Month: January 2014

• January 30, 2014

  H&M launches interactive Super Bowl commercial

  by Ana Guzman Every year I am beyond excited for the Super Bowl, but if you ask me which teams will be playing, there is a 90 percent chance that I won’t know. I do know, however, that the commercials will be worth the wait of an entire football season. This year the Swedish clothing […]
• January 27, 2014

  4 ways Snapchat is a new tool for businesses

  By Jeremy Noble Brands are getting creative with their uses of the social app, Snapchat. Most people think about sending clever photos when they think Snapchat, but companies are hopping on the Snapchat bandwagon for a different reason. The app allows users to take photos and record videos, then add text and drawings to their […]
• January 22, 2014

  Subaru commercial emphasizes the importance of safety over luxury

  By Elissa Huck As a critical consumer of media, it is not often that I’m so engaged in a TV advertisement that I feel compelled to turn to my roommate and say, “That was a great commercial,” but this past week, that is exactly what happened when my nightly viewing of the Food Network was […]
• January 6, 2014

  Momsong: What do you think of Old Spice’s new ad?

  by Jonathan Haile Over the last few years Old Spice has developed a reputation for releasing strange advertisements. I use “strange” loosely. They might be that, but they’re also unquestionably entertaining. We have to wonder who is coming up with this stuff in the meetings. The odd mix of commercials started with the Old Spice Guy, […]