Is there such a thing as bad publicity?

Written by Bridget Beach As the old adage goes, “There’s no such thing as bad publicity.” This phrase implies that being talked about, regardless of the context, cannot be a bad thing, because, hey, at least people are paying attention.   Whether or not publicity can be bad depends a lot on who you are and …

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Research is power

Written by Gracie Ratterree Every person has that moment in their life when they have to make a pivotal career decision. Without adequate information, anxiety builds up, and fear may ensue. All of the what-if questions start racing through your mind. Questions like, “what if I don’t have enough experience?” or “what if I’m choosing … Continue reading Research is power

Public Relations Through An Art Form: The Film Industry

Written by Mallory Griffin The film industry is one of the most dominating art forms in entertainment. Hundreds of films are produced every year and flow in-and-out of different media platforms. With the overabundance of films being produced yearly and the multiple streaming services available to us, public relations and marketing tactics have become an … Continue reading Public Relations Through An Art Form: The Film Industry

Research is Boring, Time-Consuming and Absolutely Critical to Your Success

By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define … Continue reading Research is Boring, Time-Consuming and Absolutely Critical to Your Success