Five Reasons PR Has Proven to be Essential During the COVID-19 Pandemic

Written by Diana Eads For more than two years, COVID-19 has created a fair share of challenges for public relations departments. During this tough financial time, many have had to fight to save their departments as marketing budgets have tightened. This is unfortunate since PR plays an important role in effectively navigating crises. To prove …

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How I Used my Strategic Planning Skills to Plan Life After Undergrad

By: Senior, April Wood As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)?  The truth is – I’m still looking. But I’d love to share my thought process so far. In … Continue reading How I Used my Strategic Planning Skills to Plan Life After Undergrad

How COVID-19 is Causing Event Planning Evolution

By: April Wood I hate to begin a blog post by talking about how COVID-19 has changed the communication industry, but to write a blog about “normal times” feels disingenuous. Public relations and other communication departments are rapidly adapting to communicating at a time of uncertainty and illness. A particularly challenging aspect of public relations … Continue reading How COVID-19 is Causing Event Planning Evolution

PR Madness

By Emily Thole It is officially March, one of the most exciting months of the year. This month brings forth multiple things to look forward to. March is a time to celebrate Women’s History, St. Patrick’s Day, spring break, and one of the most exciting and authentic events in college athletics: March Madness. March Madness … Continue reading PR Madness