marketing
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Navigating the Student Networking Maze: Building a Professional Network from Scratch
Building a professional network is more accessible than ever, yet many students struggle to navigate this terrain effectively. Here are a few suggestions that will help you build a professional network by taking advantage of opportunities that are easily within your grasp. Leverage Your Academic Network! Add your classmates on Linkedin, and current coworkers whom… Continue reading
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Differentiating Public Relations from Similar Industries
By: Rebeka Dickerson Public relations is often confused by the general public with many other industries, but specifically marketing and advertising. The three are so similar that they are even commonly integrated these days. And then there is journalism which is frequently mentioned in the PR world as well. So, to help provide a better… Continue reading
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Put your pies in the window! A guide to inbound marketing
By Hank Kellerman You’ve seen it in cartoons: A freshly baked pie is steaming hot and placed on the window sill to cool. The tantalizing aroma begins to drift around the house and finds a hungry character. With a quick flick of it’s cherry scented finger, the character slowly floats up a bit and begins… Continue reading