By Megan Maher

It’s Thanksgiving and many of us will gather around the turkey (or tofurkey) with loved ones and friends to reflect on the things that we are truly thankful for. Many of the answers might be having food to eat, a roof over our heads, and being surrounded by loved ones. However, a question has to be asked… What are we thankful for as PR practitioners? Of course having family and friends who actually understand what PR is and what we do is a huge thing to be thankful for in our field (and no, it’s not hiring and firing people), but what about the things that help keep us sane and make our jobs run smoothly?

What We’re Thankful For!

We dug deep, racked our brains in search of the answers, and came up with is a list of nine things that every PR practitioner should be thankful for this year:

1. We’re thankful for social media and all of the analytics-related tools that help us measure it. Social media continues to bring us more and more ways to stay connected to our publics and stay informed.
2. Our AP Style Book is huge. Anytime we’re in a stylistic jam we can refer to it for help.
3. Our peers provide an extra set of eyes to edit our work and an extra brain when ours, seemingly, ceases to function. It’s always good to have a friend edit our work and keep us on top of things.
4. We mustn’t forget smartphones for keeping us connected to everyone and everything. The computerized personal assistants and all of their apps keep us in check.
5. But then again, we are secretly thankful for the times we don’t have cellphone service. It’s nice when we’re able to escape from the technological world and enjoy an ever-so-brief moment of solitude.
6. We’re thankful for Google Drive, Calendar, Hangouts, Alerts–okay… everything Google! How did we even function before it? Seriously, how was it possible?
7. IT and computer savvy people are there to tell us to put the monitor down and that throwing our computer across the room is not the answer for a faulty machine. Without their help, there would be a lot more computer casualties.
8. Photographers, graphic designers, and videographers help us bring our creative visions to life.
9. And last but not least, we’re thankful for coffee, coffee, and more coffee. It’s always there to wake us up and keep us going. Let’s face it, deadlines can seem close to unbearable without a cup, or 10, of joe.

Enjoy your holiday!

Have any that you’ll be adding to your list this year? Let us know! Happy Thanksgiving from the Innovative PR team. Be sure to follow us on Twitter and Pinterest, and “like” us on Facebook.