Category: Blog

The Importance of a “Thank You”

By Ashleigh Horn

Thank you“ can be defined as a polite expression of one’s gratitude. Though this definition seems so simple, the action of thanking others has become about as rare as some students coming to class these days. 

I’ll be the first to admit that I have historically been guilty of not taking time to express my appreciation for others when they have done something for me—acts of service I often have benefitted from. However, as a student and future professional, I’m continually learning the importance and impact of taking two minutes out of my day to sit down and write  a thank you note to someone who has gone out of their way to make my life better. 

Saying “thank you” not only reflects graciousness, it also lets that future employer, a professor, or even your parents, know that you’re mindful and appreciative of their time. In return, it will likely encourage them to want to help you again in the future. 

I understand that we live in a hectic and fast-paced world. We’re busier and more involved today than we were even 10 years ago. Between school, work, jobs, and extracurricular activities, it can be difficult to find time to go out to the occasional dinner with friends. However, this fast-paced culture we’ve established is no excuse to not say “thank you.” 

Unfortunately, it has become a common practice. In 2019, Jennifer Spencer, recruiter and owner of The Spencer Group, Inc., shared that no one sends thank you’s anymore. She believes that, nowadays, probably for every five people a hiring manager will interview, one person sends a thank you. That’s it!”

Managers, employers, and educators alike go to great lengths to invest in students and these two little words stand out when you say them simply because few ever do. To my fellow students, if you want them to notice you, take time to acknowledge them!

In The Power of Thank You, blogger Chris Rackliffe identifies three reasons why giving thanks is mighty. According to Rackliffe, saying thank you is not only the ultimate way to reaffirm yourself, but doing so also shows that you appreciate and respect what connects all things, as well as opens up doors of possibility. 

Likewise, Spencer mentioned that sending a thank you can result in your resumé being bumped up to the top of the applicant list for that company you just interviewed with. This is a prime example of opportunity stemming from showing gratitude. Soon-to-be graduates, please take note, this could be especially important for those of you who are looking for jobs right now!

Though saying “thank you” may seem easy, it takes intentionality and effort. However, there can be great reward in carving out time to do so. We all like to be acknowledged and I believe expressing our thankfulness should become a more common practice. 

Who’s one person in your life that you want to thank today?

Getting the Most Out of Hashtags

By: Armani Shumpert

Hashtags are important for success in supporting social media content. Appearing as a keyword or phrase with no spaces with the # (pound) symbol at the front of it, the hashtag is a way to make material easy to find, at least when used correctly.

Hashtags have been widely used on Twitter, but they are now popular on other social media platforms sites such as Facebook, Instagram, LinkedIn, and Pinterest. Understanding the difference in these platforms and how to use hashtags effectively is a great way for you to maximize your engagement with your followers.

The Basics

While a hashtag seems easy to place before keywords, some other specifics are important to note as you try to reap the greatest benefits of using hashtags. Here are some tips for general purposes:

  • Keep hashtags brief and unforgettable rather than attempting to include a variety of words with one tag.
  • Try not to pressure any post with hashtags. Use them only if they add importance to your post and are likely to encourage dialog and discussion
  • Do not overuse hashtags. The number of hashtags you use depends on which platform you are using, but in most cases, one or two hashtags work better than many.
  • The use of descriptive and unique hashtags can yield better results than widespread or generic ones.

Using hashtags is not a one-size-fits-all proposition that is the same for all social media. Here are a few ideas about how hashtags on specific social media platforms can be used properly.

Use Hashtags on Instagram

When it comes to Instagram, using more hashtags will lead to more engagement. Use up to 10 or 11 relevant and popular hashtags on this platform to get the most out of it. You probably do not need to use too many of them, but it is good to know that using more is good here, so you can experiment with what works for you.

Use the search box to see which hashtags are used by influencers or competition. Since this is the best forum for many hashtags, try various hashtags. For blogs, videos, and comments, use them.

