By: Shayna Polly
The United States Senate confirmed Amy Coney Barrett, the fifth woman in history to serve on the Supreme Court, on Oct. 26, 2020. The Girl Scouts, front runner in the business of girl power, tweeted to congratulate Barrett, accompanied by a photograph of all five women who have served.
The Girl Scouts make a habit of making congratulatory social media posts anytime a woman does something of note or an accomplishment celebrating girl power. They mourned Ruth Bader Ginsburg’s passing, they congratulated Zendaya on winning an Emmy for Euphoria (the second black woman to win in 72 years) and post regularly about women in STEM fields.
As the Girl Scouts’ mission statement notes, “Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.”
My question is: Is the post really political or is it part of their patterned and honed “girl power” branding?
The media seem to believe it was a political statement, and so did those on social media. No time was wasted slandering the Girl Scouts for “supporting” Barrett, so much so, that the Girl Scouts account ended up deleting the tweet and apologizing for even posting it. Of course, the apology suffered backlash from Barrett supporters as well (you really can’t win).
One exmple came from actor Amber Tamblyn, who tweeted “really disappointing and won’t age well when access to safe abortion and the healthcare needs of millions of women and girls is gutted in this country because of Barrett’s addition to the court.”
Some even think the Girl Scouts “caving” to the mass is more of a political statement than their original post. TV personality Megyn Kelly tweeted, “This is pathetic. It’s not ‘partisan’ to generically congratulate the fifth woman ever to join the High Court. It’s patriotic. Taking your tweet down *is* partisan, however, and a real disappointment.”
Looking at this issue from the lens of an unbiased, apolitical observer, it appears that this tweet was not intended to be political. In today’s highly charged and highly divided political climate, however, all organizations should be careful of what they choose to post,realizing how they can be seen through different lenses. In a perfect world, people would be able to see that this tweet was in support of women in general, not to speak to this particular woman’s policy or beliefs. Unfortunately, our world is not perfect.
One must be careful given said climate, especially considering the cancel culture that has come about in the past couple years. We have seen many examples of individuals and organizations being canceled such as stars like James Charles, Johnny Depp, and now Amber Heard while some organizations include Papa Johns, KFC, and GAP. Not to say that these individuals or organizations were right or wrong, just to acknowledge that the media is cancel happy and will take any opportunity to find a big story and cancel someone/something. In this case, the Girl Scouts handled it the best way they could.
I could write about how the media, and people in general, should chill out and maybe attempt to look at things from more than just one perspective, but many (with bigger voices than I) have tried and failed. Until that can happen, my final note is: be careful out there PR pros, it’s rough.
By Shelby Bueneman
Podcasts have become increasingly popular. You can listen to them on Spotify, on the app itself and on Apple music. With such a wide variety of podcasts it can be difficult to find the right one that will benefit you. For public relations professionals there are five basic podcasts to listen to that will help them grow their skills and their business. Listening to these podcasts will help them stay on top of trends, revamp their creativity, find ways to be a better leader, keep up with the actual PR industry and benefit from writing tips.
Stay on Top of Trends
Public relations professionals need to keep up to date on what is trending within their business area, nationwide, and globally. Keeping up with different trends allows PR professionals to see how their target audiences are affected and how they react to the trends. They can use this to their advantage to reach their publics more efficiently. For news podcasts I ,recommend NPR News Now by NPR and Global News Podcast by BBC. Both of these podcasts are updated daily and are fact based with some occasional humor.
Having a creative mind is important for PR professionals. It’s how campaigns and other communication strategies are created. PR professionals should keep their mind flowing with these different podcasts. The Accidental Creative by Todd Henry is a great podcast that showcases different speakers, artists and thought leaders. In this podcast Henry points out different ways to be happy, healthy, and creative, not only at work but in life.
Find Ways to be a Better Leader
I previously attended a conference where it was noted that leadership does not only come from those with higher up positions. Leaders are found throughout the whole company. This sentiment is shared through different podcasts such as Leadership and Loyalty by Dov Baron and This Is Your Life by Michael Hyatt. Baron talks about leadership by using honesty and emotional intelligence. This provides a more insightful way to connect with those you oversee or those with whom you work closely. Hyatt’s podcast is more about helping those with fast-paced lives lead with confidence.
