The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.
Why such a shift to video?
So what’s so great about video content? Well, the reasoning has to do with its ability to captivate an audience on two playing fields. Where text only has the ability to capture our attention via visuals and is forced to rely heavily on punctuation, word choice and visual cues to convey a message, video has the ability to appeal both visually and auditorily. Although adding sound and movement may seem like a minor shift, according to Medium, an average viewer is able to remember 95% of a message when it is watched, whereas only 10% when read. This huge margin of retention rate plays a significant role in this shift to video, but it isn’t the only reason.
According to a study shared on Wyzowl, the average attention span of an individual has significantly dropped. What was once 15 seconds has now dwindled down to a measly 8.25. Dwindling attention spans have been recognized already by ad agencies across the world causing 77% of them to view video ads as an essential business moving forward into this digital era. As new technologies emerge, the more options advertisers will have when it comes to video advertising.
How can I apply this?
Video campaigns aren’t going anywhere, so how can you effectively apply them to your business? There are many platforms where video campaigns can be utilized, but this list highlights the best of the best and goes over ways to truly optimize both your campaign and your viewer’s experience.
With 2.3 billion users per month and $19.7 billion in revenue in 2020, according to BusinessOfApps, Youtube is the front runner of this evolving marketing tactic. Both creating original content for YouTube and running video advertisements are effective ways to expand your consumer reach and brand awareness via video campaigns.
A. Original Content – Creating original content is already a difficult enough task for most, however, properly optimizing your content is another beast. Detailed below is a list of tactics you can use to take full advantage of what YouTube has to offer in regard to future video campaigns.
a. Promote Interaction – At the end of each video invoke the viewer to do something. A simple “Click here to learn more” hyperlink can do the trick and, depending on your goal, can be adapted to virtually anything. Notifications, such as cards, should also be used throughout the video to promote interaction as
well as hold viewers’ attention.
b. Visuals, Visuals, Visuals – One of the key components to optimizing your YouTube
videos is to have an eye-catching thumbnail. According to a study done by BestSeoCompanies, “88% of thumbnails
c. Promote Subscriptions – Obviously the more subscribers you obtain the better, so simply reminding viewers at the end of your videos to subscribe, and supplying a hyperlink to do so, creates the opportunity to increase your following.
d. Partner Up – Collaboration promotes a synergistic outcome for both parties and allows new horizons to be introduced via new viewers. Partnering with companies or individuals with similar personalities and audiences leads to the best outcomes for both parties.
B. Advertisements – YouTube offers a wide selection of ads for advertisers to choose from. Each ad choice depends on the budget and goal of the advertisement so it’s important to consider how you want to reach and impact viewers.
in 2020 were colorful and averaged more views than thumbnails with a more
minimalist color scheme.”
a. Skippable In-Stream Ads (TrueView Ads) – Because they can be skipped, it’s critical these ads grab and hold the viewer’s attention while still informing them about your product or service. These ads can vary in length from as short as 12 seconds to as long as 3 minutes. Payment for the ad only occurs if the viewer interacts with it or watches more than 30 seconds of it.
b. Un-skippable In-Stream Ads (Pre-Roll Ads) – Up to 15 seconds long, these advertisements offer a great way to quickly promote a brand. A call to action is important in order to generate more leads to a website. Bumper ads are another form of un-skippable in-stream ads that are six seconds long and could leave viewers interested in learning more.
c. Video Ad Sequencing – This more extensive type of ad allows advertisers to tell a story through a series of videos strung throughout one or multiple YouTube videos. This type of storytelling often leads to more engagement from the viewer. According to AdPresso, this type of advertisement has been shown to produce a 107% higher ad recall and a 134% higher purchase intent when compared to the other types of ads.
d. Youtube Ad Extensions – Ad extensions offer a call to action, usually in the form of a “Learn More” banner alongside a video ad. By implementing this, you offer a simple way for the viewer to learn more about your product or service. This type of ad generally leads to more interaction from viewers due to its simplicity.
analyzed from the most popular videosDespite its relatively new conception, TikTok has become one of the most regularly used and visited social networks of this generation. With over 1 billion active users per month, according to WallroomMedia, TikTok is also one of the fastest-growing social channels this decade. Brands on TikTok can easily blend in with every other creator on the app which, in turn, helps with brand exposure. Videos highlighting important elements of an organization’s product/service while remaining consistent with trends on TikTok are the most effective in creating exposure.