Use Hashtags on Twitter

Using the appropriate Twitter hashtags will boost your participation. One or two hashtags on a tweet should be enough. If you use a few hashtags and explicitly ask your followers to retweet, this may result in more engagement.

Using Twitter hashtags can make your post available as people search for your tag. It can also help you locate conversations to get involved. To have even more effect on this forum, research hashtags are trending. Twitonomy is a good method specifically for studying Twitter patterns.

Use Hashtags of LinkedIN

On LinkedIn, people have not always stressed the use of hashtags, but they function on this site in the same way as any of the other social media sites. Using a couple of hashtags on your post if you are posting long-form material on LinkedIn. LinkedIn typically recommends one or three hashtags.

You can get your alerts outside of your network by using hashtags on LinkedIn. It is a perfect way to raise awareness about the brand.

The use of hashtags is an excellent tool for interacting with your followers as well as increasing interaction and attracting new target audiences. To be effective please keep in mind the social media platform you are using and best practices for best results.

Differentiating Public Relations from Similar Industries

By: Rebeka Dickerson

Public relations is often confused by the general public with many other industries, but specifically marketing and advertising. The three are so similar that they are even commonly integrated these days. And then there is journalism which is frequently mentioned in the PR world as well. So, to help provide a better understanding of these four important communication mediums, I am providing some information below about what makes each unique. 

Public Relations

Public relations is all about awareness and reputation. Awareness and reputation can in turn help a company sell products or become successful. PR deals with the long game; keeping customers coming back and obtaining new loyal customers. 

An example of PR is the #IceBucketChallenge. The 2014 viral campaign raised awareness for ALS by inspiring people to post videos of themselves being drenched by a bucket of ice water and/or donating for ALS research. Many celebrities participated and over $115 million dollars was raised for the ALS Association.  

Marketing

Marketing is a technique for stimulating a demand for a specific product or service. The main goals are to make a product or service widely known and to increase sales. The transaction of something in the moment matters more than what will happen with the company in two or three years. Professionals in this industry often refer to product, price, place, and promotion as the four Ps of marketing needed to sell goods or services. 

An example of marketing is Spotify and how it is is marketed differently than other music applications. Spotify assists users in finding music they have never heard before. Users can click any category of music and explore a multitude of artists. Spotify also sorts music options by music someone may want to workout to, sleep to, or even play video games to. 

Advertising

Advertising is a paid message. It is a part of marketing (promotion). It can also be part of a public relations campaign. An advertisement could be a television commercial, but it could also be a print ad,  digital ad, radio ad, billboard, and so on. 

Examples of companies that are known to continuously use ads to their advantage are Geico, Ford, and Nike. 

Journalism

While public relations has a target audience, journalism does (or should) not. Journalism’s purpose is to simply inform the general public in an objective way. A PR professional’s job is to advocate for a specific company or individual, while a journalist is traditionally meant to remain unbiased. 

Examples of Journalism can vary. The many types include broadcast, investigative, opinion, entertainment, political, and sports. 

A Couple Examples of Integration

  • Coca-Cola: 

As part of its brand awareness strategy, Coca-Cola has combined PR and journalism by utilizing storytelling on its website (https://www.coca-colacompany.com/). This is also known as brand journalism. Stories on the website detail how the company supports the community, how they promote diversity and inclusion, and how they help the environment.

  • Always:

The brand Always has an ongoing PR campaign #LikeAGirl, which encourages people to change the meaning of the phrase and how society views girls and women. A popular Super Bowl advertisement was created to promote the campaign in 2015 (https://www.youtube.com/watch?v=F_Ep0O5fWN4). 

So although similar, all four of these industries definitely have their own place. They each have their own distinct objectives. Yet they all work with the public in mind, and any of them can be combined strategically to create even greater success.

