By Breann Roettering
It has been a little over a month since George Alexander Louis, the Royal Baby, was born. I am sure you are asking yourself why this matters though. The birth of Prince George has been a PR sensation and companies have found every way possible to use it in recent marketing efforts.
Marketers and everyday people used social media to get #RoyalBaby trending and even added their own touches. Oreo was one of the first to post a picture of a baby bottle and an Oreo on a red silk pillow with the saying “Prepare the Royal Bottle Service.” MAC Cosmetics, located in New York City, tweeted a picture of lip-gloss with the text “Oh Baby” and other companies like Hostess attempted to use the birth to benefit the company but the plan failed.
Some companies decided to use social media but expanded upon it. Pizza Hut was one of the companies that took it a step further than just posting on social media. The special being offered was called the “Royal Offer” which was a free side with the purchase of a medium pizza. In addition to using social media, Pizza Hut put the special on an easel in front of its headquarters in Texas. There was an employee who stood next to the easel, dressed in a royal guard’s costume.
More than Promotion
The birth of the Royal Baby is expected to increase tourism in Britain and also boost the economy by about £243 million ($372.6 million U.S currency.) The birth of Prince George has not just affected sales in Britain, but can also be seen here in the U.S. People magazine alone, estimated to have sold 1.4 million copies of the magazine with the announcement of the birth of the Royal Baby and a later issue about “First Days Home” was estimated to have sold one million. The effects, though, will not stop there. After the news of the Royal baby dies down we should still expect to see some companies benefit greatly from the birth. Every piece of clothing the baby is seen wearing, the strollers he rides in, the diaper bags, baby bottles he drinks from and toys he plays with will all see a spike in sales. Baby George is now a free marketing and PR piece for baby companies all over the world.
Between the social media hype and the marketing efforts, companies use of this royal birth has affected you in ways you probably did not even know, and if you think you did not see it, I am sure some magazine or advertisement on the Internet has crossed your path.