Written by Bridget Beach As the old adage goes, “There’s no such thing as bad publicity.” This phrase implies that being talked about, regardless of the context, cannot be a bad thing, because, hey, at least people are paying attention. Whether or not publicity can be bad depends a lot on who you are and …
Written by Grace Kennedy If you have a TikTok account, then you have likely seen disparities in video quality and production value as you swipe from one video to the next. Creator Britney Broski posts from her toilet on an iPhone, while Disney puts out beautifully shot masterpieces. Despite low production quality, Broski has seen … Continue reading Perceived authenticity and your blurry iPhone 8
Written by Megan White Getting to stand in front of my peers at commencement in a few short months is something I’ve been waiting for since I was a freshman in college. I’ve always wanted to be a part of the working world. There’s a refreshing feeling about it. In college, you can easily overwhelm … Continue reading What I wish I knew freshman year as PR major
Written by Gracie Ratterree Every person has that moment in their life when they have to make a pivotal career decision. Without adequate information, anxiety builds up, and fear may ensue. All of the what-if questions start racing through your mind. Questions like, “what if I don’t have enough experience?” or “what if I’m choosing … Continue reading Research is power
Written by Gracie Ratterree What’s something that almost everyone experiences, but no one ever feels like they can ever prepare early enough for? Competition. The public relations industry is an ever-growing, changing, and competitive industry. Mastering the ability to build social skills, comprehend industry used vocabulary, learn concise communication practices, and find your voice, will … Continue reading The key to unlocking success in PR
Written by Mallory Griffin The film industry is one of the most dominating art forms in entertainment. Hundreds of films are produced every year and flow in-and-out of different media platforms. With the overabundance of films being produced yearly and the multiple streaming services available to us, public relations and marketing tactics have become an … Continue reading Public Relations Through An Art Form: The Film Industry
Written by Gracie Ratterree Best-selling author Simon Sinek once said, “It’s those who start with why, that have the ability to inspire those around them or find others who inspire them.” In the spirit of Sinek’s words, when you enter the Public Relations and Strategic Communications program at the University of Central Missouri, one of … Continue reading One Question Every PR Professional Should be Asking
By: Rachel Schultz “A potential friend (connection), is only a hello away” – Paul Liebau, Canadian Best-Selling Author I remember when I was a sophomore in college, there was this tall, dark-haired man who visited my track practices. Drew was a 32-year-old man who had an attention-getting smile. After many random appearances, I began to … Continue reading The Importance of Hello
The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late. … Continue reading Lights, Camera, Action: Video Conversions in 2021
By: Derek Caswell Over the past few years many of the normalacies in life have changed. Masks, for example, are now a normal fashion accessory, and having temperatures being taken as we enter buildings is now a part of our morning routines. However, there is one thing that has been significantly impacted due to the COVID outbreak, … Continue reading Returning Back to the Office
ucminnovativepr.com 