Category: Engaged Learning
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Public Relations Through An Art Form: The Film Industry
Written by Mallory Griffin The film industry is one of the most dominating art forms in entertainment. Hundreds of films are produced every year and flow in-and-out of different media platforms. With the overabundance of films being produced yearly and the multiple streaming services available to us, public relations and marketing tactics have become an […]
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Research is Boring, Time-Consuming and Absolutely Critical to Your Success
By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define […]
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Public Relations in the Age of Cancel Culture
By: Rebeka Dickerson Public relations is a fairly new profession compared to other jobs, first being established in the 1920s. However, it is more important now than ever. Why is that? The issues of this world are on full display and people are paying attention to every step organizations and individuals make. Additionally, cancel culture […]