Media Relations

April 26, 2022

The Secret to Success in the Music Industry: Public Relations

Written by Mallory Griffin Do you ever wonder how your favorite music artist went from just a “somebody” to an international star and everyone knew their name? Well, I’m sure your first guess would be their talent and of course, that is a major factor. However, their story had to start somewhere and what better… Continue reading

Media Relations

pr, studentblog
April 19, 2022

Why PR professionals should think like a celebrity

Written by Megan White Do you follow your favorite celebrities online? If you do, I’m sure you get very excited when they post something, right? What if I told you that it’s not common for mainstream celebrities to post their own content? Sorry to crush your dreams, but it’s a lot less personal than we… Continue reading

Media Relations

Media Relations, public relations, social media, student blog
October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading

Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research

#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, advertising, Apple, branding, content, crisis communication, facebook, innovative pr, innovative public relations, IPR, marketing, networking, pr, PR students, public relations, social media, student pr firm, tips, twitter, ucm
September 10, 2021

How I Used my Strategic Planning Skills to Plan Life After Undergrad

By: Senior, April Wood As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)? The truth is – I’m still looking. But I’d love to share my thought process so far. In… Continue reading

Blog, Crisis Communication, Media Relations, Mental Health, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Team Work, Technology

#InnovativePublicRelations, advertising, branding, innovative pr, innovative public relations, IPR, pr, public relations, senior, social media, strategic communication, strategic planning, student pr firm, studentblog, studentblogger, twitter, undergrad
April 9, 2021

Extra Extra, Read All About It: The Importance of Staying in the Now

By: Emily Schaper Being a Part of the Table We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media… Continue reading

Advertising, Blog, Branding, Content Marketing, Engaged Learning, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, research, Social Media

innovative public relations, LinkedIn, public relations, skimm, student firm, student pr, student pr firm, studentblog, UCM Public Relations
March 23, 2021

How Do We Solve Mental Health in Public Relations?

By: Elizabeth Ewell Mental Health Issues have become one of the leading common deaths in America. Mental health is often a topic that is shunned or embarrassing to discuss. Some take mental health issues as a joke, and some are not afraid to speak out about the issue. Still, there are more who pay no… Continue reading

Blog, Media Relations, Mental Health, PR Involvement, PR Tips, Public Relations, Publicity

Health, innovative pr, innovative public relations, Mental Health, PR students, student pr firm, studentblog, studentblogger
March 9, 2021

Oh, the People You’ll Meet!

By: Maxlyn Wilbanks When you first think of public relations, what do you think of? When I began my degree, I thought of all the negative aspects of PR and wasn’t sure it was the right choice for me. However, as I am about to graduate from UCM, I have realized how much my perspective… Continue reading

Blog, Content Marketing, internship, Media Relations, networking, PR Involvement, PR Tips, Public Relations, Social Media, Team Work

#UCMIPR, covid19, innovative public relations, people, student pr firm, studentblog, vaccine
March 5, 2021

TikTok and The Race to Join Emerging Social Platforms

By: Faith Ford TikTok, is a massively popular app that lets users create and share videos up to 60 seconds long. At least that’s the Dictionary.com definition of the content creation app that started to gain social media users’ attention around 2018. So how did TikTok get to where it is today? And what does… Continue reading

Blog, Branding, Content Marketing, Internal Communications, Media Relations, networking, PR Involvement, PR Tips, Public Relations, Publicity, Social Media, Technology

#StudentBlog, #UCMIPR, innovative public relations, newage, smplatforms, social media, student pr, student pr firm, tiktok, TikTok Content, UCM Public Relations
February 23, 2021

Research is Boring, Time-Consuming and Absolutely Critical to Your Success

By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define… Continue reading

Blog, Engaged Learning, Media Relations, networking, PR Tips, Public Relations, research, Team Work, Technology

#PRBlog, #Research, DiGiornoPizza, PR students, public relations, scottpaul, student firm, student pr, student pr firm, studentblog, Success, twitter
February 9, 2021

The Social Media Benefit in the Public Relations Industry

By: Sebastian Szczurowski While it seems like social media has been around for a very long time, it has actually only been popular for barely a decade now. With the steady rise of social media over the past few years many companies have been able to strengthen their position in the marketplace by using it… Continue reading

Blog, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Public Relations, Social Media, Technology

#PRIndustry, #socialmedia, #StudentAgency, #StudentBlog, #UCMIPR, brand, PR students, public relations, student pr firm, UCM Public Relations, UCM social media