Content Marketing

February 16, 2023

ChatGPT: What is it?

ChatGPT is an artificial intelligence generator that serves as a conversational search engine and creator. It’s extensive and expanding capabilities are saving people time, energy, and money. I asked ChatGPT, “What are you?” It responded, “I am a language model developed by OpenAI, designed to generate human-like text based on the input provided to me.… Continue reading

A.I., Content Marketing, Technology

A.I., ChatGPT, ChatGPT and marketing, innovative pr, marketing, public relations
November 18, 2022

Taylor Swift’s biggest Easter egg hunt

Written by Grace Kennedy If the news escaped you, Taylor Swift has released her newest album, “Midnights.” As a “Swiftie,” I cannot be impartial about my love of blondie’s latest album. However, I CAN analyze a piece of next-level PR work that has surrounded “Midnights’” release. I have not been the first to praise Swift’s… Continue reading

Branding, Case Study, Public Relations, Social Media, strategy

Case Study, Midnights, pr, public relations, social media, social media strategy, Swift and PR, Swiftie, SwiftTok, Taylor Swift, Taylor Swift PR
October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading

Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research

#InnovativePublicRelations, #PRBlog, #PRIndustry, #PublicRelations, #PublicRelationsBlog, #StudentBlog, #UCMIPR, advertising, Apple, branding, content, crisis communication, facebook, innovative pr, innovative public relations, IPR, marketing, networking, pr, PR students, public relations, social media, student pr firm, tips, twitter, ucm
April 9, 2021

Extra Extra, Read All About It: The Importance of Staying in the Now

By: Emily Schaper Being a Part of the Table We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media… Continue reading

Advertising, Blog, Branding, Content Marketing, Engaged Learning, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, research, Social Media

innovative public relations, LinkedIn, public relations, skimm, student firm, student pr, student pr firm, studentblog, UCM Public Relations
March 9, 2021

Oh, the People You’ll Meet!

By: Maxlyn Wilbanks When you first think of public relations, what do you think of? When I began my degree, I thought of all the negative aspects of PR and wasn’t sure it was the right choice for me. However, as I am about to graduate from UCM, I have realized how much my perspective… Continue reading

Blog, Content Marketing, internship, Media Relations, networking, PR Involvement, PR Tips, Public Relations, Social Media, Team Work

#UCMIPR, covid19, innovative public relations, people, student pr firm, studentblog, vaccine
March 5, 2021

TikTok and The Race to Join Emerging Social Platforms

By: Faith Ford TikTok, is a massively popular app that lets users create and share videos up to 60 seconds long. At least that’s the Dictionary.com definition of the content creation app that started to gain social media users’ attention around 2018. So how did TikTok get to where it is today? And what does… Continue reading

Blog, Branding, Content Marketing, Internal Communications, Media Relations, networking, PR Involvement, PR Tips, Public Relations, Publicity, Social Media, Technology

#StudentBlog, #UCMIPR, innovative public relations, newage, smplatforms, social media, student pr, student pr firm, tiktok, TikTok Content, UCM Public Relations
December 8, 2020

Girl Scout Tweet: Political or Patterned?

By: Shayna Polly The United States Senate confirmed Amy Coney Barrett, the fifth woman in history to serve on the Supreme Court, on Oct. 26, 2020. The Girl Scouts, front runner in the business of girl power, tweeted to congratulate Barrett, accompanied by a photograph of all five women who have served. The Girl Scouts… Continue reading

Blog, Branding, Content Marketing, Crisis Communication, Internal Communications, Media Relations, PR Involvement, PR Tips, Public Relations, Social Media

#PRBlog, #PRIndustry, #UCMIPR, girlpower, girlscouts, innovative pr, politics, PR students, twitter
January 27, 2020

5 Ways PR Blogs help Professionals Stay on Trend

By Shelby Bueneman Podcasts have become increasingly popular. You can listen to them on Spotify, on the app itself and on Apple music. With such a wide variety of podcasts it can be difficult to find the right one that will benefit you. For public relations professionals there are five basic podcasts to listen… Continue reading

Blog, Branding, Content Marketing, Engaged Learning, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media

#blogs, #happylistening, #Leader, #personalbranding, #podcast, #PRIndustry, #PublicRelations, #revamp, #trendy, Creativity, pr, tips, writing
April 24, 2019

Sentiments of a College Senior

By Meredith Trapper As graduation quickly approaches, I cannot help but reflect on my time here at UCM and the defining moments that brought me to where I am today. Everyone has a reason for why they picked the degree they did, but for me, there were many reasons and many people. — I thought… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
April 19, 2019

Feeling lost at school? We’ve all been there!

By Maddison Armbruster If you’re anything like me, I felt incredibly lost freshman year. I had no idea what I wanted to major in or what I wanted to do with my life. After some time, I selected public relations as my major and began to find a path post-graduation. However, there are a few… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology