Month: October 2015
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What Halloween can teach us about PR
By Jenna Chwascinski As I was growing up, Halloween was one of the most exciting times of the year. Countless hours were spent planning the perfect costume and deciding which neighborhoods would yield the best haul. You had to talk it all over with your closest friends, and costume approval was a necessity. Then convincing […]
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The do’s and don’ts of product placement
By Elizabeth Loethen Product placement used to be a secret marketing art, subliminally advertising to television and movie audiences. It’s withstood the test of time because, whether it’s E.T. eating Reese’s Pieces, or Tom Cruise rocking Ray-Bans, it’s been shown to improve sales. However, it’s important to note that not every instance of product placement […]