Keeping up with the PR industry
While it is important to stay on top of current trends, it is also important to stay on top of what is currently happening in the PR world. With so many new ways to keep track of everything it is helpful to have much of you need to know wrapped up in an episode. You can follow The Spin Sucks Podcast by Gini Dietrich and Inside PR podcasts to keep up with the PR world. Both of these podcasts follow the inner workings of the PR world and talk about current trends within it.
PR professionals are constantly writing and there is always room for improvement. While professionals usually use AP style, these podcasts can provide a bit more of a fresh narrative. Check out Writing Tips by Brian M. Taylor and Copy that Pops by Laura Peterson, M.A.E.D. for inspiration. Both of these podcasts has some humor to them so you won’t snooze on your way to the office.
With the PR world always changing, listening to podcasts is one of the easiest ways to stay in touch. They are great to listen to on your commute to work or even when you are unwinding from a long day in the office. Happy listening!
By: Myah Duncan
“Your personal brand is what people say about you when you’re not in the room.” -Jeff Bezos, CEO of Amazon
Actively branding yourself via social media can go a lot further than a resume and cover letter when it comes to getting a first internship or job. It can also keep you from getting that internship or job. Employers never hesitate to do a quick Google search to see how a potential employee represents him/herself online, in fact, according to CareerBuilder, more than 70% of employers check a candidate’s social media content BEFORE deciding to hire. So ask yourself, do you want what you are posting to be seen by a potential employer? Do you think you’d get that internship you want so badly? As a college student, this is the best time to clean up your social media and build your online personal brand in a way that benefits you.
It is easy to get caught up in the moment and post every picture that you take to your social media accounts. But do you really want your future employer to see the wild time you had when drinking last Thursday night on Pine Street? You don’t want them to see it just as much as they don’t want to see it. They want to make sure you know how to act professionally when in public. So, the first lesson is, don’t post that picture. But if you have, this is the perfect time to start going through all those photos on Facebook, Instagram and Twitter that may not shine that professional light. Delete them from your social channels, but you can keep them if you save them on your laptop, make a scrapbook, or do whatever feels right. But do not leave them on there for the world to see. Oh, and don’t forget to ask friends to delete questionable images of you from their own feeds. It’s time to draw that line between personal and professional life. You can still post fun experiences, but you have to make sure it’s strategically fun content.
The content that you put out on your social media accounts does not necessarily have to be all about business and links to different articles. It is still important to be yourself via your own channels; it’s like a portfolio of who you are. First, focus on your grammar and spelling. This is an easy way to represent your writing ability. It’s a huge red flag if all of your posts have many errors in them. Take time to read through your posts and delete or edit those posts that do have errors. Second, carefully evaluate the images you want to post. Ask, what do they say to others about my professionalism? My choices? My values?
Leaving the lasting impression
Just like after meeting a professional in person, those who engage with you via social media want to remember who you are and have a solid impression of the type of person you are. You want your social media to leave a positive lasting impression on a professional who views it. Actively cleaning and crafting now will help you leave a good impression.
By putting the time and effort into your social media you are giving professionals or anyone who views your page a well-rounded peek into your life. Don’t let inappropriate social media end your chances of landing the job.
Salm, L. (n.d.). 70% of employers are snooping candidates’ social media profiles. Retrieved October 4, 2019, from https://www.careerbuilder.com/advice/social-media-survey-2017.
Tips for Building Your Personal Brand. (2019, June 14). Retrieved from https://www.northeastern.edu/graduate/blog/tips-for-building-your-personal-brand/.
By Meredith Trapper
As graduation quickly approaches, I cannot help but reflect on my time here at UCM and the defining moments that brought me to where I am today. Everyone has a reason for why they picked the degree they did, but for me, there were many reasons and many people.
I thought I knew exactly what I wanted to do when I came to UCM in 2015. However, I quickly realized I had absolutely no clue. I somehow found myself sitting in class thinking about the things that I enjoy the most in life: interacting with people, writing, giving presentations, problem solving, and having not one day be alike. I love always being on the move and challenging myself in every opportunity. Knowing that, I wound up sitting in Dr. Tricia Hansen-Horn’s office trying to understand what on Earth this degree called Public Relations was all about. Little did I know, that Public Relations is all of those things I loved and so much more.
Thank you, Dr. Hansen-Horn, for always taking time to talk through things with me. I will forever be grateful for the life advice you give and for challenging me to do things I never thought myself capable.
From that conversation on, I was sold. Not only do I love everything about the degree I am pursuing, but I love the people within the program. I have never related better to a group of people than I do with those in my program. Prior to starting the program, all my friends were in my sorority, and I never really tried to make friends within my classes. However, that quickly changed as I became more involved in Public Relations.