Understanding PR- 5 Things You Should Know

By: Emma Honn

 

As a senior in the public relations program at the University of Central Missouri, I am often asked “What is public relations?” I get the question at family functions, social gatherings and different events around campus. Sometimes, I get tired of the question and think to myself “How do they not understand?” I have realized that people do not know what public relations is because PR professionals have been doing PR for their clients, and not for the profession itself. 

Public Relations Society of America defines public relations as “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” To a public relations professional, this makes sense. However, to someone who knows nothing about the industry, it may not. Here are a few things you need to know about public relations. 

We are strategic storytellers. We use narrative to build our brand and relationships with our intended audiences. It can be through social media, brand specific communications or the media. We tend to try and humanize a brand, meaning we add a human element to a story or brand to help our audiences relate. For example, instead of saying “buy this product,” we say, “this is important because…” We do this to build trust between our company and our audiences.

We work with the media. Read that correctly: we are not the media, we work with the media. The goal here is to earn media placements. We build a story with a human element, and earn media coverage on the subject. This gets our brand in front of our audiences for something that may not necessarily be our products. Although there is no guarantee of media placement, when we do earn a spot, there is a third party validation of our brand, our products and our story. 

We write press releases and speeches, and plan and execute events. A press release is typically written by a public relations professional with the goal of it being picked up by a media outlet. These, however, are written with much thought, newsworthiness and human element. If you are ever listening to a speech, chances are, the script was written by a public relations professional. The basis of speech writing is solid writing skills. PR professionals have an eye for detail and design, two things that are essential to a great speech. Public Relations departments typically handle the planning and execution of events meant for public outreach and media relations. If you are ever at a large event, it was probably handled by someone who works in PR. 

We manage social media and handle crises whenever they arise. Social media is a tricky subject. Since it is a relatively new thing in public relations, we have had to learn how to adapt and work with ever-changing platforms. We handle crises that may come up for organizations. For example, think of Volkswagen’s emissions scandal. Every statement given by VW, press conference held, you name it, was planned and handled by a PR team. Crises can range in severity, but whatever the crisis may be, a solid PR professional can handle it. 

We are strategic storytellers, work with the media, write press releases and speeches, plan and execute events manage social media and handle crises. These topics are all under the public relations umbrella, but this just scratches the surface. Now, the next time someone says “I work in public relations,” or “I am a public relations major,” you will know a little bit about what they do. 

4 Public Relations Tactics Every Business Should Do

1.) Transparency

Authenticity is first and foremost, one of the most important practices a public relations professional should be undertaking. Publics have proven that their trust in the media  and online information is at an all-time low, so having to weave through press releases and information coming from specific companies themselves is a daunting task in and of itself when one already feels as though a strong bias is present. It is important to be sincere in your messaging and ensure your information is both credible and with no ill intent. It is a good idea to always present sources, data, and strategies behind a statement you are making to ensure the reader is able to check if your statement is valid.

2.) Utilize Social Media

Social media is arguably one of the most important elements a business can have. It allows a company to have a voice and write their own story instead of allowing others to write one for them. One bad Yelp review can spiral into a large mess for any business if they are not there to give background a mediate the situation. For example, if a local= sushi restaurant relies on word of mouth consumers and one customer feels as though they have a negative experience and decide to put a review online, that may be the first thing anyone sees when they look up “nearest sushi restaurant” on their phone. People are likely to not go somewhere with a bad review and no way to see good reviews or see that everyone else in the area loves to eat there. If this business had a personal website, that would likely be the first thing to pop up in a google search and could allow you to have a voice in sharing positive testimonials and photos capturing happiness of customers. This could make or break new customers visiting your location. Social media also allows others to interact with your business in personal ways and spread the word. A good example of a business using social media to help their brand is Wendy’s. (http://twitter.com/wendys ) They are able to perfectly advertise their menu items and deals, while also providing a comical element that many young adults and teenagers engage with.

