Month: April 2014
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The use and misuse of #hashtags
by Ana Guzman Hashtags are so widely used now it is hard to explain the original purpose of them. This unique tagging helps categorize words into topics that can be linked to other Twitter users using the same hashtags. This grouping system facilitates interaction by sorting the links, making it easier for users to find […]
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Something to Eat: Third time is a charm
by Jeremy Noble Public relations is planned with the audience in mind. The skills we develop in the classroom come together working with real clients and gaining professional experiences. Working with Christian Campus House this semester allowed my Innovative PR team the opportunity to plan and budget for an event and gain professional experience. In […]
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American Airlines manages potential crisis
By Elissa Huck Public relations professionals wear many hats and must be able to multi-task in order to fulfill several duties; they maintain media relations, internal and external communications and marketing functions. One significant responsibility of today’s PR professionals is crisis communications. A crisis is a major occurrence that could negatively impact a company. Any […]
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6 Things that attract me to your brand
by Jonathan Haile In today’s world, we’re bombarded with so many media messages and advertisements that it has become difficult for brands to stand out. Think about it. When commercials come on, we change the channel. If a commercial comes on Hulu, we open a new tab in our browser. Brands have to be able […]
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Plunge for Landon
by Katie Johnson Who would you challenge to jump into a freezing body of water in order to donate money to help a child with a rare form of cancer? Not many people find this a challenging question due to the alarming amount of videos posted on Facebook. The campaign “Plunge for Landon” is spreading […]
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Taco Bell challenges McDonald’s in a fast food breakfast war
by Jaclyn Meade I’m not sure if many other people were as excited as I was when I heard that Taco Bell was going to start selling breakfast at their fast food locations. While Taco Bell can be one of our waistlines’ worst enemies at times, there is nothing like biting into a Cheesy Gordita […]
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Bad customer service can lead to a social media nightmare
By Jeremy Noble We’ve all had those customer service experiences that really provoked us, whether it was because of horrible service at a restaurant, a faulty product or poor customer treatment. When customers feel their complaints are not heard, they don’t give up. People take to social media to voice their complaints. In his article on Mashable, […]
INNOVATIVE PR 