Month: September 2017

• September 29, 2017

  How YouTubers Have Changed the Game for Public Relations

  By Sarah Schroll Each day, 1.5 billion viewers watch an hour or more of videos on YouTube. Over the last five years, YouTube has increased its viewership ten-fold and the different kinds of content has expanded. Because of this, companies are contacting popular YouTubers to showcase and promote their products as social media influencer relations has […]
• September 22, 2017

  Three Ways to Better Self as a Public Relations Student

  By Ashley Perry Being a student and being a well-rounded student are two different things. Students do the bare minimum and settle for average. Well-rounded students try to think outside the box and explore more options than what is required. Being in the public relations field, we need things that will differentiate us from others. […]
• September 15, 2017

  Building a Twitter Following

  By Mark Bartlett Building your Twitter following can be daunting and difficult for organizations. Below are several strategies that can be implemented to help increase your following. Mass follow strategy The Mass Follow Strategy is a concept in which one follows an abundance of accounts, in hopes that they will follow back.  Stefan Tanese, a […]
• September 1, 2017

  Four Tips for Your Social Media

  By Morgan Anderson Social media has been a critical part of public relations for almost 20 years, and its importance continues to increase. From Facebook to Reddit, this important tool can help you get your message to the public or social media and affect the way people view you. These four tips can help make […]