By: Armani Shumpert
Hashtags are important for success in supporting social media content. Appearing as a keyword or phrase with no spaces with the # (pound) symbol at the front of it, the hashtag is a way to make material easy to find, at least when used correctly.
Hashtags have been widely used on Twitter, but they are now popular on other social media platforms sites such as Facebook, Instagram, LinkedIn, and Pinterest. Understanding the difference in these platforms and how to use hashtags effectively is a great way for you to maximize your engagement with your followers.
While a hashtag seems easy to place before keywords, some other specifics are important to note as you try to reap the greatest benefits of using hashtags. Here are some tips for general purposes:
- Keep hashtags brief and unforgettable rather than attempting to include a variety of words with one tag.
- Try not to pressure any post with hashtags. Use them only if they add importance to your post and are likely to encourage dialog and discussion
- Do not overuse hashtags. The number of hashtags you use depends on which platform you are using, but in most cases, one or two hashtags work better than many.
- The use of descriptive and unique hashtags can yield better results than widespread or generic ones.
Using hashtags is not a one-size-fits-all proposition that is the same for all social media. Here are a few ideas about how hashtags on specific social media platforms can be used properly.
Use Hashtags on Instagram
When it comes to Instagram, using more hashtags will lead to more engagement. Use up to 10 or 11 relevant and popular hashtags on this platform to get the most out of it. You probably do not need to use too many of them, but it is good to know that using more is good here, so you can experiment with what works for you.
Use the search box to see which hashtags are used by influencers or competition. Since this is the best forum for many hashtags, try various hashtags. For blogs, videos, and comments, use them.
Use Hashtags on Twitter
Using the appropriate Twitter hashtags will boost your participation. One or two hashtags on a tweet should be enough. If you use a few hashtags and explicitly ask your followers to retweet, this may result in more engagement.
Using Twitter hashtags can make your post available as people search for your tag. It can also help you locate conversations to get involved. To have even more effect on this forum, research hashtags are trending. Twitonomy is a good method specifically for studying Twitter patterns.
Use Hashtags of LinkedIN
On LinkedIn, people have not always stressed the use of hashtags, but they function on this site in the same way as any of the other social media sites. Using a couple of hashtags on your post if you are posting long-form material on LinkedIn. LinkedIn typically recommends one or three hashtags.
You can get your alerts outside of your network by using hashtags on LinkedIn. It is a perfect way to raise awareness about the brand.
The use of hashtags is an excellent tool for interacting with your followers as well as increasing interaction and attracting new target audiences. To be effective please keep in mind the social media platform you are using and best practices for best results.