January 2015 – Innovative PR

January 29, 2015

Brand Journalism: Share your brand’s story

by Chelsey Webber The concept of brand journalism is quickly becoming a trend in the world of public relations and marketing. Some professionals even venture to say that brand journalists will soon be in high demand. With traditional forms of journalism in decline, media and PR professionals could soon find themselves recruited by companies in… Continue reading

Branding, Content Marketing, Public Relations, Social Media

Brand journalism, branding, content marketing, online, public relations, social media

January 22, 2015

Dealing with the declining number of journalists

by Jonathan Haile If you have ever plunged into a program such as Cision, you understand there are thousands of media outlets covering hundreds of topics. That said, you might have a hard time believing that the number of journalists working today is at its lowest since 1978, says Pew Research. With the number of journalists… Continue reading

Media Relations

Journalism, Media Relations, public relations

January 21, 2015

Social media takeovers: What they are and why they work

by Evan Whittaker For communication professionals, it’s a good idea to keep an eye on industry trends. It can help you get a feel for the current public relations climate and may give you new ideas for popular (or not so popular) ways to engage your audiences. One growing trend is the use of social… Continue reading

PR Tips, Social Media, Takeovers

Content Strategy, social media, Takeovers

January 16, 2015

Facebook has a new feature: AMBER Alerts

by Maria Schomer AMBER Alert is not a term most people like to hear, but a term we all know well. The AMBER Alert was created in 1996 when Dallas broadcasters partnered with local police to create a warning system that notified the public about missing children. Since its inception, the system has helped in… Continue reading

Social Media, Technology

Amber Alerts, facebook, social media