Coca-Cola debuts ‘social media guard’ through viral video

By Elissa Huck

The problem: Social media addiction

In our technology-driven world, we are connected through Twitter, Facebook, Snapchat, Instagram and more on a daily basis. Sharing photos and updates with people at the touch of a button seems convenient, but what happens when we’re more engaged with our cyber connections than our real relationships? Have you ever been caught trying to subtly Snapchat a selfie in public? Are you a chronic “subtweeter?” Do you find yourself obsessing over the best filter for your Instagram post? All evidence considered, you are more than likely addicted to social media.

The solution: The “social media guard”

Fortunately, Coca-Cola has the solution to breaking our social media addiction. It’s a Coke-themed cone that fits around your head and intervenes your 24-hour connection with all social media. The company unveiled its spoof product (ironically) through a YouTube video that went viral. An E Online article summarizes how the short video “mocks people who Instagram photos of their meals instead of talking to their friends over dinner, dads who ignore their kids because they’re on their phone and children who are too busy looking at cat videos to notice their actual pet cat.” The social media guard is applied in each scenario, and the people can miraculously enjoy spending quality time with their friends and family. The faux product promises, “It takes the social out of media and puts it back into your life.”

coke social media guard

Enjoy a real moment…and a Coke

In the past week, the video has reached nearly 4 million views. Coca-Cola commented, “We have just started a conversation on a light-hearted look at how social media can dominate our daily lives and how it has changed the way that we ‘share’ moments with each other. This is not to downplay the value that technology brings to our lives, rather an invitation to enjoy every day’s uplifting moments as they happen.” Coke’s witty video encourages us to put down our phones, tablets and laptops in order to fully acknowledge the world around us. Instead of “liking” a post, compliment people for their achievements. Rather than “sharing” a video, get together and have a conversation with friends. It’s important to get back to basics and foster real, meaningful relationships because sometimes being social doesn’t require any media at all.

What do you think of Coke’s video? We’ll let you remove your social media guard for a bit in order to share your thoughts with us on Facebook and Twitter!

Photo courtesy of: adweek

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