Similar to that of TikTok, Instagram Reels can be used to create a variety of content strategies. By properly applying Instagram Reels, a brand has the ability to diversify its Instagram posts, leading to not only more impressions, but new ones, expanding brand awareness. IG Reels can be used as a “bridge” to your Instagram profile, ultimately leading a potential consumer to your homepage.
With a video length limit of 2 minutes and 20 seconds and a daily user base of 166 million, according to Hootsuite, the proper application of Twitter’s video capability has the potential to greatly increase brand awareness. Twitter’s latest update also included the addition of “Fleets.” Similar to that of both TikTok and Instagram Reels, Fleets allows the user to post short videos that are then placed at the top of your follower’s feed. This addition can be used to highlight important dates, upcoming releases or sneak peeks in regards to your brand.
By: Emily Schaper
Being a Part of the Table
We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media every day can set yourself a spot at the table. Plus, if you know about what’s going on in the world, you can start up a conversation about almost anything.
How to Get Started
There are so many amazing websites that will send the news to your email every morning. It doesn’t take any time at all to be up to date with what’s happening around you. All you do is enter in your address and the top stories for each day will be sent straight to you. Some beneficial websites include:
Why It’s Important
The news is important for a number of reasons within society. Not only does it inform the public about events, but it connects everyone together. Plus, if you’re interested in Public Relations, the news should already be of importance to you. Continuing on, the media can be broken down locally, nationally, and internationally.
- Local: News from a local area helps advise people about activities that may have an impact on the community. Decisions can be determined and people can be brought together
- National: When news becomes more of interest, it will have a broader perspective. This can become tricky because of the differing time zones. However, it can be of value to know the situations of other cities and towns
- International: When it comes to the global economy, news from other countries becomes vastly important. It gives us a sense of other perspectives and lifestyles/cultural differences
As a Public Relations major, my professors would always tell the class, you never want to be the last to know about anything. If you’re not up to date about what’s happening around you, you probably need to find a new job or area of interest. If you ever want to lock in a seat at the C-Suite Table, you’ll need to define your role, show your ability to think strategically, elevate your game, and act like you belong there. All of these can be achieved by reading the news every single day and knowing what’s happening around you.
By: Maxlyn Wilbanks
When you first think of public relations, what do you think of? When I began my degree, I thought of all the negative aspects of PR and wasn’t sure it was the right choice for me. However, as I am about to graduate from UCM, I have realized how much my perspective on PR has changed. I now see the profession in a much more positive light and see how perfect this major was for me.
Want to know the reason I love PR so much? Well, I’d love to tell you: PEOPLE! I have met some of the nicest, most genuine people through my experiences in my PR program. Let me tell you about some of my favorites-
I recently interviewed sisters who are 98-years-old and 103-years-old during my internship with Western Missouri Medical Center. The older sister remembers the Spanish flu epidemic and told me about some of her experiences during her prime in the 1930s and ‘40s. I got to take photographs of them while they received their COVID-19 vaccinations and each one took it like a champ! Click here to read the full story!
Helen (left) and Sammy (right) receiving the COVID-19 vaccine!
During my internship with the GenWhy Leaders Podcast, I had the opportunity to speak with several successful entrepreneurs. One of my favorites was a woman who decided to start a jewelry business after creating a pair of earrings to match an outfit. Now, her business is one of the Inc. 5000 Fastest Growing Companies. Click here if you’d like to watch the full episode!
I have also enjoyed the people I’ve met while working for IPR. One of my clients created his own podcast and interviewed with the Director, Multicultural PR and Engagement at McDonald’s USA. I never thought I would have a connection with someone with such an impressive position at such a huge corporation. Click here to watch the full video on YouTube to hear about her great experiences.
I am also a member and was on the board of PRSSA (Public Relations Student Society of America). Through PRSSA, I met someone who worked as the Public Relations and Social Media Director at Hallmark. He now does freelance work and owns his own communications company.
Through all these great connections I have had the opportunity to apply to several jobs in preparation for graduation. I’ve been told, “resumes don’t get you jobs, connections do”. This is a statement I totally agree with and I’m lucky to have picked a degree that has allowed me to connect with so many great, successful people.
