Month: February 2016

• February 26, 2016

  Five tips for building your brand on Twitter

  By Brittany Green When Twitter was first launched, people were uncertain how successful it would be. Now in 2016, there are millions of users and more than 500 million tweets sent out every day. People are using Twitter to find news, share information and connect with people and businesses around the world.  It has become […]
• February 19, 2016

  Get the most out of Instagram: tips for business and personal use

  By Jamie Jackson I love Instagram. I really do. It’s fun to post pictures and to get a sneak peek into strangers’ lives (why is this not a weird statement anymore?). Instagram is a popular social media outlet for personal use, however, it is also becoming popular among companies for branding and marketing. Here are […]
• February 12, 2016

  Put your pies in the window! A guide to inbound marketing

  By Hank Kellerman You’ve seen it in cartoons: A freshly baked pie is steaming hot and placed on the window sill to cool. The tantalizing aroma begins to drift around the house and finds a hungry character. With a quick flick of it’s cherry scented finger, the character slowly floats up a bit and begins […]
• February 5, 2016

  The Fine Brothers fiasco: Three lessons in crisis management

  By Molly Olten Fine Brothers Entertainment, a popular YouTube channel, recently launched into crisis mode. The creators, known for popular videos such as Elders React to Dubstep and Kids React to Old Computers, announced plans to allow other video makers to “franchise” the brothers’ video formula. These plans also include trademarking the word “react.” This is […]