be a bridge between the restaurant and its customers through its C.A.R.E.S program, which gave them the opportunity to provide feedback on their dining experiences. Whether positive or negative, I personally responded to customer input via mail. Having this system not only shed light on what the restaurant needed to reinforce or improve on, but also gave consumers a feeling of value for their feedback.
Social Media Management
Prior to my arrival, the restaurant’s Facebook page was the sole method for promotions online, but with it only being sporadically updated by different employees, I was assigned to revamp it. I also launched Twitter and Instagram pages. Because families are the restaurant’s key public, the Facebook page was more successful in reaching stay-at-home mothers and parents of small children. The social media pages were used to promote new products and events the restaurant hosted. Opportunities for feedback and suggestions also were provided so interaction increased, particularly on the Facebook page.
Strategic Event Planning
This Chick-fil-A restaurant, independent of the larger organization, hosts many events. I was involved in coordinating these events alongside the owner and manager. Careful consideration went into planning when to promote, how (flyers), at what time (dinner hours worked best) and for whom the event would cater to (family event, children’s event). Budgeting for decorations and costs of flyers given out were also discussed. Such events included Princess Family Night, Superhero Night, Cow Appreciation Day, and Receipt Day. I pitched these events to the Lee’s Summit Journal and the Lee’s Summit Tribune. Creating and maintaining these media relationships placed a spotlight on the restaurant that was always readily available in time for the next event.
Searching for an internship can be challenging. It is important not to have a one-track mind within your search. Think outside of the box, consider opportunities that are not widely posted or known. Every organization needs a PR team. You already have the proper skills and understand strategies to perform PR duties; using these abilities in a nontraditional environment will help you grow as a PR professional.