Meeting people is one of the greatest pleasures I have had while pursuing my degree. I am so glad to have been able to learn from so many great entrepreneurs and hard workers who taught me valuable skills and life lessons.
So if you are ever curious about what public relations truly is, it’s meeting amazing people and making great connections.
By: Faith Ford
TikTok, is a massively popular app that lets users create and share videos up to 60 seconds long. At least that’s the Dictionary.com definition of the content creation app that started to gain social media users’ attention around 2018. So how did TikTok get to where it is today? And what does it mean for the future of social media, especially in the public relations, marketing and advertising industries?
TikTok, described as one of the fastest-growing social media platforms of 2020 – and all time, began as an app that most people had recognized as Musical.y after an acquisition in 2017 by a Chinese company called ByteDance. Due to this merger of brands, the app specialized in dancing clips which led to viral trends of dance-offs, lip syncs, and extensive use of hashtag challenges. The app today has grown into a hotspot for influencer marketing and as a medium for brands to use when sharing their messaging. In just four years, the social media site has reached 150 countries, has 2 billion downloads, and 1 billion active monthly users. All this activity puts TikTok ahead of business favorites like Facebook and Instagram.
While TikTok has shown its tremendous growth and strengths within its use as a marketing and communications hub for businesses, the app has faced crises that have jeopardized usage rates in the business world. The biggest issue facing the platform is privacy.
Concerns about privacy have been under the lens of the Department of Justice and Federal Trade Commission and were even highlighted in a late summer move toward a possible nationwide ban on the social networking site, and other actions by individual businesses.
In a July NBC news article, reporter Kevin Collier states that, “The bank Wells Fargo told its workers to delete the app. Amazon ramped up the scrutiny of TikTok on Friday after a leaked internal email said company employees needed to remove the app from their phones. Amazon later clarified that no such edict had actually been issued.”
It seems hard to imagine that employee internal conflict with this app would reflect positively on the company, when the company starts to use it for its own purposes, as employees are a primary public to keep in mind.
However, the hesitations to use the app for public external messaging also becomes easier to understand. Why would a business invest in positions to research, analyze and create when there’s a possibility of the app being removed from your consumers?
With regard to these concerns, it seems that TikTok has outgrown its “he who cannot be trusted” description, as more and more businesses join the viral experience.
Considerations for Businesses
Of course, businesses shouldn’t just join in on the site just for the numbers and its popularity. There has to be some reason for their use or else the messaging seems forced, is lost, and won’t reach their intended audience. This is where PR comes in. Remember: “What or how you do something is not as important as the WHY.”
So what does this mean for companies wanting to use TikTok as a social media platform?
Do your research. Know who your audience is and what they are looking for. If you are a Senior Living facility, for example, trying to reach 65-year-olds, TikTok is probably not the place to reach your primary audience.
Be engaging. The whole point of social networking sites is to connect you with people. The ability to engage with your audience will give you a better idea of who they are, what they are looking for, and their personality. The extra effort of responding to comments, “dueting” challenges that have helped your brand, and being conversational with influencers is valuable for your brand on the platform.
Be aware. Look for opportunities that seem organic and authentic for your company. Is there a trend that fits your new launch? Act on it! TikTok trends move quickly, so being aware of the app’s climate is important to being up-to-date and creating new and unique ideas.
Other Emerging Social Sites
TikTok grew – fast. It was important for businesses to be aware of its presence, even if they were choosing not to be as active on the platform as their employees. While there still may be reservations about the site, here are some social media sites that public relations, advertising, and marketing professionals should keep their eyes on:
Social media, including TikTok, can be a powerful tool for businesses wanting to reach their audience. However, if you are considering including it in your communication strategy, don’t forget to do your research, and most importantly, don’t forget to answer the “Why?” if you want to maximize its effectiveness.
By: Shayna Polly
The United States Senate confirmed Amy Coney Barrett, the fifth woman in history to serve on the Supreme Court, on Oct. 26, 2020. The Girl Scouts, front runner in the business of girl power, tweeted to congratulate Barrett, accompanied by a photograph of all five women who have served.
The Girl Scouts make a habit of making congratulatory social media posts anytime a woman does something of note or an accomplishment celebrating girl power. They mourned Ruth Bader Ginsburg’s passing, they congratulated Zendaya on winning an Emmy for Euphoria (the second black woman to win in 72 years) and post regularly about women in STEM fields.
