Month: February 2017

• February 28, 2017

  I could be the crisis communicator?

  By Hali Mieser Public relations has many different definitions but it all comes down to being “the voice behind the voice.” But what if you were the “voice behind the voice” during a crisis? As a public relations professional, crisis communication is one of the many jobs we take on for our organization. What is […]
• February 19, 2017

  10 ways to use LinkedIn to its fullest potential

      By: Elizabeth Fisher LinkedIn is one of the most popular social media platforms among business professionals, but many people do not know how to use it to its fullest potential. Here are some helpful hints to making your LinkedIn account stand out from the crowd: Use photos to make your profile more attractive […]
• February 15, 2017

  Social media night is coming!

  By Cole Braun Innovative Public Relations, a student-led PR firm at UCM, has organized a social media night event for five years and is more excited than ever before to launch this year’s activities. It’s funny how people believe these events are easy to execute, however, this is far from the truth. Social media is still […]
• February 6, 2017

  Five public relations lessons from Scandal

  By Jayla Kearney ABC’s award-winning TV show, Scandal, has recently returned for it’s sixth season. If you haven’t watched, Kerry Washington stars in Scandal as Olivia Pope, a crisis communications manager, and her character is based on Judy Smith (former press secretary for U.S. President George H.W. Bush). The scenes and activities are more dramatic […]