Month: July 2014
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Newsjacking: What you need to know
by Amanda Plachte A large part of what we do in the public relations industry is all about opportunity; keeping up with current news and trends, finding ways to get an organization in the press and creating positive publicity. So what about newsjacking? After the unforgettable and surprisingly successful engagement following Oreo’s Superbowl tweet, everyone […]
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Target goes back-to-school and gives back to the community
by Amanda Plachte Pulling inspiration from philanthropic efforts such as TOM’S One for One movement, Target wants to try its hand at cause marketing this back-to-school season. The retailer will give one Up & Up brand school supply product to a student in need for each school supply of the same brand that is purchased […]
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#ImComingHome: LeBron James is the talk of Twitter
by Ana Guzman After losing the NBA Finals to the San Antonio Spurs and opting out of the final year of his contract with the Miami Heat, LeBron James was a free agent for the past month and the world was anxious to know what his next move would be. James’ decision was finally revealed […]
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New to LinkedIn, Entrepreneur Barbie
by Ana Guzman Growing up, I was expected to wear dresses instead of jeans, play with dolls instead of playing sports, learn to cook and do household chores and most importantly always act like a lady. My grandmother used to always say, “Leave the business work to men,” and I promised my children or nieces […]
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Do it #LikeAGirl: How Always is leading the way
by Amanda Plachte Jerry Seinfeld said it. Ham Porter said it. Even Jem from “To Kill a Mockingbird” said it. The phrase “like a girl” has been used with negative connotations for years and Procter & Gamble’s Always wants to change that. Adweek author Roo Ciambrello writes in her article about the feminine products brand conducting a […]
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FAFSA Deletes So-Called Insensitive Tweet
by Ana Guzman Finding ways to reach a target audience can get a little difficult at times. There are so many factors that need to be kept in mind, such as age, location, gender, religion, sexual orientation and much more. A message can work perfectly for one group but might be offensive or not politically […]
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