As the Girl Scouts’ mission statement notes, “Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.”
My question is: Is the post really political or is it part of their patterned and honed “girl power” branding?
The media seem to believe it was a political statement, and so did those on social media. No time was wasted slandering the Girl Scouts for “supporting” Barrett, so much so, that the Girl Scouts account ended up deleting the tweet and apologizing for even posting it. Of course, the apology suffered backlash from Barrett supporters as well (you really can’t win).
One exmple came from actor Amber Tamblyn, who tweeted “really disappointing and won’t age well when access to safe abortion and the healthcare needs of millions of women and girls is gutted in this country because of Barrett’s addition to the court.”
Some even think the Girl Scouts “caving” to the mass is more of a political statement than their original post. TV personality Megyn Kelly tweeted, “This is pathetic. It’s not ‘partisan’ to generically congratulate the fifth woman ever to join the High Court. It’s patriotic. Taking your tweet down *is* partisan, however, and a real disappointment.”
Looking at this issue from the lens of an unbiased, apolitical observer, it appears that this tweet was not intended to be political. In today’s highly charged and highly divided political climate, however, all organizations should be careful of what they choose to post,realizing how they can be seen through different lenses. In a perfect world, people would be able to see that this tweet was in support of women in general, not to speak to this particular woman’s policy or beliefs. Unfortunately, our world is not perfect.
One must be careful given said climate, especially considering the cancel culture that has come about in the past couple years. We have seen many examples of individuals and organizations being canceled such as stars like James Charles, Johnny Depp, and now Amber Heard while some organizations include Papa Johns, KFC, and GAP. Not to say that these individuals or organizations were right or wrong, just to acknowledge that the media is cancel happy and will take any opportunity to find a big story and cancel someone/something. In this case, the Girl Scouts handled it the best way they could.
I could write about how the media, and people in general, should chill out and maybe attempt to look at things from more than just one perspective, but many (with bigger voices than I) have tried and failed. Until that can happen, my final note is: be careful out there PR pros, it’s rough.
By Shelby Bueneman
Podcasts have become increasingly popular. You can listen to them on Spotify, on the app itself and on Apple music. With such a wide variety of podcasts it can be difficult to find the right one that will benefit you. For public relations professionals there are five basic podcasts to listen to that will help them grow their skills and their business. Listening to these podcasts will help them stay on top of trends, revamp their creativity, find ways to be a better leader, keep up with the actual PR industry and benefit from writing tips.
Stay on Top of Trends
Public relations professionals need to keep up to date on what is trending within their business area, nationwide, and globally. Keeping up with different trends allows PR professionals to see how their target audiences are affected and how they react to the trends. They can use this to their advantage to reach their publics more efficiently. For news podcasts I ,recommend NPR News Now by NPR and Global News Podcast by BBC. Both of these podcasts are updated daily and are fact based with some occasional humor.
Having a creative mind is important for PR professionals. It’s how campaigns and other communication strategies are created. PR professionals should keep their mind flowing with these different podcasts. The Accidental Creative by Todd Henry is a great podcast that showcases different speakers, artists and thought leaders. In this podcast Henry points out different ways to be happy, healthy, and creative, not only at work but in life.
Find Ways to be a Better Leader
I previously attended a conference where it was noted that leadership does not only come from those with higher up positions. Leaders are found throughout the whole company. This sentiment is shared through different podcasts such as Leadership and Loyalty by Dov Baron and This Is Your Life by Michael Hyatt. Baron talks about leadership by using honesty and emotional intelligence. This provides a more insightful way to connect with those you oversee or those with whom you work closely. Hyatt’s podcast is more about helping those with fast-paced lives lead with confidence.
Keeping up with the PR industry
While it is important to stay on top of current trends, it is also important to stay on top of what is currently happening in the PR world. With so many new ways to keep track of everything it is helpful to have much of you need to know wrapped up in an episode. You can follow The Spin Sucks Podcast by Gini Dietrich and Inside PR podcasts to keep up with the PR world. Both of these podcasts follow the inner workings of the PR world and talk about current trends within it.
PR professionals are constantly writing and there is always room for improvement. While professionals usually use AP style, these podcasts can provide a bit more of a fresh narrative. Check out Writing Tips by Brian M. Taylor and Copy that Pops by Laura Peterson, M.A.E.D. for inspiration. Both of these podcasts has some humor to them so you won’t snooze on your way to the office.
