February 2015 – INNOVATIVE PR

February 24, 2015

#Oscars2015: And the award goes to…

by Maria Schomer Whether it was Neil Patrick Harris running on stage in his underwear or John Travolta becoming the latest internet meme with the awkward kiss on Scarlett Johansson’s cheek, Sunday’s Academy Awards proved to, once again, be a big day for Hollywood. The Oscars celebrated its 87th year with Birdman winning Best Picture, […]

February 17, 2015

Nik’s Picks: Useful Websites for PR Professionals

by Nikki McClaran The responsibilities for a public relations professional are endless and diverse, and with over 600 million websites, finding the right tools and resources to help with your workload can be more stressful than what it’s worth. Which website is best for finding the trending current news? Where do I go to manage […]

February 13, 2015

Trending now: Companies get personal

by Kristina Keeling My fellow Innovative PR specialist, Nikki McClaran, shared a rather humorous email with me from a small company called Carved, known for making unique cellphone cases. In the email, Carved asked what it could do or say to get Nikki to purchase an item she had left in her cart. It included […]

February 12, 2015

Brand Journalism and Content Marketing: What’s the difference?

by Jonathan Haile This semester started with a question for Innovative PR: what is brand journalism? Just when we thought we had the answer, we scratched our heads and realized there was more to it. Ultimately, we concluded that brand journalists provide readers with different stories that cover different aspects of a brand. When readers […]

February 9, 2015

Celebrity endorsement: Is it worth the investment?

by Andrea Mason If you’re like me, you’ve flipped through the television channels and a commercial for Calvin Klein comes on with Justin Bieber in his underwear, accompanied by Lara Stone. You may wonder, with an exasperated sigh, “What is Bieber doing now?” The answer is that Justin and Lara are promoting the campaign, My […]