Aerie gets #Real

by Jessica Smith

I was scrolling through my Twitter feed, bored with what I saw until I encountered a tweet from Aerie, the sister company of American Eagle Outfitters. Aerie announced that there will be no more supermodels and no more retouching its girls in its advertisements. Anti-Photoshop? Suddenly, I am intrigued.

#AerieREAL

aerie

Will I no longer have to stare at Barbie-esque women who inevitably make me jealous as I feed my online shopping addiction? I made it my mission to discover if this was as real as Aerie claimed and indeed it was. “We left beauty marks, we left tattoos, what you see is really what you get with our campaign,” Jenny Altman, Aerie brand representative said on Good Morning America. “We’re hoping to break the mold and that real girls everywhere will start to embrace their own beauty.” Aerie definitely broke through the clutter of flawless supermodels with lingerie ads that feature real women with curves, wrinkles, stretch marks and a little belly fat.

These minor flaws can have a major impact on young women. Flipping through typical lingerie catalogs (ahem, Victoria’s Secret) can ultimately have damaging effects on young women’s body image. Aerie has given young women the opportunity to see people like themselves labeled as beautiful and sexy. The campaign is focused on instilling self-confidence in young women. After all, isn’t that how it should be?

Shop for the #real you

Aerie introduced a bra guide to accommodate online shoppers. All you have to do is click on your bra size and the guide will show real women wearing bras in your exact size. This new addition to the website is great. Ultimately, we want to purchase lingerie that looks great on us, not lingerie that looks great on supermodels. But wait, that is not the only new addition to the website. Women from across the U.S. now have the opportunity to be featured on the website. All you have to do is share a photo through Instagram or Twitter using the #AerieREAL tag.

A refreshing step outside

Aerie took a brave step outside of the lingerie drawer with this campaign. Women from all over the country have applauded and shared their excitement on Twitter (including me). Every woman is beautiful in their own unique way; it is refreshing to see this acknowledged by a popular lingerie brand. I have my fingers crossed that other brands will decide to follow in their footsteps.

What are your thoughts about #AerieREAL? Share your thoughts with Innovative PR on Facebook, Twitter and Pinterest!

Photocredit: Huffington Post

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2 comments

  1. Pingback: Redefining beauty: Companies campaign to find real beauty in women | UCM Innovative PR
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