Month: April 2017
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Five Ways to Use Snapchat for Public Relations
By: Jayla Kearney According to Snapchat’s IPO paperwork, 158 million people use Snapchat daily. This number is now larger than Twitter’s daily users and still increasing. Mostly millennials and teens are operating Snapchat with 70 percent of users between the ages of 13 and 35 (Omni Core Agency). For this reason, Snapchat is an important […]
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The future of public relations
By: Hali Mieser Public relations has always been and will always be about content development and management, but with the fast evolving social media trend, PR must “keep up with the times.” Past PR professionals have taught us to curate creative and strategic stories for clients along with teaching us to measure media coverage. But the […]