by Jessica Smith
Walmart is not the most beloved company in the U.S. I bet as soon as you read “Walmart” that bad thoughts flooded your mind. Well, be prepared to be shocked. I guess Walmart is fed up with its less-than-positive reputation because the company’s new “Work is a Beautiful Thing” campaign is filled with reasons for customers to change their bad attitudes.
Play the video and pass the tissue
Walmart has posted numerous videos on Youtube discussing its campaign. There are four commercials that feature working-class adults telling their inspirational stories that only exist due to Walmart’s help. “Work is a Beautiful Thing: Meet Patrick” is the most viewed commercial; after just two weeks, the video has more than 4 million views. Finally, Walmart is getting some positive feedback. Many consumers are applauding the new campaign.
So go ahead, meet Patrick, but keep a tissue close by:
Giving America a reason to celebrate
Walmart will invest $250 billion over a ten-year span in American-made products. The investment will create at least 1 million manufacturing and service job opportunities. Walmart will increase what they already buy of U.S. manufactured goods, source “new to Walmart” U.S. manufactured goods, and re-shore the manufacturing of goods currently purchased by facilitating and accelerating the efforts of the suppliers. Walmart hopes to revitalize the U.S. manufacturing industry. The support of the middle class and creation of jobs are steps in the right direction for the U.S. economy. I think it’s great that Walmart is stepping up and taking lead in rebuilding America – somebody has to do it.
Call me easily influenced, but I now see Walmart in a different light. Has Walmart’s new campaign changed your opinions about the company? Share your thoughts with IPR on Facebook and Twitter. Follow us on Pinterest too!