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October 15, 2021

Lights, Camera, Action: Video Conversions in 2021

The game has changed. Written material is on its way out and its replacement? Video content. With the numbers on its side, it’s no surprise people prefer this fresher form of content over its older, outdated counterpart. Keep reading to see why and how you can take advantage of this movement before it’s too late.… Continue reading

Advertising, Blog, Content Marketing, Engaged Learning, LinkedIn, Media Relations, networking, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, research

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April 9, 2021

Extra Extra, Read All About It: The Importance of Staying in the Now

By: Emily Schaper Being a Part of the Table We’ve all been part of a conversation where we have no idea what is being talked about. It sets you apart from others and can become difficult to get to know more people. When it comes to global issues, reading the news or checking the media… Continue reading

Advertising, Blog, Branding, Content Marketing, Engaged Learning, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, research, Social Media

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April 24, 2019

Sentiments of a College Senior

By Meredith Trapper As graduation quickly approaches, I cannot help but reflect on my time here at UCM and the defining moments that brought me to where I am today. Everyone has a reason for why they picked the degree they did, but for me, there were many reasons and many people. — I thought… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
April 19, 2019

Feeling lost at school? We’ve all been there!

By Maddison Armbruster If you’re anything like me, I felt incredibly lost freshman year. I had no idea what I wanted to major in or what I wanted to do with my life. After some time, I selected public relations as my major and began to find a path post-graduation. However, there are a few… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
April 12, 2019

College Graduates, How Do You Make a Resume That Stands Above the Rest?

By Amanda Walls From someone who is weeks away from college graduation and hunting for a full-time job, trust me, finding a position you are happy with is difficult! Landing that position is even more challenging. Here are some tips on how to create a resume that stands above the rest. Short, but… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
April 8, 2019

Life of a University Student Employee and Aspiring Professional

By Hannah Treat Working on campus is a typical job opportunity for most college students, whatever university they might be at, but you don’t always get to work in an area that is dedicated to your major. Personally, I have worked in housing and the music department. Although they are both great job opportunities, they… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
March 29, 2019

PR Madness

By Emily Thole It is officially March, one of the most exciting months of the year. This month brings forth multiple things to look forward to. March is a time to celebrate Women’s History, St. Patrick’s Day, spring break, and one of the most exciting and authentic events in college athletics: March Madness. March Madness… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
March 7, 2019

Four Lessons Learned Practicing PR Abroad

By Amanda Ferrin Although you may not be considering working abroad, intercultural awareness is essential for anyone in the PR industry. Whether you’re interested in working in the corporate sector or a nonprofit, understanding the global market can greatly enhance your career. This past summer, I had the opportunity to do my internship for a… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
March 1, 2019

The Social Media Plan and Its Cycle

By Jessica Gough The Span of Social Media It is no secret that social media is taking over the internet. In fact, over 77 percent of the U.S. population uses a social media profile regularly. That is 2.34 billion sets of eyes just waiting to be captivated. As a company, those eyes are extremely… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology
December 5, 2018

An Unflinching Look at the Average Day of a College Student and PR Pro

By Jasmine Scott Here’s a painfully honest peek into the life of a full-time college student, who also works remotely as a part time PR Professional for a non-profit organization. 7:15 a.m.: My alarm clock goes off. I’d love to tell you that I hop out of bed with an abundance of energy and… Continue reading

Advertising, Branding, Content Marketing, Crisis Communication, Engaged Learning, Event Planning, Internal Communications, LinkedIn, Media Relations, PR Involvement, PR Tips, Professional Development, Public Relations, Publicity, Social Media, Takeovers, Technology