The Social Media Plan and Its Cycle

By Jessica Gough   The Span of Social Media It is no secret that social media is taking over the internet. In fact, over 77 percent of the U.S. population uses a social media profile regularly. That is 2.34 billion sets of eyes just waiting to be captivated. As a company, those eyes are extremely …

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Taking a Knee

By Emily Thole   In the restless and brutal sea of social media, taking a risk could leave a company struggling for air. You may have noticed from recent events, Nike decided to jump into the water head first by tackling a highly controversial topic in the U.S. With immediate response, the internet both attacked … Continue reading Taking a Knee