Branding

November 18, 2022

Taylor Swift’s biggest Easter egg hunt

Written by Grace Kennedy If the news escaped you, Taylor Swift has released her newest album, “Midnights.” As a “Swiftie,” I cannot be impartial about my love of blondie’s latest album. However, I CAN analyze a piece of next-level PR work that has surrounded “Midnights’” release. I have not been the first to praise Swift’s… Continue reading

Branding, Case Study, Public Relations, Social Media, strategy

Case Study, Midnights, pr, public relations, social media, social media strategy, Swift and PR, Swiftie, SwiftTok, Taylor Swift, Taylor Swift PR
February 8, 2022

5 Ways to Ensure Your Brand Roars!

Written by Rachel Schultz Roar\ ˈrȯr \ roared; roaring; roars Definition of roar (Entry 1 of 2)intransitive verba: to utter or emit a full loud prolonged soundb: to sing or shout with full force A strong and effective brand can help your business be more successful, and at times can also determine where your business… Continue reading

Branding
April 9, 2021

Extra Extra, Read All About It: The Importance of Staying in the Now

By: Emily Schaper Being a Part of the Table We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media… Continue reading

Advertising, Blog, Branding, Content Marketing, Engaged Learning, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, research, Social Media

innovative public relations, LinkedIn, public relations, skimm, student firm, student pr, student pr firm, studentblog, UCM Public Relations
March 5, 2021

TikTok and The Race to Join Emerging Social Platforms

By: Faith Ford TikTok, is a massively popular app that lets users create and share videos up to 60 seconds long. At least that’s the Dictionary.com definition of the content creation app that started to gain social media users’ attention around 2018. So how did TikTok get to where it is today? And what does… Continue reading

Blog, Branding, Content Marketing, Internal Communications, Media Relations, networking, PR Involvement, PR Tips, Public Relations, Publicity, Social Media, Technology

#StudentBlog, #UCMIPR, innovative public relations, newage, smplatforms, social media, student pr, student pr firm, tiktok, TikTok Content, UCM Public Relations
December 8, 2020

Girl Scout Tweet: Political or Patterned?

By: Shayna Polly The United States Senate confirmed Amy Coney Barrett, the fifth woman in history to serve on the Supreme Court, on Oct. 26, 2020. The Girl Scouts, front runner in the business of girl power, tweeted to congratulate Barrett, accompanied by a photograph of all five women who have served. The Girl Scouts… Continue reading

Blog, Branding, Content Marketing, Crisis Communication, Internal Communications, Media Relations, PR Involvement, PR Tips, Public Relations, Social Media

#PRBlog, #PRIndustry, #UCMIPR, girlpower, girlscouts, innovative pr, politics, PR students, twitter
January 27, 2020

5 Ways PR Blogs help Professionals Stay on Trend

By Shelby Bueneman Podcasts have become increasingly popular. You can listen to them on Spotify, on the app itself and on Apple music. With such a wide variety of podcasts it can be difficult to find the right one that will benefit you. For public relations professionals there are five basic podcasts to listen… Continue reading

Blog, Branding, Content Marketing, Engaged Learning, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media

#blogs, #happylistening, #Leader, #personalbranding, #podcast, #PRIndustry, #PublicRelations, #revamp, #trendy, Creativity, pr, tips, writing
November 19, 2019

Online Personal Branding for the College Professional

By: Myah Duncan “Your personal brand is what people say about you when you’re not in the room.” -Jeff Bezos, CEO of Amazon Actively branding yourself via social media can go a lot further than a resume and cover letter when it comes to getting a first internship or job. It can also keep… Continue reading

Branding, Engaged Learning, PR Tips, Professional Development, Public Relations

#CollegeProfessional, #CraftingContent, #personalbranding, #PublicRelations, #PublicRelationsBlog, #UCMIPR, online, pr, ucm
April 24, 2019

Sentiments of a College Senior

By Meredith Trapper As graduation quickly approaches, I cannot help but reflect on my time here at UCM and the defining moments that brought me to where I am today. Everyone has a reason for why they picked the degree they did, but for me, there were many reasons and many people. — I thought… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
April 19, 2019

Feeling lost at school? We’ve all been there!

By Maddison Armbruster If you’re anything like me, I felt incredibly lost freshman year. I had no idea what I wanted to major in or what I wanted to do with my life. After some time, I selected public relations as my major and began to find a path post-graduation. However, there are a few… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
April 12, 2019

College Graduates, How Do You Make a Resume That Stands Above the Rest?

By Amanda Walls From someone who is weeks away from college graduation and hunting for a full-time job, trust me, finding a position you are happy with is difficult! Landing that position is even more challenging. Here are some tips on how to create a resume that stands above the rest. Short, but… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology