Month: February 2021

• February 23, 2021

  Research is Boring, Time-Consuming and Absolutely Critical to Your Success

  

  By: Ashleigh Horn Research is the key to all successful public relations strategy. It is the defining factor in how we choose to tell our client’s story and helps us identify how our target audiences will react—long before they are ever exposed to any messaging. But why is research crucial? How can it single-handedly define […]
• February 9, 2021

  The Social Media Benefit in the Public Relations Industry

  

  By: Sebastian Szczurowski While it seems like social media has been around for a very long time, it has actually only been popular for barely a decade now. With the steady rise of social media over the past few years many companies have been able to strengthen their position in the marketplace by using it […]
• February 2, 2021

  Staying Connected: How to Network Like a Pro

  

  By : Emily Schaper When it comes to opening new doors and opportunities, networking should be a top priority.  It’s not just about trading information, but establishing long-term relationships with mutual benefits.  Networking, however, may not be at the top of everyone’s to-do list.  People may find it time-consuming, awkward, or out of their comfort […]