Month: April 2018
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College Loyalty
By: Ashley Perry “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go…” – Dr. Seuss, Oh the Place You Will Go. College […]
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Newsjacking: Three Tips to Avoid A Crisis
By Morgan Anderson Newsjacking is one of the best ways to keep your company current and popular. Used in traditional forms of advertising and social media, newsjacking is taking advantage of current events in such a way to advertise your brand. Created by David Meerman Scott (his website and book can be found here) and […]