by Amanda Moore
Every time the Super Bowl comes around I begin to mentally prepare myself for the commercials. I love watching them and deciding with my friends and family who had the funniest, most creative and inspiring. My personal favorites are usually the Doritos commercials, with their fan-made ads, but this year another company caught my attention. Coca-Cola’s ad was different than anything I had seen before.
Coca-Cola aired their new ad, “It’s Beautiful”. The 90-second ad featured a diverse group of people and families enjoying themselves while “America the Beautiful” was sung in the background in nine different languages: English, Arabic, Hebrew, Hindi, Keres, Mandarin, Sengaslese-French, Spanish and Tagalog. What seemed to be a heartfelt ad about America’s citizens was interpreted in many different ways. Watching the ad, I knew that there was a potential for backlash, so I immediately went on Twitter to see what the overall reaction was. I was shocked to say the least. Thousands of people were attacking Coca-Cola via Twitter. Many of the tweets were about how if you live in America you should speak English. Some went as far as saying that “America the Beautiful” was sung in “terrorist languages.” Here are a few examples of the tweets that were sent to Coca-Cola’s twitter.
What I was most surprised with was Coca-Cola’s response, or lack thereof. With many negative tweets, Facebook posts and threats to not buy their products, Coca-Cola has not responded to any of it. They have continued to promote their #AmericaIsBeautiful tag and have posted more tweets and Facebook articles featuring behind-the-scenes videos of the ad. I was wondering to myself, “Why are they not responding to all of these negative things?”
That’s when it hit me. Coca-Cola is promoting love in their ad; love for our country and for one another. It wouldn’t make sense for them to put out an ad filled with love and pride for our country and its citizens to then respond to the negativity. It says a lot to me about Coca-Cola as a company to promote such a positive message and to ignore the hate they arereceiving. It takes a lot to stand by something when so many people disagree with it, but to me it shows that Coca-Cola really means what they say.
Photo credit: Coca-Cola Twitter