Category: Engaged Learning

• March 3, 2022

  Public Relations Through An Art Form: The Film Industry

  

  Written by Mallory Griffin The film industry is one of the most dominating art forms in entertainment. Hundreds of films are produced every year and flow in-and-out of different media platforms. With the overabundance of films being produced yearly and the multiple streaming services available to us, public relations and marketing tactics have become an […]
• October 29, 2021

  The Importance of Hello

  

  By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to […]
• October 15, 2021

  Lights, Camera, Action: Video Conversions in 2021

  The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. […]
• October 1, 2021

  Returning Back to the Office

  By: Derek Caswell Over the past few years many of the normalacies in life have changed.  Masks, for example, are now a normal fashion accessory, and having temperatures being taken as we enter buildings is now a part of our morning routines.  However, there is one thing that has been significantly impacted due to the COVID outbreak, […]
• September 17, 2021

  Reasons Why PR Might Appeal to Adult Learners

  By: Diana Eads There are many reasons why a public relations career might appeal to adult learners. Some people may wonder what an adult learner is. An adult learner describes anyone who is not a student in the traditional sense. It could be someone who has decided to go back to school after being out […]
• April 9, 2021

  Extra Extra, Read All About It: The Importance of Staying in the Now

  

  By: Emily Schaper Being a Part of the Table  We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media […]
• February 23, 2021

  Research is Boring, Time-Consuming and Absolutely Critical to Your Success

  

  By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define […]
• February 2, 2021

  Staying Connected: How to Network Like a Pro

  

  By : Emily Schaper When it comes to opening new doors and opportunities, networking should be a top priority.  It’s not just about trading information, but establishing long-term relationships with mutual benefits.  Networking, however, may not be at the top of everyone’s to-do list.  People may find it time-consuming, awkward, or out of their comfort […]
• October 28, 2020

  Generation Z: the “Changemaker” Generation

  By Ashleigh Horn There’s no denying that each generation is different. Baby Boomers, Generation X, Xennials, Millennials, Generation Z, I’m sure as you read each of these titles, you may have recalled your own thoughts toward each group. During a time where as many as five different generations are working together in the workplace, it’s […]
• October 13, 2020

  Public Relations in the Age of Cancel Culture

  By: Rebeka Dickerson Public relations is a fairly new profession compared to other jobs, first being established in the 1920s. However, it is more important now than ever. Why is that? The issues of this world are on full display and people are paying attention to every step organizations and individuals make. Additionally, cancel culture […]