With the PR world always changing, listening to podcasts is one of the easiest ways to stay in touch. They are great to listen to on your commute to work or even when you are unwinding from a long day in the office. Happy listening!
By Meredith Trapper
As graduation quickly approaches, I cannot help but reflect on my time here at UCM and the defining moments that brought me to where I am today. Everyone has a reason for why they picked the degree they did, but for me, there were many reasons and many people.
I thought I knew exactly what I wanted to do when I came to UCM in 2015. However, I quickly realized I had absolutely no clue. I somehow found myself sitting in class thinking about the things that I enjoy the most in life: interacting with people, writing, giving presentations, problem solving, and having not one day be alike. I love always being on the move and challenging myself in every opportunity. Knowing that, I wound up sitting in Dr. Tricia Hansen-Horn’s office trying to understand what on Earth this degree called Public Relations was all about. Little did I know, that Public Relations is all of those things I loved and so much more.
Thank you, Dr. Hansen-Horn, for always taking time to talk through things with me. I will forever be grateful for the life advice you give and for challenging me to do things I never thought myself capable.
From that conversation on, I was sold. Not only do I love everything about the degree I am pursuing, but I love the people within the program. I have never related better to a group of people than I do with those in my program. Prior to starting the program, all my friends were in my sorority, and I never really tried to make friends within my classes. However, that quickly changed as I became more involved in Public Relations.
Thank you Kylee Julian for being the friend I never knew I needed and for pushing me out of my comfort zone to opportunities like Innovative Public Relations (IPR) and studying abroad in Australia with the PR program. You are a true life-long friend that I know will continue to push me out of my comfort zone for many years to come.
Innovative Public Relations has been one of my favorite memories while in college. Not only did I receive real-life experience, but I made friends and memories along the way that I will hold with me forever. My teams and I have accomplished work I can be proud to show off and did so in a fun and exciting way.
Thank you Blake Hedberg for turning me into that nerd who is truly excited to go to a class. You have been a great mentor and someone I respect immensely.
Lastly, thank you to Dr. Horn, Dr. Hansen-Horn, Professor Heapes, and Professor Mullins for not only pushing me to be the best version of myself, but for going above and beyond the call of duty. Thank you for always making time to help with classes, internships, jobs, and so much more. I am so fortunate to have professors that not only want you to succeed in their class, but want to set you up for success in the future. You all make me proud to be graduating from UCM’s PR program, and I know many others in my shoes feel the same way.
By Maddison Armbruster
If you’re anything like me, I felt incredibly lost freshman year. I had no idea what I wanted to major in or what I wanted to do with my life. After some time, I selected public relations as my major and began to find a path post-graduation. However, there are a few more things I’ve learned during my time at UCM I couldn’t resist sharing. Follow these tips and you too can benefit!
Attend class and ask questions and actively listen to lecture and discussion. Attend events that are going on around campus. It’s a part of putting yourself out there and meeting new people. There are plenty of opportunities to learn something new outside of the classroom or participate in a new, fun experience.
It is so beneficial to take the time to introduce yourself to your fellow classmates and professors. It allows you to make connections and practice your networking skills. It’s also the start of creating and building relationships with those around you in your major. This is crucial when the time comes to search for your first job after graduation. These individuals can help guide you to the right location. It cannot hurt to connect to future colleagues early.
Take advantage of the resources that are available to you. There are so many different offices on campus that you can benefit from. Become a better writer through the Writing Center or take a break at The Mule Post in between classes. Everything from meeting with your advisor to heading over to the Career Services Center to make sure you are interview ready, this campus can help prepare you for life after college.
Remember college is not all about school. It’s also a great time to try out different clubs and organizations on campus, regardless if they pertain to your major or not. This is a great way to give yourself a mental break and remind yourself to have fun on campus. You can expand your network, meet new friends, and gain invaluable experience!
Opportunities are everywhere and can benefit you in a number of ways. Make the most of your time on campus by getting involved and stepping out of your comfort zone!
By Amanda Walls
From someone who is weeks away from college graduation and hunting for a full-time job, trust me, finding a position you are happy with is difficult! Landing that position is even more challenging. Here are some tips on how to create a resume that stands above the rest.
