The Fine Brothers fiasco: Three lessons in crisis management

By Molly Olten Fine Brothers Entertainment, a popular YouTube channel, recently launched into crisis mode. The creators, known for popular videos such as Elders React to Dubstep and Kids React to Old Computers, announced plans to allow other video makers to “franchise” the brothers’ video formula. These plans also include trademarking the word “react.” This is …

Advertisement

Continue reading The Fine Brothers fiasco: Three lessons in crisis management

Starbucks Gets Roasted

by Nikki McClaran If you got your iced caramel macchiato at Starbucks last week, you probably found “Race Together” written on your cup. No, this was not a challenge to initiate a store-wide coffee drinking competition, but Starbucks’ attempt at a social awareness campaign about racial inequality. The idea: Initiate conversation about diversity through your … Continue reading Starbucks Gets Roasted

Facebook and Apple Offer Paid Procedure Intending to Empower Women

by Jordan Rafferty Facebook and Apple are two leading competitors in their industries, always staying one step ahead of the game. Apple recently released a new iPhone and iPad, while Facebook has surpassed 1.35 billion active users. Both share a competitive nature, so it’s no surprise when they both make the same announcement, creating quite … Continue reading Facebook and Apple Offer Paid Procedure Intending to Empower Women

Crisis management: How a dark website will bring a brand back to the light

by Amanda Plachte After almost two years of legal disputing, the Beastie Boys and Monster Energy have settled their copyright infringement case with $1.7 million awarded to the former.  Following Monster Energy’s 2012 release of its promotional video for the annual snowboarding competition, Ruckus in the Rockies, the Beastie Boys discovered the unauthorized use of … Continue reading Crisis management: How a dark website will bring a brand back to the light

American Airlines manages potential crisis

By Elissa Huck Public relations professionals wear many hats and must be able to multi-task in order to fulfill several duties; they maintain media relations, internal and external communications and marketing functions. One significant responsibility of today’s PR professionals is crisis communications. A crisis is a major occurrence that could negatively impact a company. Any … Continue reading American Airlines manages potential crisis