Thank you Kylee Julian for being the friend I never knew I needed and for pushing me out of my comfort zone to opportunities like Innovative Public Relations (IPR) and studying abroad in Australia with the PR program. You are a true life-long friend that I know will continue to push me out of my comfort zone for many years to come.
Innovative Public Relations has been one of my favorite memories while in college. Not only did I receive real-life experience, but I made friends and memories along the way that I will hold with me forever. My teams and I have accomplished work I can be proud to show off and did so in a fun and exciting way.
Thank you Blake Hedberg for turning me into that nerd who is truly excited to go to a class. You have been a great mentor and someone I respect immensely.
Lastly, thank you to Dr. Horn, Dr. Hansen-Horn, Professor Heapes, and Professor Mullins for not only pushing me to be the best version of myself, but for going above and beyond the call of duty. Thank you for always making time to help with classes, internships, jobs, and so much more. I am so fortunate to have professors that not only want you to succeed in their class, but want to set you up for success in the future. You all make me proud to be graduating from UCM’s PR program, and I know many others in my shoes feel the same way.
By Maddison Armbruster
If you’re anything like me, I felt incredibly lost freshman year. I had no idea what I wanted to major in or what I wanted to do with my life. After some time, I selected public relations as my major and began to find a path post-graduation. However, there are a few more things I’ve learned during my time at UCM I couldn’t resist sharing. Follow these tips and you too can benefit!
Attend class and ask questions and actively listen to lecture and discussion. Attend events that are going on around campus. It’s a part of putting yourself out there and meeting new people. There are plenty of opportunities to learn something new outside of the classroom or participate in a new, fun experience.
It is so beneficial to take the time to introduce yourself to your fellow classmates and professors. It allows you to make connections and practice your networking skills. It’s also the start of creating and building relationships with those around you in your major. This is crucial when the time comes to search for your first job after graduation. These individuals can help guide you to the right location. It cannot hurt to connect to future colleagues early.
Take advantage of the resources that are available to you. There are so many different offices on campus that you can benefit from. Become a better writer through the Writing Center or take a break at The Mule Post in between classes. Everything from meeting with your advisor to heading over to the Career Services Center to make sure you are interview ready, this campus can help prepare you for life after college.
Remember college is not all about school. It’s also a great time to try out different clubs and organizations on campus, regardless if they pertain to your major or not. This is a great way to give yourself a mental break and remind yourself to have fun on campus. You can expand your network, meet new friends, and gain invaluable experience!
Opportunities are everywhere and can benefit you in a number of ways. Make the most of your time on campus by getting involved and stepping out of your comfort zone!
By Amanda Walls
From someone who is weeks away from college graduation and hunting for a full-time job, trust me, finding a position you are happy with is difficult! Landing that position is even more challenging. Here are some tips on how to create a resume that stands above the rest.
Short, but sweet.
A general rule for college graduates, keep the resume one page only! Sure you have work experience, but it is unlikely that the person who is hiring for the entry-level position in which you are applying wants to read a book about your work experience. In fact, the average time a recruiter spends looking at a resume to decide if it is relevant is 10 seconds. Keep it brief, but keep it relevant. A lengthy, wordy resume is much more likely to get tossed aside than a resume that is well organized and to the point.
Cater to each position.
No two resumes that you send out for job applications should be the same. Your resume should be edited so that your work experience directly relates to the job you are seeking. Better yet, use some key terms that the job description uses, the person reading your resume will notice! It is also important to put the most relevant job experience first. If a professional glances at your resume, the first things they should see are your name, and your most relevant experience. That way, they immediately know this applicant has the experience they are looking for.
Add some personality!
Reading the same document over and over is tedious. That is basically how hiring committees feel when they are exposed to several generic resumes. It is important to include some personality, without overdoing it. Add a pop of color, a unique layout or an attention grabbing introduction to set your resume apart from the others. Make certain your resume is still clean and professional, but show the employer how you stand out! This will help the employer have some sort of memorable takeaway from your resume.
Go beyond the resume.
If you are in any industry where you create some type of content, it is obvious that just simply writing about it isn’t enough. Visuals are important, so consider creating an online portfolio. Your portfolio should follow the general theme of your resume, while showing off all of your created content. Dropping a link to your portfolio on your resume is an easy way to show the employer that you are organized and mean business!
