By Sarah Schroll
For a company in today’s world, it is extremely important to establish and maintain a social media presence. Social media is a great tool for a brand’s audience to not only learn quick information about products, but also to personally connect with the company. Although social media is meant to entertain and inform, many companies zone in on the inform aspect and lose sight of the entertaining and human aspect that your brand can carry.
Twitter is a great way to connect with your audience because it gives a business a faster ways to quickly communicate information to its audience. One industry that stands above the rest for being virally entertaining is the fast food industry. Below are a few examples of how four fast food brands have successfully used twitter to interact with their publics.
KFC is known for its 11 secret herbs and spices that are used in the bread coating on their chicken. On October 19, Twitter user @edgette22 discovered that KFC only follows 11 people on twitter–the five women who made up the Spice Girls and six men named Herb.
This clever idea came from Wieden+Kennedy, the integrated advertising agency that works with KFC, who implemented this Easter egg in September.
“Frankly, we weren’t sure if anybody was going to find it. Sometimes you just have to put stuff out into the universe and cross your fingers that the internet will work its magic,” said Freddie Powell, creative director for Wieden+Kennedy.
Since this initial tweet, Twitter made the post virial with retweets and likes. News outlets such as ABC News and the Chicago Tribune also picked up the story and reported on it.
Earlier this year, Twitter users began to see sassy replies to comments that people used to tag Wendy’s. These simple and funny replies gave people the chance to interact with the brand in a way that was bold and different from most restaurant chains on Twitter. Wendy’s became a trending topic on Twitter because of this and was mentioned on multiple news outlets.
Now, Wendy’s continues to roll out a few funny replies to different customers, and most recently participated in a rap battle with fellow fast food chain Wingstop.
Arby’s has found a unique way to promote its products and brands–by using fandoms. This fast food restaurant chain primarily posts photos that target different animes, cartoons and former or currently popular television shows. Arby’s uses cardboard cutouts of characters posing with their food to get people engaged with their posts.
This has been such a successful ongoing tactic for their twitter account because Arby’s is reaching so many fan bases in a different way. Many posts also have a nostalgic element to them that draws Millennials and Generation Xers.
Burger King has developed a very specific voice for their Twitter, making funny, short and sometimes nonsensical comments that are entertaining. Making comments that seem like something a Young Adult would say, Burger King has focused its voice on Twitter to really resonate with its target audience.
What other companies have you seen that have used Twitter to connect with their audience in a unique way? Let us know in the comments below and make sure to check us out on Facebook and Twitter.