Short, but sweet.
A general rule for college graduates, keep the resume one page only! Sure you have work experience, but it is unlikely that the person who is hiring for the entry-level position in which you are applying wants to read a book about your work experience. In fact, the average time a recruiter spends looking at a resume to decide if it is relevant is 10 seconds. Keep it brief, but keep it relevant. A lengthy, wordy resume is much more likely to get tossed aside than a resume that is well organized and to the point.
Cater to each position.
No two resumes that you send out for job applications should be the same. Your resume should be edited so that your work experience directly relates to the job you are seeking. Better yet, use some key terms that the job description uses, the person reading your resume will notice! It is also important to put the most relevant job experience first. If a professional glances at your resume, the first things they should see are your name, and your most relevant experience. That way, they immediately know this applicant has the experience they are looking for.
Add some personality!
Reading the same document over and over is tedious. That is basically how hiring committees feel when they are exposed to several generic resumes. It is important to include some personality, without overdoing it. Add a pop of color, a unique layout or an attention grabbing introduction to set your resume apart from the others. Make certain your resume is still clean and professional, but show the employer how you stand out! This will help the employer have some sort of memorable takeaway from your resume.
Go beyond the resume.
If you are in any industry where you create some type of content, it is obvious that just simply writing about it isn’t enough. Visuals are important, so consider creating an online portfolio. Your portfolio should follow the general theme of your resume, while showing off all of your created content. Dropping a link to your portfolio on your resume is an easy way to show the employer that you are organized and mean business!
Ready to make a show-stopping resume? Follow this link for some great guidelines and ideas to get you started https://zety.com/blog/public-relations-resume-example
By Hannah Treat
Working on campus is a typical job opportunity for most college students, whatever university they might be at, but you don’t always get to work in an area that is dedicated to your major. Personally, I have worked in housing and the music department. Although they are both great job opportunities, they are not public relations focused. Entering my senior year, I started a new job position at the Elliott Student Union at the information desk and their promotions team. Finally a job that caters to my major!
Typically when I tell people I work in two different areas for the Elliott Student Union (ESU) they look at me like I’m crazy, and they may be right. But I’ve also found that they pair together really well. Working on the promotions team is where I perform the most public relations work. I get to help take and create social media content, whether that be a photo, flyer or a graphic. One of my favorite projects was getting to create all the physical and digital content for a new project about coffee that the Union implemented to engage their target audience and students to increase awareness for on campus coffee shops. Was I terrified having so much free reign, absolutely! However, the experience was such a fun way to get more insight to something I could actually be doing in the real world.
The best part about working on the promotions team is how much it benefits my other ESU position at the information desk. My responsibilities at the desk aren’t as exciting as my work in the office. I answer questions that any guest in the Union might have, as well as run the print stop. The tasks for this job aren’t what is challenging, engaging with students and other visitors is the harder part. We are the face of the ESU. When people come up to the information desk, they expect me to have all the answers. I honestly think working at both positions has helped me truly understand ESU, what type of events they host and what resources they have or house.
Sometimes I feel like I’m juggling too much, and working at an on campus job is too much, but then I remember the benefits. The obvious is having a schedule that is built around my classes. I KNOW that isn’t the same for off campus jobs. Then there are other perks. As a PR professional, it is important to look at your key audience, for the ESU that is primarily students, and know how to message to them. Being a student myself I have a bit of insight, but getting to work face-to-face with our audience on a daily basis at the information desk, I get insight to what students want and expect when they enter the Student Union.
An opportunity I didn’t see walking into this job is perfectly illustrated in the article ‘The Benefits of On Campus Jobs During College’ that says, “Many students who seek on campus employment are able to grow their networks this way, leaving them with more career opportunities after graduation.” Every PR student knows it’s all about networking. Through my job at ESU, I have built relationships with Grad Assistants and staff members, who have connections throughout Warrensburg and other local areas. Knowing that they have seen my work ethic at not only one job, but two, makes me confident that when I graduate, I can turn to those professionals for potential recommendations or jobs.
I never thought I would find a job on campus that would truly help me prepare for post-graduation life, but working at the Elliott Student Union has given me that opportunity.
The Benefits of On Campus Jobs During College. (2015, April 15). Retrieved from https://gentwenty.com/on-campus-jobs/