Ready to make a show-stopping resume? Follow this link for some great guidelines and ideas to get you started https://zety.com/blog/public-relations-resume-example
By Hannah Treat
Working on campus is a typical job opportunity for most college students, whatever university they might be at, but you don’t always get to work in an area that is dedicated to your major. Personally, I have worked in housing and the music department. Although they are both great job opportunities, they are not public relations focused. Entering my senior year, I started a new job position at the Elliott Student Union at the information desk and their promotions team. Finally a job that caters to my major!
Typically when I tell people I work in two different areas for the Elliott Student Union (ESU) they look at me like I’m crazy, and they may be right. But I’ve also found that they pair together really well. Working on the promotions team is where I perform the most public relations work. I get to help take and create social media content, whether that be a photo, flyer or a graphic. One of my favorite projects was getting to create all the physical and digital content for a new project about coffee that the Union implemented to engage their target audience and students to increase awareness for on campus coffee shops. Was I terrified having so much free reign, absolutely! However, the experience was such a fun way to get more insight to something I could actually be doing in the real world.
The best part about working on the promotions team is how much it benefits my other ESU position at the information desk. My responsibilities at the desk aren’t as exciting as my work in the office. I answer questions that any guest in the Union might have, as well as run the print stop. The tasks for this job aren’t what is challenging, engaging with students and other visitors is the harder part. We are the face of the ESU. When people come up to the information desk, they expect me to have all the answers. I honestly think working at both positions has helped me truly understand ESU, what type of events they host and what resources they have or house.
Sometimes I feel like I’m juggling too much, and working at an on campus job is too much, but then I remember the benefits. The obvious is having a schedule that is built around my classes. I KNOW that isn’t the same for off campus jobs. Then there are other perks. As a PR professional, it is important to look at your key audience, for the ESU that is primarily students, and know how to message to them. Being a student myself I have a bit of insight, but getting to work face-to-face with our audience on a daily basis at the information desk, I get insight to what students want and expect when they enter the Student Union.
An opportunity I didn’t see walking into this job is perfectly illustrated in the article ‘The Benefits of On Campus Jobs During College’ that says, “Many students who seek on campus employment are able to grow their networks this way, leaving them with more career opportunities after graduation.” Every PR student knows it’s all about networking. Through my job at ESU, I have built relationships with Grad Assistants and staff members, who have connections throughout Warrensburg and other local areas. Knowing that they have seen my work ethic at not only one job, but two, makes me confident that when I graduate, I can turn to those professionals for potential recommendations or jobs.
I never thought I would find a job on campus that would truly help me prepare for post-graduation life, but working at the Elliott Student Union has given me that opportunity.
The Benefits of On Campus Jobs During College. (2015, April 15). Retrieved from https://gentwenty.com/on-campus-jobs/
By Emily Thole
It is officially March, one of the most exciting months of the year. This month brings forth multiple things to look forward to. March is a time to celebrate Women’s History, St. Patrick’s Day, spring break, and one of the most exciting and authentic events in college athletics: March Madness.
March Madness is a historic event that involves 68 of the best college basketball teams in the nation, matching up for a chance to compete for the NCAA Men’s Division I National Championship. There will be excitement. There will be upsets. There will “edge-of-your-seat” moments. And behind it all, there will be moments where public relations plays a powerful role in the game of basketball.
When you look at March Madness, there are a few things you can take away from the game that also apply to the public relations profession.
- Teamwork makes the dream work.
Most teams don’t rely on just one player to win a game. Each individual plays a specific role to help achieve an end goal. That may be defense, shooting threes, or cheering from the bench.
Public relations works the same way. Each person in an organization must keep the end goal in mind by understanding client needs, publics, objectives, strategies and more. Team members must know their role to keep the project on task and consistent. If someone doesn’t complete their tasks, they may hinder the end result.
- Believe in comebacks.
In basketball, anything is possible. Your team may be down by 20 points, but with heart and persistence, they can still win the game. In PR, sometimes it may seem like your organization can never come back from a crisis. No matter how hard you push ahead, something keeps pushing back
Understand that although your organization may fall, you can stand up and keep pushing until the buzzer sounds. Your game plan may need to change and adjust as the crisis occurs, but maintain a winning attitude and strategy, and you can come out on top.
- Practice makes perfect.
Each team wants to win a national title, but unlike other teams, UCLA is used to the applause. The school has won 11 national championships over the years, but they still keep pushing to get be better. They could settle with their glory, or practice to achieve more.
