LinkedIn – Innovative PR

March 1, 2023

The Ins and Outs of LinkedIn’s Follow and Connect Buttons

If you have spent much time at all on LinkedIn over the last few years, you may have noticed that when viewing profiles, there are actually two main call to action buttons that may be displayed on a profile. The default is “connect,” but many find it beneficial to utilize the opt-in option of displaying… Continue reading

LinkedIn, Social Media

LinkedIn, LinkedIn Follow vs. Connect, LinkedIn insights, social media, social media insights
October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading

Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research

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April 9, 2021

Extra Extra, Read All About It: The Importance of Staying in the Now

By: Emily Schaper Being a Part of the Table We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media… Continue reading

Advertising, Blog, Branding, Content Marketing, Engaged Learning, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, research, Social Media

innovative public relations, LinkedIn, public relations, skimm, student firm, student pr, student pr firm, studentblog, UCM Public Relations
February 9, 2021

The Social Media Benefit in the Public Relations Industry

By: Sebastian Szczurowski While it seems like social media has been around for a very long time, it has actually only been popular for barely a decade now. With the steady rise of social media over the past few years many companies have been able to strengthen their position in the marketplace by using it… Continue reading

Blog, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Public Relations, Social Media, Technology

#PRIndustry, #socialmedia, #StudentAgency, #StudentBlog, #UCMIPR, brand, PR students, public relations, student pr firm, UCM Public Relations, UCM social media
February 2, 2021

Staying Connected: How to Network Like a Pro

By : Emily Schaper When it comes to opening new doors and opportunities, networking should be a top priority. It’s not just about trading information, but establishing long-term relationships with mutual benefits. Networking, however, may not be at the top of everyone’s to-do list. People may find it time-consuming, awkward, or out of their comfort… Continue reading

Blog, Engaged Learning, Internal Communications, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Team Work, Technology

#Networking, #PRBlog, #StudentAgency, forbes, network, professionaldevelopment, Professionalism, research, student pr firm, studentblog, tip
April 24, 2019

Sentiments of a College Senior

By Meredith Trapper As graduation quickly approaches, I cannot help but reflect on my time here at UCM and the defining moments that brought me to where I am today. Everyone has a reason for why they picked the degree they did, but for me, there were many reasons and many people. — I thought… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
April 19, 2019

Feeling lost at school? We’ve all been there!

By Maddison Armbruster If you’re anything like me, I felt incredibly lost freshman year. I had no idea what I wanted to major in or what I wanted to do with my life. After some time, I selected public relations as my major and began to find a path post-graduation. However, there are a few… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
April 12, 2019

College Graduates, How Do You Make a Resume That Stands Above the Rest?

By Amanda Walls From someone who is weeks away from college graduation and hunting for a full-time job, trust me, finding a position you are happy with is difficult! Landing that position is even more challenging. Here are some tips on how to create a resume that stands above the rest. Short, but… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
April 8, 2019

Life of a University Student Employee and Aspiring Professional

By Hannah Treat Working on campus is a typical job opportunity for most college students, whatever university they might be at, but you don’t always get to work in an area that is dedicated to your major. Personally, I have worked in housing and the music department. Although they are both great job opportunities, they… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
March 29, 2019

PR Madness

By Emily Thole It is officially March, one of the most exciting months of the year. This month brings forth multiple things to look forward to. March is a time to celebrate Women’s History, St. Patrick’s Day, spring break, and one of the most exciting and authentic events in college athletics: March Madness. March Madness… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology