Month: June 2014

• June 28, 2014

  Skype reminds us that PR is about storytelling

  by Amanda Plachte Everyone has a story to tell and if told just right, it could appeal to anyone. This applies to all stories: those shared among friends and those shared with the world. That is where the people in PR come in. Our job is to find the right stories, tell them to the […]
• June 24, 2014

  Facebook defends its algorithm change

  by Ana Guzman Have you noticed that it’s less people are seeing posts from your Facebook page? Over time, Facebook has applied algorithmic changes to its news feed, drastically changing the content your fans see. This algorithm was designed to create a news feed specifically targeted to you, making it the perfect “personalized digital newspaper” […]
• June 23, 2014

  Attraction and retention: Starbucks’ win-win plan to send its employees to college

  by Amanda Plachte I would like a vanilla latte, a blueberry scone and a job application, please. This fall Starbucks will give its employees the opportunity of a lifetime with a generous tuition assistance program: the College Achievement Plan. The Seattle-based coffee company believes that supporting its employees’ ambitions is the best investment it can […]
• June 17, 2014

  Crisis management: How a dark website will bring a brand back to the light

  by Amanda Plachte After almost two years of legal disputing, the Beastie Boys and Monster Energy have settled their copyright infringement case with $1.7 million awarded to the former.  Following Monster Energy’s 2012 release of its promotional video for the annual snowboarding competition, Ruckus in the Rockies, the Beastie Boys discovered the unauthorized use of […]
• June 14, 2014

  4 World Cup Commercials to Watch

  by Ana Guzman Four years after Spain took the top prize in South Africa, the 2014 FIFA World Cup finally kicked off its first match on June 12 in Sao Paulo, Brazil. For the next month Facebook newsfeeds and Twitter timelines will be filled with soccer-related news and highlights. For me, much like the Super […]
• June 8, 2014

  Redefining beauty: Companies campaign to find real beauty in women

  by Ana Guzman As I was looking through the Victoria’s Secret catalog I saw a gorgeous two piece swimsuit and realized there is no way I’m going to look like the model wearing it. Not only did it ruin my dinner (making me feel guilty for every bite I took) but it affected my self-esteem. […]
• June 6, 2014

  Movies about public relations: The multi-faceted industry portrayed on-screen

  by Amanda Plachte I love movies and I love lists. Out of pure curiosity, I conducted a web search to see what kind of movies there are that have a public relations theme within the plots.  Much to my surprise, there are a lot.  I recognize many of these films’ titles but have never actually […]