The do’s and don’ts of product placement

One thought on “The do’s and don’ts of product placement”

  1. Advice that I wish more marketing leaders and TV ad execs heeded more often. Not that it’s an easy task to make a product placement work for the story/media as well as the brand product. But also an important point that fake products can be just as disengaging as bad product placement. http://www.retailsmart.com/

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