Category: Engaged Learning

• April 25, 2013

  Technology is a form of art

  by Richila Rand Technology changes since the 90s has innovated the way we work. During the 90s information was communicated to clients from a public relations agency differently than it is today. Technology has been the spark of change ever. The way that someone surfs the internet now is different from the way the internet […]
• April 17, 2013

  Let’s Get In It to End It: The Effect of Emotional Communication

  by Jessica Robb Being in the UCM Public Relations Program for a year and a half, I have learned a lot about the public relations profession and have considered which industries interests me most. Sports public relations would be really fun in my opinion, but on the other hand public relation for nonprofits interests me […]
• April 11, 2013

  The power of PR in giving back

  by Ashley Dolan From the beginning of Innovative PR’s work with Christian Campus House (CCH), I could tell the project was going to be different from any our agency coordinated. CCH brought the initiative called Something to Eat to the University of Central Missouri (UCM) campus last year. This project is a hands-on food packaging […]
• April 8, 2013

  Not always a good idea to play pranks on customers

  By: Sadie Hicks April Fool’s Day is dreaded by most individuals in fear of having an embarrassing prank happen to them. Companies and organizations, on the other hand, spend time planning practical jokes to celebrate the holiday in hopes of catching some attention by the public. Companies as large as Google, Twitter, and Scope participated […]
• April 1, 2013

  Innovative PR team is top-notch

  by Dani Myers There isn’t much that can hold back the Innovative PR team. During the past six semesters of my graduate career I’ve had the opportunity to work with six different groups of students. I am continuously impressed by their skill levels, creative thinking and their ability to plan strategically. While planning and executing […]
• March 29, 2013

  Is Adobe Social the answer to social media measurement?

  by Kellyn Baysinger Since the beginning of social media, it has long been debated how useful the channel of communication is for businesses. When creating messages, businesses often craft them to reach a specific audience. Posting these messages and hoping they reach these potential people is no longer enough. Knowing the specific outcomes behind social […]
• February 20, 2013

  A minor crisis turns out to be great publicity

  by Sadie Hicks On Monday Burger King’s official twitter site was hacked. The hackers played a terrible joke on the company by changing the avatar to the signature golden arches logo and the background to a McFish Bites promotional ad. The hackers also changed the profile description by saying McDonalds now owns the Burger King […]
• December 2, 2012

  #PRoblems

  by Megan Maher Do you work well under pressure? Do you enjoy instant gratification? Can you handle rejection? If you answered yes to these, then a career in public relations might be for you. Even though it might sound a bit harsh and intense, public relations is extremely rewarding. There aren’t many careers that allow […]
• November 5, 2012

  The 5 Facebook posts you should delete

  by Hannah Rhoad There is no doubt that Facebook is more popular among a variety of audiences. With parents, aunts and uncles, and even grandparents on Facebook, pages are being monitored more now than ever, and the same goes for businesses. According to prdaily.com there are five posts that businesses (and maybe you) should delete. […]