3.) Video Content

Video content is said to be one of the most important elements of utilizing your company’s online footprint. People are more likely than ever to engage with creative videos rather than reading articles or releases or any other form of written content. It allows users to stay engaged and interested rather than be distracted or overwhelmed, and when used correctly, could allow you to impact a large audience. For some great ideas on how to better utilize video content, refer to this article https://www.singlegrain.com/video-marketing/10-useful-types-of-video- content-viewers love/ .

4.) Humanize Your Brand

Consumers do not want to feel as though their favorite brand is ran by robots. Try to avoid sounding canned or emotionless when producing content for the public to see. Use emotion, provoke thought, allow empathy to be a frontrunning emotion in your mind when speaking to the public. Nike is an example of a brand that does this extremely well. Whether or not one agrees with their stances or messaging, it is inarguable to state that no matter what emotion it is, you are feeling something after one of their campaigns is ran. There are ways to do this without eliciting controversy, but keep in mind that people want to WANT to connect to you. They must feel as though there is a two-way communication rather than simply a computer speaking to them.

References:
http://www.knbcomm.com/blog/8-best-practices-pr
https://b2bprblog.marxcommunications.com/b2bpr/social-media-and-public-relations-tactics

5 Ways PR Blogs help Professionals Stay on Trend

By Shelby Bueneman

 

Podcasts have become increasingly popular. You can listen to them on Spotify, on the app itself and on Apple music. With such a wide variety of podcasts it can be difficult to find the right one that will benefit you. For public relations professionals there are five basic podcasts to listen to that will help them grow their skills and their business. Listening to these podcasts will help them stay on top of trends, revamp their creativity, find ways to be a better leader, keep up with the actual PR industry and benefit from writing tips. 

 

Stay on Top of Trends

 

Public relations professionals need to keep up to date on what is trending within their business area, nationwide, and globally. Keeping up with different trends allows PR professionals to see how their target audiences are affected and how they react to the trends. They can use this to their advantage to reach their publics more efficiently. For news podcasts I ,recommend NPR News Now by NPR and Global News Podcast by BBC. Both of these podcasts are updated daily and are fact based with some occasional humor.

 

Revamp Creativity

 

Having a creative mind is important for PR professionals. It’s how campaigns and other communication strategies are created. PR professionals should keep their mind flowing with these different podcasts. The Accidental Creative by Todd Henry is a great podcast that showcases different speakers, artists and thought leaders. In this podcast Henry points out different ways to be happy, healthy, and creative, not only at work but in life. 

 

Find Ways to be a Better Leader

 

I previously attended a conference where it was noted that leadership does not only come from those with higher up positions. Leaders are found throughout the whole company. This sentiment is shared through different podcasts such as Leadership and Loyalty by Dov Baron and This Is Your Life by Michael Hyatt. Baron talks about leadership by using honesty and emotional intelligence. This provides a more insightful way to connect with those you oversee or those with whom  you work closely. Hyatt’s podcast is more about helping those with fast-paced lives lead with confidence. 

 

Keeping up with the PR industry

 

While it is important to stay on top of current trends, it is also important to stay on top of what is currently happening in the PR world. With so many new ways to keep track of everything it is helpful to have  much of you need to know wrapped up in an episode. You can follow The Spin Sucks Podcast by Gini Dietrich and Inside PR podcasts to keep up with the PR world. Both of these podcasts follow the inner workings of the PR world and talk about current trends within it. 

 

Writing tips

PR professionals are constantly writing and there is always room for improvement. While professionals usually use AP style, these podcasts can provide a bit more of a fresh narrative. Check out Writing Tips by Brian M. Taylor and Copy that Pops by Laura Peterson, M.A.E.D. for inspiration. Both of these podcasts has some humor to them so you won’t snooze on your way to the office. 

With the PR world always changing, listening to podcasts is one of the easiest ways to stay in touch. They are great to listen to on your commute to work or even when you are unwinding from a long day in the office. Happy listening!