Month: June 2014
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Skype reminds us that PR is about storytelling
by Amanda Plachte Everyone has a story to tell and if told just right, it could appeal to anyone. This applies to all stories: those shared among friends and those shared with the world. That is where the people in PR come in. Our job is to find the right stories, tell them to the […]
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Attraction and retention: Starbucks’ win-win plan to send its employees to college
by Amanda Plachte I would like a vanilla latte, a blueberry scone and a job application, please. This fall Starbucks will give its employees the opportunity of a lifetime with a generous tuition assistance program: the College Achievement Plan. The Seattle-based coffee company believes that supporting its employees’ ambitions is the best investment it can […]
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Crisis management: How a dark website will bring a brand back to the light
by Amanda Plachte After almost two years of legal disputing, the Beastie Boys and Monster Energy have settled their copyright infringement case with $1.7 million awarded to the former. Following Monster Energy’s 2012 release of its promotional video for the annual snowboarding competition, Ruckus in the Rockies, the Beastie Boys discovered the unauthorized use of […]
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4 World Cup Commercials to Watch
by Ana Guzman Four years after Spain took the top prize in South Africa, the 2014 FIFA World Cup finally kicked off its first match on June 12 in Sao Paulo, Brazil. For the next month Facebook newsfeeds and Twitter timelines will be filled with soccer-related news and highlights. For me, much like the Super […]
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Movies about public relations: The multi-faceted industry portrayed on-screen
by Amanda Plachte I love movies and I love lists. Out of pure curiosity, I conducted a web search to see what kind of movies there are that have a public relations theme within the plots. Much to my surprise, there are a lot. I recognize many of these films’ titles but have never actually […]