Category: networking
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Research is Boring, Time-Consuming and Absolutely Critical to Your Success
By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define […]
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How COVID-19 is Causing Event Planning Evolution
By: April Wood I hate to begin a blog post by talking about how COVID-19 has changed the communication industry, but to write a blog about “normal times” feels disingenuous. Public relations and other communication departments are rapidly adapting to communicating at a time of uncertainty and illness. A particularly challenging aspect of public relations […]
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The Importance of a “Thank You”
By Ashleigh Horn “Thank you“ can be defined as a polite expression of one’s gratitude. Though this definition seems so simple, the action of thanking others has become about as rare as some students coming to class these days. I’ll be the first to admit that I have historically been guilty of not taking time […]