Is there such a thing as bad publicity?

Written by Bridget Beach As the old adage goes, “There’s no such thing as bad publicity.” This phrase implies that being talked about, regardless of the context, cannot be a bad thing, because, hey, at least people are paying attention.   Whether or not publicity can be bad depends a lot on who you are and …

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Research is power

Written by Gracie Ratterree Every person has that moment in their life when they have to make a pivotal career decision. Without adequate information, anxiety builds up, and fear may ensue. All of the what-if questions start racing through your mind. Questions like, “what if I don’t have enough experience?” or “what if I’m choosing … Continue reading Research is power

The key to unlocking success in PR

Written by Gracie Ratterree What’s something that almost everyone experiences, but no one ever feels like they can ever prepare early enough for? Competition. The public relations industry is an ever-growing, changing, and competitive industry. Mastering the ability to build social skills, comprehend industry used vocabulary, learn concise communication practices, and find your voice, will … Continue reading The key to unlocking success in PR

Public Relations Through An Art Form: The Film Industry

Written by Mallory Griffin The film industry is one of the most dominating art forms in entertainment. Hundreds of films are produced every year and flow in-and-out of different media platforms. With the overabundance of films being produced yearly and the multiple streaming services available to us, public relations and marketing tactics have become an … Continue reading Public Relations Through An Art Form: The Film Industry

One Question Every PR Professional Should be Asking

Written by Gracie Ratterree Best-selling author Simon Sinek once said, “It’s those who start with why, that have the ability to inspire those around them or find others who inspire them.” In the spirit of Sinek’s words, when you enter the Public Relations and Strategic Communications program at the University of Central Missouri, one of … Continue reading One Question Every PR Professional Should be Asking