Month: September 2020
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Five Ways to Build Trust Among Consumers
By: Shayna Polly The Edelman Trust Barometer is the largest global survey on trust in the media, government, NGOs, and business. This year’s shows that trust is at an all-time low across the board. How do we get people to trust us? There is no exact formula, but here are a few tips that should […]
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The ways PR pros use social media.
By Armani Shumpert The impact that social media has had on the PR industry is clear. It created new opportunities and new challenges for brands. It allows brands and consumers to connect in real-time on severalplatforms. Today, PR practitioners are no longer able to escape this effect. There are several ways that PR professionals use social media. I wanted to […]
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The 4-Step Approach All PR Professionals Must Master
Written By: April Wood Several guiding principles exist in the world of public relations. One message impressed upon students by professors and mentors in the industry that I strive to carry with me at all times is the statement, “Get the right message to the right audience at the right time and on the right […]
INNOVATIVE PR 