How I Used my Strategic Planning Skills to Plan Life After Undergrad

By: Senior, April Wood

As I approached and finally entered the last year of my undergraduate degree, one question became an uncomfortably looming presence – What do I want to do with my life (and my degree)? 

The truth is – I’m still looking. But I’d love to share my thought process so far.

In figuring this out, I decided to approach it with the wisdom I have gained from the UCM PR Program and its professors. I formed a rough vision of my ideal life. I took note of the values and morals I held. I also focused on what made me happy. 

I asked myself questions; What do I enjoy doing? Where do I enjoy being? Who do I want to spend my time with? What do I want my work life balance to be like? What job will challenge my knowledge and experience with all of my favorite skills?

The answer is: I’m only 22.

If my life is in the form of the ROPE process, I’m still in the research phase. I’m in the bulk of that work now, and in one of the busiest times of life. 

I’m reaching the verge of the objectives phase. 

Values that solidified during the research and analysis stage will be present throughout the entire rest of the process.

Below is just a little more insight into my journey specifically and how I applied my skills gained during my undergraduate years in planning my future. 

I enjoy embracing a challenge, but I love embracing one of my own creation. 

Having control over my schedule is also a must I flagged. I need the flexibility due for several reasons. I enjoy learning, planning, and analyzing.

More and more, It seemed like starting a small business could be a solid goal for me. I’ve decided to tentatively embrace the idea – pending A LOT of time and work. 

I’ve begun researching flipping houses as one potential small business idea. It’s a business concept that has always fascinated me. I enjoy creating and designing, I’m not afraid to pick up a tool, and I have a wealth of business, finance, and strategic communications knowledge.

I have experts and mentors to support me, a network of connections I have spent my young adult life cultivating, and I will soon have a Public Relations and Strategic Communications degree with a minor in Finance. I have a solid foundation of knowledge of how a business runs, how to make financing decisions, how to communicate to an audience, and how to develop a brand. 

This plan is obviously going to take years of learning and saving.

What am I doing now to progress towards my goal?

Right now, I’m working to further develop my skills and gain as much knowledge and experience I can. I believe in life-long learning, which makes me versatile and driven. After graduation, I’ll aim to find a job opportunity to continue learning while saving money. 

Ultimately, I just want to have a happy and secure life. If I can do it by running my own business, great, if I fail – it’s not a waste. Part of being a lifelong learner is never failing to learn something from a success or mistake. 

So, this is what I HOPE to do with my degree – at some point, and maybe not forever. I’m just eager to see what life has to offer.

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