Month: October 2015

• October 29, 2015

  What Halloween can teach us about PR

  By Jenna Chwascinski As I was growing up, Halloween was one of the most exciting times of the year. Countless hours were spent planning the perfect costume and deciding which neighborhoods would yield the best haul. You had to talk it all over with your closest friends, and costume approval was a necessity. Then convincing […]
• October 22, 2015

  The do’s and don’ts of product placement

  By Elizabeth Loethen Product placement used to be a secret marketing art, subliminally advertising to television and movie audiences. It’s withstood the test of time because, whether it’s E.T. eating Reese’s Pieces, or Tom Cruise rocking Ray-Bans, it’s been shown to improve sales. However, it’s important to note that not every instance of product placement […]
• October 8, 2015

  Jumping on the live streaming bandwagon

  By Kristina Keeling Trends in social media come and go, and the big trend right now is live streaming. So how are we, as PR professionals, supposed to know if we should jump on the bandwagon or let it run its course? This week, we take a closer look at the live streaming trend to […]