Month: April 2015

• April 30, 2015

  Three ways Marvel is Making “Avengers: Age of Ultron” More Super

  by Andrea Mason In case you somehow missed it, Marvel and Disney are releasing “Avengers: Age of Ultron” tomorrow. That’s right, you have less than a day to prepare for its awesomeness. Over the last decade, Marvel has built an incredibly strong brand. It continues to strengthen in the midst of the film’s release with […]
• April 23, 2015

  Corporate Citizenship is great PR

  by Chelsey Webber Corporate social responsibility (CSR) is about integrating societal concerns into a company’s identity, allowing it to act as a corporate citizen that stands for more than making a profit or reaching sales quotas. This mouthful of a phrase has steadily become one of the most important business practices today. In fact, you […]
• April 17, 2015

  Maintaining Creativity for PR

  by Maria Schomer Maintaining creativity can be difficult and most people tend to believe they are not creative. This is not true. Everyone has a little creative nature to them. Kirk Hallahan of Colorado State University suggests that creativity is not passed down through genes; rather, people learn how to think creatively. As an Innovative […]
• April 14, 2015

  Brand mastery: how Apple gets it right

  by Evan Whittaker In today’s professional world, you would be hard-pressed to find anyone who doesn’t recognize the logo of technology industry giant, Apple. In addition to how strong the company’s brand identity is, consumer perceptions of it are overwhelmingly positive, as evidenced by its current standing as number five on the Fortune 500 list […]
• April 7, 2015

  A brand is what the audience thinks it is

  by Jonathan Haile James Bond is known to drive Aston Martins. In doing so, Astons became the “heroes’ cars.” Jaguar, another English luxury automaker, doesn’t want you driving its rival, Aston’s. That means if you’re not the hero, you must be the villain. In recent years, the company has done an excellent job playing with […]