Month: March 2015

• March 27, 2015

  The importance of product placements in television

  by Kristina Keeling Product placement in television has become more important to marketers because of the way people are watching television. Viewers are able to skip over commercials and enjoy shows without any interruptions. Product placement advertises to consumers subliminally, if done correctly. However, marketers are becoming more aggressive with product placement promotions to reach […]
• March 25, 2015

  Starbucks Gets Roasted

  by Nikki McClaran If you got your iced caramel macchiato at Starbucks last week, you probably found “Race Together” written on your cup. No, this was not a challenge to initiate a store-wide coffee drinking competition, but Starbucks’ attempt at a social awareness campaign about racial inequality. The idea: Initiate conversation about diversity through your […]
• March 19, 2015

  Where will you decide to spend your next spring break?

  by Andrea Mason It’s that time of year again! Midterms are over and college students are soaking up the sun on spring break (at least for a little while longer). With so many spring break destinations, it can get overwhelming to decide where to go. Top agencies, such as Orbitz, Hotwire and Kayak offer deals […]
• March 12, 2015

  The Art of Opportunity (aka Newsjacking)

  by Chelsey Webber Ah, newsjacking – the art of piggybacking off of the day’s biggest news stories and using it to turn attention toward yourself. This brilliant communications tactic is one public relations professionals should certainly take advantage of because, quite frankly, it works. Marketer and author, Seth Godin, coined a term that I believe […]
• March 5, 2015

  Boost your personal brand with your own website

  by Evan Whittaker Personal branding is an important part of your success in the public relations industry. As with any profession, you are competing with a multitude of other individuals who posses many of the same skills that you do. So what sets you apart? Often it’s your personality, experience and professionalism. Unfortunately, these facets […]
• March 3, 2015

  Advertising win: Unfinished Business’ stock photos

  by Jonathan Haile Stock photos are obviously staged, somewhat awkward and often very expensive. There is rarely anything unique about them. The same thing can be said about promotional campaigns for upcoming movies. There is usually a poster, then a teaser, then a trailer, and finally TV and print ads. The funny thing is that […]