As a PR professional, you must polish your skills in order to stay on top of the game. Industry trends, media, networking and more are changing daily. Practicing and polishing your skills can only make you a better PR professional for the future.
Each of these points proves that the game of basketball and the business of public relations have a lot in common. Just as in March Madness, making it far in the PR industry is not guaranteed, but with the right preparation and mindset, your organization can create their own Cinderella story.
By Amanda Ferrin
Although you may not be considering working abroad, intercultural awareness is essential for anyone in the PR industry. Whether you’re interested in working in the corporate sector or a nonprofit, understanding the global market can greatly enhance your career.
This past summer, I had the opportunity to do my internship for a tourist company in Costa Rica. It was a terrifying experience that forced me to step out of my comfort zone. Here are some of the things I took away from it:
1. Knowing English is vital, but learning a second language is important
Considered to be the language of business and technology, English is the most spoken language of the 21st century. There are over 1.5 billion global speakers around the world! However, recent data from the United States Census Office suggests that the nation will have an estimated 138 million Spanish speakers by 2050, which would make it the largest Spanish-speaking nation.
Because our world is getting smaller and more diverse, many employers are looking for bilingual people to work in their PR/communication departments. Although you may not be able to travel abroad or take language classes, there are many free apps and websites, like Duolingo, available for practicing your language skills.
2. Successful communication isn’t always with words
Although I was translating marketing materials from Spanish, my actual Spanish-speaking abilities are limited. There were many instances where I had to use hand gestures to convey what I was trying to say. Smiling and showing confidence is key in those situations. Whether there is a language barrier or just a communication gap, stay aware of your non-verbals, which are vital in making a positive connection. This is especially important when you’re interviewing or meeting with clients.
3. Learn to look outside of your own cultural lens
When you are living in a certain location for a while, it’s easy to forget that not everyone is exposed to the same things as you. Your organization may be targeting a large demographic of people who have diverse interests. It’s vital to consider how things will be perceived by your audience.
Although we are taught everything in PR is deadline-driven, I found that to be less true in Costa Rica. Living by the phrase, “Pura Vida”, Costa Rican culture is laid back. The World Cup was going on during my internship and my co-workers actually stopped working to watch the game. If you ever partner with an international company, you may find yourself adjusting to different cultural norms.
4. Research, research, research
We are told to do this all the time as students, but it’s so important! I don’t know many people who use WhatsApp in the U.S., but it’s actually the most popular messaging solution in the world. Nearly 1 billion people are using it and everyone was using it in Costa Rica. Don’t assume that what’s popular at home is popular somewhere else. Do your research! You may have to utilize social media platforms you’ve never used or sell a product that’s not well-known in the U.S.
These are just a few of the lessons I learned during my internship. Whether you choose to stay in Missouri or move to the other side of the world, having intercultural awareness can give you the capacity to develop meaningful relationships with new, diverse audiences.
By Jessica Gough
The Span of Social Media
It is no secret that social media is taking over the internet. In fact, over 77 percent of the U.S. population uses a social media profile regularly. That is 2.34 billion sets of eyes just waiting to be captivated. As a company, those eyes are extremely valuable to your success. So how do you attract them to your content?
What is a SMM Plan?
A social media marketing (SMM) plan allows an organization to detail what they would like to accomplish within the realm of social media. Along with these broad goals, a SMM plan also outlines what actions the organization will take in order to achieve these goals. A variety of benefits come from a social media marketing plan, so it is important to ensure your organization is taking advantage of this opportunity.
The SMM Planning Cycle
It is important to understand that, like social media itself, SMM plans should continuously evolve. In order to maintain a successful plan, it is crucial that your SMM plan evolves with society. These nine steps will help guide you through creating your SMM plan.
What is your brand’s current social media presence?
- Setting Goals
Analyze your organization using SWOT (strengths, weaknesses, opportunities, and threats) analysis. What realistic goals does your brand want to accomplish?
- Defining Strategies
Use the “8 C’s of Strategy Development”. What strategies will help your brand reach its goals?
- Identifying the target audience
What are the needs of your target audience?
- Selecting Tools
What tools will work best for your strategies?
(hashtags, SEO, link shortening, images)
- Selecting Platforms and Channels
What platforms will reach your target audience best?
Put your plan into action!
Track you progress, and COLLECT DATA.
This is a constant and continuous process.
Creating and monitoring a strong SMM plan will allow you to connect with various audiences in a familiar way. This connection can lead to numerous advantages for your organization.