by Megan Maher
Even though it might sound a bit harsh and intense, public relations is extremely rewarding. There aren’t many careers that allow you to brainstorm, research and execute a project, and be involved every step of the way. You’re able to take your own ideas and turn them into reality. The countless hours you put into implementing campaigns and cups of coffee that helped along the way are all forgotten when you’re able sit back and admire the masterpiece you’ve created. Take time to enjoy that moment because before you know it you’ll find yourself back at square one, doing it all over again with another project.
Public relations is a constant state of mind. Once you get in that mindset, it’s hard to get out. You will find yourself looking at everything from a PR perspective, questioning why something was done in a certain way, or questioning what the strategy was behind it.
That’s one of the best things about the field of PR. It challenges you to think, makes you question things, and forces you to continually grow and learn.
We all went through the “why” phase when we were younger—you know, “why is the sky blue? Why is the grass green? Why do people cheer for Iowa State?” As a public relation practitioner, you’re encouraged to ask those. If you don’t care about the “why” then it just becomes another job. Public relations is anything but another job, it’s a lifestyle.
All of this brought to you from an Innovative PR state of mind.